Cobics prme

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1st Asian Youth Forum for UN PRME
"Responsible Management Education: Undergraduate Perspective"

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Cobics prme

  1. 1. UNDERGRADUATE PERSPECTIVES: Responsible Management Education KYUNGHO.MIN November, 2010 COBICS KOOKMIN UNIVERSITY cobics@cobics.org
  2. 2. About COBICS is a student-driven organization at KOOKMIN UNIV. -40+ Individual members -Found 4 years ago by business majors. -Joined Net Impact which is global network of CSR Use business skills to make better world. -Co- business& ethics -Practical action based activity (Green campus initiative, Mentoring program, Planning Coming Social Venture Competition Asia) We are proud to represent KOREA students voice on the PRME
  3. 3. PRME is a UN resolution encouraging business schools and companies to incorporate the Principles for Responsible Management into practice. What is PRME?
  4. 4. INDEX 1. The current level of PRME 2. The needs of students 3. Ideal meet reality 4. The voices of student leaders 5. The next steps
  5. 5. Survey overview Purpose -Identify students perspective -Proposal of PRME model -Make our university support PRME Definition of Responsible management -Decision making process considering environment, society, governance and various social values. Survey respondents: 206(Business Majors, KOOKMIN UNIV. ) Limitation? Small case
  6. 6. Summary of survey -Demand of responsible management education was high -However, there were short of awareness and infrastructure. -There are also gap between ideal and reality for student. -It is time for University to educate responsible management not why important but how practice well. -Also, it should meet student’s reality through cooperation of virtuous circle between university, student and company that maximizing network of UN Global Compact and PRME
  7. 7. The current level of responsible management education
  8. 8. 7 26 30 35 1 1 student companies government educational institution nonprofit organization other Q. Who has the role for responsible management education ? 35% students say educational institution has the role for responsible management education.
  9. 9. 46% do not believe university currently working towards the betterment of society. Q. University are currently working towards the betterment of society 1 16.5 36.4 39.3 6.8 strongly agree agree neutral disagree strongly disagree
  10. 10. 39.3 34.1 34.5 51.5 50 19.9 8.8 6.3 5.8 4.4 0% 20% 40% 60% 80% 100% Student paticipation Professor study Content of curriculum Exposure of crurriculum Diversity of curriculum Current level of Responsible Management Education, KOOKMIN UNIV. Strongly Agree Agree Netural Disagree Strongly Disagree Current level of education is low
  11. 11. 27 73 Yes No Most Students don’t know about COBICS. Q. Do you know COBICS?
  12. 12. 39.3 40.3 23.3 28.3 28.6 36.4 15 8.3 6.8 7.3 4.9 3.4 0% 20% 40% 60% 80% 100% Principle 6: Dialogue Principle 5: Partnership Principle 4: Research Principle 3: Method Principle 2: Values Principle 1: Purpose Current level With PRME principles Strongly Agree Agree Netural Disagree Strongly Disagree Strong disagree with principle 5,6
  13. 13. 29.6 27.9 30.9 35.1 28.4 37.3 46.3 54.9 52.9 49.3 53.4 51 0% 20% 40% 60% 80% 100% Principle 6: Dialogue Principle 5: Partnership Principle 4: Research Principle 3: Method Principle 2: Values Principle 1: Purpose Agreement With PRME principles Strongly Agree Agree Netural Disagree Strongly Disagree Strong agreement with all principles
  14. 14. 5 26 58 11 Supporting the PRME Disagree Neutral Agree Strongly Agree My business school should support the PRME 1 9 30 48 12 Supporting the PRME Strongly Disagree Disagree Neutral Agree Strongly Agree All business school should support the PRME
  15. 15. 0.5 6.8 27.8 53.2 11.7 Strongly Disagree Disagree Neutral Agree Strongly Agree 65% believe supporting PRME could raise competitiveness of our university. Q. Do you think supporting PRME could make positive Impact of Competitiveness of university.
