5. /// ‘Letting your hair loose’ /// ‘ All work and no play makes jack a dull boy’ /// OTHER BENEFITS OF WARGAMES /// ‘A day in the life of your enemy /// A creative twist to a competitive analysis ///
6. /// ‘Team effort’ /// ‘ Extended Brand team’ /// /// ‘Company wide engagement on beating the competition’ ///
12. WHEN & WHY DO WE NEED A WAR GAME? Feedback Natalia Pavlova - Head of Mainstream Brands BAT Russia “ We don’t have many opportunities to seat ALL at the same table, and I’m glad to see all this debates that shows our passion for the business – Thank you Ogilvy for this opportunity”” Octavian Dascalescu – Marketing Director BAT “ Now I can truly recognize the true spirit of the Agency Value Chain – Well done” Abeer Chakaravarthy GM BATES KOLKATTA "The War Games helped our client ITC develop a comprehensive strategic plan to counter the potential threat from PMI's formal entry into India. Needless to add, it boosted the agency's equity with ITC dramatically." Rafaela Alves - Exclusiveness & Sophistication segment manager Souza Cruz “ When Ogilvy first approached us with the idea of the war games workshop, It seemed like a good idea. Am glad we went ahead with it as the debates and discussions during the workshop have been very useful, in developing our plans.”” SM Ahmad – EVP ITC ‘War Games was a marketing milestone at ITC as it cut across all functions and brought together senior managers from all departments - from Research to Legal to HR to trade Marketing to brand Marketing - to develop an integrated plan to combat PMI in India. Am equally delighted that BATES and OGILVY have helped bring international best practices and apply them in order to serve ITC better.
13. WHEN & WHY DO WE NEED A WAR GAME? For more information on how War games can help you outsmart, outwit and outperform your competition, write to [email_address] or call + 60 122 139 713
![The art of war teaches to rely not on the likelihood of the enemy not coming, but on our own readiness to receive him; not on the chances of his not attacking, but rather on the fact that we have made our own position unassailable. Sun Tzu , The art of war : 500 BC. ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)