web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
I. yesterday and today
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
I. yesterday and today
II. usability vs. creativity
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web=matrix
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web=matrix
The matrix has its roots in primitive
arcade games. … Cyberspace. A
consensual hallucination experienced
daily by billions of legitimate operators,
in every nation, by children being
taught mathematical concepts. … A
graphic representation of data
abstracted from banks of every
computer in the human system.
Unthinkable complexity. Lines of light
ranged in the nonspace of the mind,
clusters and constellations of data.
Like city lights, receding.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web=matrix
The matrix has its roots in primitive
arcade games. … Cyberspace. A
consensual hallucination experienced
daily by billions of legitimate operators,
in every nation, by children being
taught mathematical concepts. … A
graphic representation of data
abstracted from banks of every
computer in the human system.
Unthinkable complexity. Lines of light
ranged in the nonspace of the mind,
clusters and constellations of data.
Like city lights, receding.
William Gibson’s Neuromancer (1984)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0
technology?
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0
technology?
semantic?
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0
technology?
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0
technology?
contents?
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0
technology?
contents?
policy?
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / technology
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / technology
screen development
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / technology
screen development
new mobile hardware
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / technology
screen development
new mobile hardware
branded applications
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / technology
screen development
new mobile hardware
branded applications
3d visions
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / contents
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / contents
semantic web
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / contents
semantic web
The Semantic Web is the next
generation of the WWW where
information has machine-processable
and machine-understandable
semantics.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / contents
semantic web
The Semantic Web is the next
generation of the WWW where
information has machine-processable
and machine-understandable
semantics.
“ if you searched for the term \"Saturn,\" you'd end up
with results for Web pages about the planet and
others about the car manufacturer”
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / policy
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / policy
net neutrality (open web)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
web 3.0 / policy
net neutrality (open web)
net control (closed web)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
webby
web fashion
e.mail
banners
viral
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
proximity marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
datamatrix
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
rfid
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
V. see you in the future
Holistic marketing recognizes
that everyone, from everywhere,
at any time can control every
aspect of the buying relationship
with a few mouse clicks.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
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