Maja wallengren el rostro humano del cafe
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  • 1. EL ROSTRO HUMA O DEL CAFÉ y su importancia socioeconómica en el mundo RAMACAFE VIII - Managua, 2 Septiembre, 2008 BY MAJA WALLE GRE - GLOBAL COFFEE REPORTER Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 2. ICARAGUA Crop recovery thanks to basic husbandryRamacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 3. How Important Is Coffee In The Global Economy??• As many as 500 million people, 8.1% of total world population, depend on coffee• Coffee is according to most estimates the 2nd largest traded commodity after oil• The coffee industry generates about $70 billion to $80 billion in annual value• 25 million small-holder producer families depend on coffee as their only income• In the U.S. 150,000 full and time part jobs are created by the coffee industry• Including indirect jobs, the figure could be as high as 1.8 million people in the U.S.• In the U.S. alone, the coffee industry generates some $19 billion in annual business• The specialty coffee industry alone accounts for almost $11billion in annual sales• In Japan up to 3.1 million direct and indirect jobs are created by the coffee industry• This represents 4.6% of the entire Japanese work force• In Russia it is estimated that about 30,000 people work in the coffee business• In Italy, about 110,000 coffee shops create employment for at least 330,000 people Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 4. Honduras and Specialty Coffee Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 5. COSTA RICA: Selling more than 40% of coffee outside futures Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 6. Mexico: Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 7. VietnamUp-rooting of coffee is takingplace and new plantings appearto have ceased, but Vietnamcan be expected to remain amajor producer in the futureand quality is being improved Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 8. Brazil Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 9. Africa Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 10. The Social Impact Of The Crisis In Coffee Producing Countries Photos By Marco Ugarte Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 11. The Social impact of the 2000-2004 coffee crisis• 323,000 coffee jobs were estimated tohave been lost in Guatemala since the onset of the crisis while in El Salvador, where the coffee industry accounted for up to 43% of the employment in the mid-1990s an estimated 600,000 jobs were lost.• In the coffee region of San Marcos de Colon, Honduras jobs were reduced by 75% to only 600 jobs from 2400 direct jobs previously and the crisis send 72% of the people into poverty.• 690,000 people in El Salvador, Guatemala, Honduras and icaragua are annually seen in need for emergency food aid due to droughts and the coffee crisis until Feb 2006• 50% of the population in those countries live below the U level for extreme poverty of US$1/day• 23% to 48% of children under five years age suffer from chronic malnutrition while almost 70% of the communities have no health centre, and 20% have no access to clean drinking water• 70% of the families, or 6.02 million people, in the disaster-prone belt of Central America do not own the land on which they live and grow crops• early 85% of adults in the region did not finish grammar school and 37% are illiterate• Increased cultivation of illegal drugs in Colombia, Peru and Bolivia Source: World Food Programme Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 12. Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 13. Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 14. Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 15. Mass Migration As Employment Disappears…And Villages Are Left With OnlyWomen And Children Left As AllThe Work-Age Men Has MigratedIn The Search Of Jobs Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 16. Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 17. Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 18. Central American Coffee Earnings During Crisis Countries 99-00 Bags 99-00 $ 00-01 Bags 00-01 $ 01- 02 Bags 01- 02 $ 02-03 Bags 02-03 $Costa Rica 2338 288 2197 205.3 2147 173.1 1945 187.2El Salvador 2496 311 1714 131.8 1531 105 1327 103.3Guatemala 4902 599 4414 305 3833 270 3800 308.3Honduras 2857 345 2469 168 2147 140Nicaragua 1286 169 1422 109 1073 70Total 13879 1712 12184 919 10733 758 *All export figures are in 000 Bags Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 19. Illegal Drugs Cultivation and Civil Unrest Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 20. Ethiopia, coffee is found everywhere : Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 21. Ethiopia:… but the countrywhere coffee firstwas found byKaldi and thedancing goats,poverty hasworsened andEthiopia is todayeffectively poorerthan 10 years ago Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 22. Zimbabwe shows how badly land reform can go when everything is done wrong, turning one of the country’s only cash crops in ruinRamacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 23. East Africa Coffee Exports and Earnings Figures Countries Exports in % of Exports in % of Exports % of mid or late export 2000-01 export 2001-02 export 1990s earnings earnings earnings Ethiopia 2050 68 1418 50 1939 40 Uganda 4148 70 3075 25 3153 20 Tanzania 900 -- 874 -- 583 -- Kenya 1400 -- 1220 -- 750 -- Burundi 500 80 314 -- 250 -- Rwanda 600 70 267 -- 274 43*All export figures are in 000 Bags Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 24. Making the Coffee Industry Sustainable Through the Year 2050 • Major trends in global development need to be incorporated in long-term development models for the coffee industry • World population is expected to reach 9 billion by 2050 • Continuing pressure on land as demand for food crops rise • Global warming could “dramatically reduce future coffee production in many countries • The spread of HIV/AIDS, authorities in Ethiopia estimate that 30% of national budget is needed to fight aids by 2015 • Global trade talks at the WTO must have coffee on agenda Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 25. The myth But we are startingabout to see the positiveconsumption results of thein ongoing promotionproducingCountries …it’s not that easy as many think Brazil shows it can be done Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 26. Making the Coffee Industry Sustainable Through the Year 2050 - are we prepared for a new crisis? • Crop diversification directed for domestic markets needs • Raising productivity and reducing the cost of production • Ensuring increasing focus on reforestation • Is the specialty market and certification the solution? • Making the United Nations Millennium Goals Work Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 27. ColombiaRamacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 28. Average Diversification Within A Colombian Coffee Farm Plátano 1% Montes Pastos 34% 35% Otros permanentes Caña 1% 3% Cacao Café 1% 25% Source: National Coffee Growers Federation of Colombia Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 29. Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 30. Ensure environmental sustainabilityCoffee Reforestation In Mexico: Sustainability Depends On Shade and Organic Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 31. BAHIA, Brazil: The ew Coffee Frontier Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
  • 32. EL ROSTRO HUMA O DEL CAFÉ y su importancia socioeconómica en el mundo RAMACAFE VIII - Managua, 2 Septiembre, 2008 BY MAJA WALLE GRE - mwallengren@hotmail.com Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008