Book review the steve jobs way by dinesh chandrasekar
Jay Elliot One of the close associate of Steve jobs Worked as Sr.VP of AppleiLeadership 4 Major Principles : Product, Talent, Organization & MarketingFirst Meeting ‘Hippie looking ‘ , twenties in Jeans and sneakers Fire eater, busting with energy and lighting up at the ideaThe Book Is full of experiences, mind boggling situations, big fights ,power struggles and iLeadership To start with lets watch this Video
1977 1976 Present apple logoThe idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-likeplace in Oregon located in an apple orchard. Apple co-founder and Jobs’ pal, SteveWozniak, picked him up from the airport. On the drive home, Jobs simply said, “I came upwith a name for our company—Apple.” Wozniak said they could have tried to come upwith more technical sounding names but their vision was to make computersapproachable. Apple fit perfectly.
Innovation distinguishes between a Leader and a followerIt was called a “graphical user interface.” In that moment, Jobs knew that this technologywould allow him to fulfill his vision of putting a computer in the hands of everyday people.Jobs later said that Xerox could have “dominated” the computer industry but instead its‘vision’ was limited to building another copier. Two people can see the same thing butperceive it differently based on their vision.
How to do find your passion? Passions are those ideas that don’t leave you alone. Theyare the hopes, dreams and possibilities that consume your thoughts. Follow thosepassions despite skeptics and naysayers who do not have the courage to follow theirdreams.
Product Czar Passion for the idea, product & perfection If you are not passionate from the start you will never stick it out Creativity, Innovation and more detail oriented planning Details matter, it’s worth waiting to get it right. But there are times when you have to weigh the benefit of getting it right & the cost of being late to marketPassion is everything. Innovation—which simply means—new ways of doingthings that improve our lives---cannot flourish unless you are truly obsessed withmaking something better—be it a product, a service, a method or a career.
“… I want to see what peopleare like under pressure. I want tosee if they just fold or if they have firm conviction, belief, and pride in what they did.” 7
Talent Rulestechnology becomes “As Team Culture is important more complex, Apple’s core Product Focused Team strengththe team building into a Art form Master of knowing how to make very sophisticated technology and Learning to acknowledge a bad decision move ahead comprehensible to mere mortals the Seek people who are interested about is project Talenteven Talent in finds greater demand.”Jobs has followed his heart his entire career and that passion, he says, has madeall the difference. It’s very difficult to come up with new, creative ideas that movesociety forward if you are not passionate about the subject.
When Jobs returned to Apple in 1997 after a 12-year absence, Apple faced an uncertainfuture. Jobs closed his presentation that year at Macworld in Boston with an observationthat set the tone for Apple’s resurgence: “I think you have to think differently to buy anApple computer. A lot of times people think they’re crazy, but in that craziness we seegenius.”
“… That’s what I consider one Team Sports of thetimes and Worst actually can Best of few things I of times Leadership Search contribute individually to—to really Noticing signs of conflict Public face of your product try to instill in the organization the Seek people who are interested about the project of having ‘A’ players. In goal New ideas can soothe friction or Ignite them everything I’ve done it really pays to go after the best people in the world.”Passion fuels the rocket, but vision points the rocket to its ultimate destination.
“I always considered part Team Sports – Maintaining Momentum ofNext Opportunity ; Next Product my job was to keep the quality Remaking of the company level of people in the organization Recovering from the disaster Creating products that reflects the principles I work with very high ...” of the Creator Seek people who are interested about the project Maintaining Momentum in the face of FailuresHe stayed another 18 months to “drop in” to those classes he enjoyed, like calligraphy.Calligraphy didn’t have any obvious practical application in his life but it would come backto Jobs when he created the Mac.
You can have the most innovative idea in the world, but if you can’t get people excitedabout it, it doesn’t matter. Steve Jobs is considered one of the greatest corporatestorytellers in the world because his presentations inform, educate and entertain.
“Many times in an [job] interview Team Sports – Evangelizing Innovation Collaboration, Control and Inspire I will purposely upset someone: I’ll Ignite the sense of doing something novel , criticize their prior work. I’ll do something better and something special my homework,and innovation embrace Do more than you imagine and group creativity find out what they worked on, and say, ‘God, that Think Different really turned out to be a bomb. That really turned out to be a bozo product. Why did you work on that?’ ...”Creativity leads to innovative ideas. Jobs believes that a broad set of experiences expandsour understanding of the human experience. A broader understanding leads tobreakthroughs that others may have missed. Breakthrough innovation requires creativityand creativity requires that you think differently about…the way you think.
Calligraphy Dalai Lama Four Seasons Mercedes-Benz India ApplesSteve Jobs creates new ideas precisely because he has spent a lifetime exploring new andunrelated things—seeking out diverse experiences. Jobs hired people from outside thecomputing profession, he studied the art of calligraphy in college, meditated in an Indianashram, and evaluated The Four Seasons hotel chain as he developed the customerservice model for the Apple Stores. Look outside your industry for inspiration.