  16. 16. The needs of Students On PRME
  17. 17. 37.3 46.3 14.4 2 Lack of awareness Lack of infrastructure Lack of Industry- University collaboration Other Q. What is the most reason that university is lack of responsible management education. 46% thinks the most problem is lack of Infrastructure
  18. 18. Q. Would you like to take related course of responsible management? 68.6 31.4 Yes No 68% would like to take related course of responsible management
  19. 19. Q. Which course should incorporate responsibility management? Please select all that apply. Course Rate Strategy 26.93% Leadership/Management 21.95% Human Resources 13.72% Marketing 13.47% Operations 9.48% Accounting 7.98% Finance 6.48%
  20. 20. Q. Please indicate whether or not you would like to learn more about of the following concepts while you are pursuing your business majors Etc. Carbon Footprint Analysis Nonprofit Management & Governance Renewable Energy Socially Responsible Investment Strategic Philanthropy Social Entrepreneurship & Social Venture Environmental Sustainability Social Capital Market Human Rights Creative Capitalism Corporate Social Responsibility Global Poverty, Emerging & International… 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%
  21. 21. Q. If related responsible management class newly opened, what kind of course should be ? 5 24 63 8 cultural mandatory elective general 63% think responsible management course should be major-elective.
  22. 22. Q. Do you think it is necessary to establish responsible management course as track? 5.2 41.9 Resposible Managemet Track 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly agree Agree Neutral Disagree Strongly disagree 47% feel necessary to establish responsible management track
  23. 23. Q. Please indicate which learning process you prefer E-learning Coaching Volunteerging Leture style Project-based learning Mentoring Internation networks/ Communities of… Case study On-the job learning 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Learning Process
  24. 24. Ideal meet Reality
  25. 25. Q. Responsible management leads to financial profits. 15.8 56.2 17.7 9.4 0.5 strongly agree agree neutral disagree strongly disagree 72% agree that responsible practices can lead to business profits.
  26. 26. 2 4 27 48 19 Strongly disagree Disagree Neutral Agree Strongly agree Q. Are you willing to make better world through your business skills? 67% students willing to use their business skills to make better world.
  27. 27. Q. It is important for me to work at a company that emphasizes social values 2.1 8.4 34.7 43.2 11.6 Strongly disagree Disagree Neutral Agree Strongly agree 55% say working at company emphasizing social values is important for themselves.
  28. 28. Q. What are the top three most important factors you consider when selecting a job High ethical standards Colleagues internationalization standards Pontential to contribute to societ Passion for the objective of company Awareness of company Pontential development of company Work/life balance Job security Culture and welfare Job specifications Salary 0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
  29. 29. Q. After graduation, which sector do you most prefer to work? 3 3 7 12 28 47 Nonprofit Organization Single person business Small/Venture Middle standing Public sector Major company
  30. 30. Q. What do you focus on career development? 41 8 34 9 5 3 Cerificate Competition Internship/activities Language training Voluntary sevice Other
  31. 31. The Voices of leaders from student-driven organizations
  32. 32. SEOUL NATIONAL- WISH - we meet coverage of activity is getting limited because there are gap that make distorted images of SE between case of overseas, major company and domestic reality. So we would like Biz school and company to build circumstance for right awareness of SE SEOUL NATIONAL- SNU CSR -it is too difficult to study ourselves because CSR is huge and deep field. we also meet problem of continuous study when senior student graduate. So we would like to connect with professors who are interested in this field. KOOKMIN- COBICS -Awareness of CSR is too low that related curriculum and official supporting student-driven organization are short of. For example there is even no room for regular meeting against other student organizations. Motivation of new member is also getting low because our ideal activity couldn’t be connected with career. We would like president of university to move to spread social values more powerfully.
  33. 33. SEN- SOOKMYUNG -We would like to get feedback from professor who have passion for social values and company to make opportunity of project that student organizations like SSEN could apply social value to practical business. SEN- HANYANG -there are heavy burden of official process and cost from recruiting to planning seminars because we are not officially approved from university. There are also no professor who major this field so that no interest no support. We would like Biz school to have interest and support related student organization.
  34. 34. The next step
  35. 35. educational institution Individual Company Virtuous circle
  36. 36. Abroad case, George Washington University School of Business
  37. 37. Certificate in responsible management
  38. 38. The Blog •Each Certificate candidate creates a WordPress blog •Showcases your work •Allows for communication between applicants
  39. 39. Component 1: Classroom • 6 credit hours from a pre- approved list of courses. • All faculty members from all departments are encouraged and invited to include CSR and ethics related courses on this list.
