Social Media en Español

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En 1965, solo hacía falta 3 spots en Prime Time para llegar al 80% de la población entre 18 y 48 años. Solo hacía falta GRITAR

Una revolución se está gestando desde hace mucho tiempo

La gente quiere tener voz

La gente quiere mostrar su creatividad

La gente quiere publicar

La gente quiere no quiere escuchar tus gritos

Una nuevo tipo de persona acompaña el comienzo de una nueva era @old_ben

La era del Fin de las Restricciones

“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” – Tim O’Reilly

La Verdad … La web 2.0 existió desde el primer momento que se creó la Internet . No es un cambio tecnológico, sino una nueva manera de pensar en como interactuamos. Un cambio de paradigma.

Added: 2 years ago From: xloserkidx Views: 19,402,849 Video

Success : Although she started off imitating famous artists, when she performed her own music she was an instant hit on youtube and has since appeared on dutch tv shows like Life & Cooking and Jenssen. More recently she has actually had the chance to perform with Justin Timberlake and has been signed by Tennman records. Video Esmee Denters http://www.youtube.com/watch?v=69Grnh7Qin8&feature=user

Fotolog

Fotolog En el marco del desarrollo integral de la campaña Sportswear, Furia realizó una zapatilla-tobogán de 11 metros de alto que fue colocada en las escalinatas del Abasto para que se tiren y saquen fotos los floggers que allí se convocan . La inauguración se realizará este domingo 24 de agosto, y como punto de partida habrá una fiesta flogger organizada por Cumbio , desde las 15hs. La zapatilla gigante, amarillo flúo, estará instalada por 2 semanas y Cumbio será la encargada de editar el fotolog con imágenes tomadas durante estas semanas.

Una nueva manera de comprender

Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups

Social Media

A Social Trends in which people use techonolgies to get the things they need from each other, rather from traditional institutions like corporations

The four-step approach to the groundswell People Assess your customers’ social activities Objectives Decide what you want to accomplish Strategy Plan for how relationships with customers will change Technology Decide which social technologies to use P O S T

Creators Critics Collectors Joiners Spectators Inactives

Key roles and their groundswell objectives Development Support Sales Marketing Research Groundswell objectives Roles Listening Talking Energizing Supporting Embracing

Listening

Communities

Buzz Monitoring

Talking This isn’t just about talking - but it is about conversation, and building brand by participating in the conversation.

http://direct2dell.com/ 3.5 millones de pageviews por mes Blogging

http://blogs.openforum.com/ Blogging

Energizing This is about helping your best customers recruit other customers.

Reviews

Facebook Pages

Supporting People will be willing to help each other or enable customers to build solutions together

Twitter

Embracing Work with users to create and prioritize new features, new products.

ENGAGEMENT

http://summergames.lenovo.com/ Blogging

http://widgets.yahoo.com/widgets/best-buy-desktop-planner Widgets Keep track of the holidays, see what's in demand, and search Best Buy for the perfect gift!

http://widgets.yahoo.com/widgets/best-buy-sara-moulton-episode-reminder Widgets Don't want to miss a mouth-watering recipe or an information-packed article fresh off the press? You don't have to. Download this widget and you'll know the minute a new recipe or article is served.

No hay que olvidar que ahora la gente tiene el control

http://www.youtube.com/watch?v=CvVp7b5gzqU

http://www.youtube.com/watch?v=aasSEl-Cr9Y http://www.youtube.com/watch?v=ogLgZ-JJFY4&feature=related

Gracias http://www.beingpeterkim.com/2008/09/ive-been-thinki.html

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Social Media en Español

by Dario Diament on Oct 20, 2008

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Social Media en Español — Presentation Transcript