Becoming want to see what people “… I Cool are like under pressure. I to Cool to Apple as a Brand synonymous want Putting the Brand in people see if theyRetail innovation with have Riding the just fold or if they firmApple Online Stores and pride conviction, belief, Achieving the definition of Cool in what they did.”Your customers don’t care about your product, your company or your brand. They careabout themselves, their hopes, their dreams, their ambitions. Help them fulfill theirdreams and you will win them over.
“The [innovation] system isSteve Jobs reduced complexity in the Smartphone category by eliminating the keyboard. that there is no system. That’s doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.” Steve Jobs doesn’t rely on focus groups. If he had, they may never have enjoyed iPods, iTunes, the iPhone, the iPad, or Apple Stores. Jobs does not need focus groups because he understands his customers really, really well. Yes, sometimes better than they know themselves!
Steve Jobs thinks visually about presenting ideas, products, and information.
“Innovation comes from at 10:30 at night with a new idea, or because Customer Experience they realized something that shoots holes in how we’ve been thinking about a problem ...”Jobs has made the Apple Store the gold standard in customer service by introducing simpleinnovations any business can adopt to create deeper, more emotional connections withtheir customers. For example, there are no cashiers in an Apple store. There are experts,consultants, even geniuses, but no cashiers.
On Becoming Stevian“You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new”
“Design is a funny word.Some people think design meanshow it looks. But of course, if you dig deeper, it’s really how it works.”
“As technology becomes more complex, Apple’s corestrength of knowing how to make very sophisticated technology Look “Simple” is in even greater demand.”
“I always considered part of my job was to keep the qualitylevel of people in the organization I work with very high ...”
“… That’s what I consider one of the few things I actually cancontribute individually to—to reallytry to instill in the organization the goal of having ‘A’ players. In everything I’ve done it really pays to go after the best people in the world.”
“Many times in an [job] interviewI will purposely upset someone: I’ll criticize their prior work. I’ll domy homework, find out what they worked on, and say, ‘God, that really turned out to be a bomb. That really turned out to be a bozo product. Why did you work on that?’ ...”
“The [innovation] system is that there is no system. That’s doesn’t mean we don’t haveprocess. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.”
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up withthe Mac, IBM was spending at least 100 times more on R&D. It’s notabout money. It’s about the people you have, how you’re led, and how much you get.”
“… It’s ad hoc meetings of sixpeople called by someone who thinks he has figured out the coolest new thing ever andwho wants to know what other people think of his idea.”
“You need a product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smartpeople. But ultimately, there needsto be some gravitational force that pulls it all together.”
“The older I get, the more I’m convinced that motives make somuch difference. HP’s primary goal was to make great products. And our primary goal here is to make the world’s best PCs—not to be the biggest or the richest.”
“Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or becausethey realized something that shoots holes in how we’ve been thinking about a problem ...”
“Do you want to spendthe rest of your lifeselling sugared wateror do you want thechance to change theworld?”Steve Jobs when luringPepsi’s John Sculley tojoin Apple.
“Your work is going to filla large part of your life,and the only way to betruly satisfied is to dowhat you believe is greatwork. And the only wayto do great work is tolove what you do. If youhaven’t found it yet,keep looking. Don’tsettle.”
“Being the richestman in the cemeterydoesnt matter tome… Going to bed atnight saying wevedone somethingwonderful… thatswhat matters to me.”
“That’s been one of mymantras - focus andsimplicity . Simple can beharder than complex: Youhave to work hard to getyour thinking clean tomake it simple. But it’sworth it in the endbecause once you getthere, you can movemountains.”
“Here’s to the crazy ones,the misfits, the rebels, thetroublemakers, the roundpegs in the square holes…the ones who see thingsdifferently - they’re notfond of rules… becausethe ones who are crazyenough to think that theycan change the world, arethe ones who do.”
“If today were the lastday of my life, would Iwant to do what I amabout to do today?”And whenever theanswer has been “No”for too many days in arow, I know I need tochange something.”
More than 350 + stores directly under Apple Steve Jobs set out with a vision to change the world. What’s your vision for your product, brand, and your career?
“We don’t need you. You haven’t gotten through college yet.” “Get your feet off my desk. Get out of here. You stink and we’re not going to buy your product.” “Your problem is that you still believe the way to grow is to serve caviar in a world that seems pretty content with cheese and crackers.” “There’s no reason why anyone would want a computer in their home.” Imagine how one young man with big dreams must have felt when he heard thefollowing. Of course, these statements were all directed at one time or another toSteve Jobs.
Innovation takes confidence, boldness , craziness and the discipline to tune outnegative voices.
“People sometimes have goals in life. Steve Jobsexceeded every goal he set himself.” -"Steve and I first met nearly 30 years ago, andhave been colleagues, competitors and friendsover the course of more than half our lives. Theworld rarely sees someone who has had theprofound impact Steve has had, the effects ofwhich will be felt for many generations to come.For those of us lucky enough to get to work withhim, its been an insanely great honor."
“Dream bigger.” 1955-2011 Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-takingand risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an “insanely great” life.