  40. 40. Component 2: Extracurricular • At least 15 hours for each of 3 semesters contributing to group or club •Candidate’s blog will summarize club activities and learning goals accomplished
  41. 41. Component 3 – Service Learning • At least 50 hours • Options include: undergraduate mentoring, tutoring children, D.C. Cares events, Habitat for Humanity projects • 10 hours must be with the same organization
  42. 42. Certificate in Responsible Management Every April, an awards ceremony will be held to recognize those students who have completed the certificate requirements. Next Steps: 1. Download the application from the ICR website 2. Email Ari Isaacman –isaacman@gmail.com Subject: Certificate in Corporate Responsibility Name E-mail Expected Graduate Date
  43. 43. Thank You www.cobics.org cobics@cobics.org
  44. 44. Appendix: The principles of PRME, Survey questions
  45. 45. PRME Principles Principle 1: should develop the capabilities of students to work for an inclusive and sustainable global economy. Principle 2: should incorporate values of global social responsibility into our academic activities and curricula, as portrayed in international initiatives such as the United Nations Global Compact. Principle 3: should create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.
  46. 46. Principle 4: should engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value. Principle 5: should create opportunities to interact with managers of business corporations, to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore effective approaches to meeting these challenges. Principle 6: should stimulate dialogue and debate among stakeholders (educators, business, government, consumers, media, civil society organizations and other interested groups) on critical issues related to global social responsibility and sustainability.
  47. 47. These principles should be bottom-up
  48. 48. 책임경영교육에 관한 기타의견 • CEO의 리더십이나 사회적 책임에 관핚 과목개설희망 • PRME과의 연계 필요 • 강의나 과목으로 들을 수 있게 해줬으면 좋겠다. • 너무 수업 대충하는 교수님이 많고 등록금이 아깝다. • 강의나 원하는 과목으로 들을 수 있게 해줬으면 좋겠다. • 개설교과 수가 더 늘어나야 핚다고 생각 • 노핚균 교수님이 강의하시면 수강핛 것 같음 • 리더십 프로그램 및 체험 프로그램 개설 • 배핚경처럼 프로그램 있었으면 해요 • 보다 실무 경영자가 책임 경영에 대해 몸소 느끼고 배울 수 있는 교육이 이 루어 져야 핚다고 생각합니다. • 사실 책임경영학만이 아닌 전체 커리큘럼이 부족하다 생각. 균형적 발전이 필요하다고 본다. • 수업개설 • 스펙이 되었으면 좋겠어요 • 신설과목이 생겼으면 합니다 • 실무에 사용핛 수 있는 전반적인 교육과목 보충이 필요 • 실무적인 측면에서 접귺 가능하도록 하는 것이 좋다고 생각 • 기업경영세미나에서 실무자들을 초청하여 균형잡힌 특강을 짂행해도 좋겠 어요 • 실천교육이 중요, 대학이 앞선 사례가 되어야 함
  49. 49. • 아직 학년이 낮아 아는 바가 별로 없어서 그런지 몰라도 책임경영교육이 와 닿지않네요. • 우선 학교에 대핚 뿌리를 알았으면 좋겠다. 내가 지니고 있는 이 학교가 왜 생겼는지 정신교육이 선행되야 핚다. • 원롞적인 이롞 수업보다 사회적 현상을 통해 배울 수 있는 과목 신설 • 이 설문지를 받기전까지는 책임경영이나 코빅스에 대해 잘 알지 못했는데 일반 다른 학생들도 일수 있도록 홍보활동을 조금 더 해주셨으면 합니다. • 이롞상으로만 말고, 실제와 연계핛 수 있는 프로그램이 있었으면 좋겠다 • 인턴십 제공 • 인프라 부족 극복을 위해 게시판 활용 • 적극적 홍보 필요 알아야 관심받고 실천하게 됩니다 • 접핛 다양핚 기회를 제공해야. • 책임경영교육은 21세기 경영 교육의 트렌드이므로 시급핚 교육체계 확립이 필요합니다. • 책임경영교육이라는 말이 많이 생소하다. 이 용어를 널리 알리고 실천해야 핛 것 같다. • 책임경영의 관핚 강의를 새롭게 신설 • 책임경영의 정의 기업의 본질과의 상충가능성등에 대핚 논의 선행 검토 • 취업과 연계시켰으면 합니다 • 학교와 기업 연계 프로그램 • 현장을 느낄 수 있는 프로그램이 있었으면 좋겠다.

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