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web marketing
web marketing




   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing

   I. yesterday and today




   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing

   I. yesterday and today
    II. usability vs. creativity




   web marketing workshop by dino lupelli - ...
web marketing

   I. yesterday and today
    II. usability vs. creativity
     III. useful tools



   web marketing works...
web marketing

   I. yesterday and today
    II. usability vs. creativity
     III. useful tools
      IV. build it up


 ...
web marketing

   I. yesterday and today
    II. usability vs. creativity
     III. useful tools
      IV. build it up
   ...
web marketing



                     I. yesterday and today
                      II. usability vs. creativity
          ...
web marketing
II. usability vs. creativity




                                                                        cre...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity


USABILITY (DEFINITION)




               workshop by dino lupelli - I.E.D. M...
web marketing
II. usability vs. creativity


USABILITY (DEFINITION)

In human-computer interaction and
computer science, u...
web marketing
II. usability vs. creativity


USABILITY (DEFINITION)

In human-computer interaction and
computer science, u...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity

USABILITY




            workshop by dino lupelli - I.E.D. MILANO - FCOMM III...
web marketing
II. usability vs. creativity

USABILITY

More efficient to use—it takes less time to
accomplish a particular ...
web marketing
II. usability vs. creativity

USABILITY

More efficient to use—it takes less time to
accomplish a particular ...
web marketing
II. usability vs. creativity

USABILITY

More efficient to use—it takes less time to
accomplish a particular ...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity




                                                   Mac paint interface, aro...
web marketing
II. usability vs. creativity




                                                   Mac paint interface, aro...
web marketing
II. usability vs. creativity

USER INTERFACE




                                                      Mac p...
web marketing
II. usability vs. creativity

USER INTERFACE

Input, allowing the users to manipulate a
system




         ...
web marketing
II. usability vs. creativity

USER INTERFACE

Input, allowing the users to manipulate a
system

Output, allo...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity




                                                       Susan Kare’s Mac Ico...
web marketing
II. usability vs. creativity




                                                       Susan Kare’s Mac Ico...
web marketing
II. usability vs. creativity


ICON DESIGN




                                                           Su...
web marketing
II. usability vs. creativity


ICON DESIGN

Icon design is the process of designing a
graphic symbol that re...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity



KNOWLEDGE




            workshop by dino lupelli - I.E.D. MILANO - FCOMM I...
web marketing
II. usability vs. creativity



KNOWLEDGE

Usability is influenced by users
aknolwdgement and experiences.


...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity


FIRST LAW




            workshop by dino lupelli - I.E.D. MILANO - FCOMM II...
web marketing
II. usability vs. creativity


FIRST LAW

Don’t make me think!




               workshop by dino lupelli -...
web marketing
II. usability vs. creativity


FIRST LAW

Don’t make me think!




                                         ...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity


SECOND LAW




             workshop by dino lupelli - I.E.D. MILANO - FCOMM ...
web marketing
II. usability vs. creativity


SECOND LAW

Evaluate!




             workshop by dino lupelli - I.E.D. MILA...
web marketing
II. usability vs. creativity


SECOND LAW

Evaluate!

  * Eye tracking, a fast and accurate
usability tool

...
web marketing
II. usability vs. creativity


SECOND LAW

Evaluate!

  * Eye tracking, a fast and accurate
usability tool
 ...
web marketing
II. usability vs. creativity


SECOND LAW

Evaluate!

  * Eye tracking, a fast and accurate
usability tool
 ...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity



CREATIVITY (definition)




               workshop by dino lupelli - I.E.D. ...
web marketing
II. usability vs. creativity



CREATIVITY (definition)

a mental and social process involving the
generation...
web marketing
II. usability vs. creativity



CREATIVITY (definition)

a mental and social process involving the
generation...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity



Web design: the origins




               workshop by dino lupelli - I.E.D....
web marketing
II. usability vs. creativity



Web design: the origins

merging iper-text with internet: surf
trough medias...
web marketing
II. usability vs. creativity



Web design: the origins

merging iper-text with internet: surf
trough medias...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity




Web design: evolution




               workshop by dino lupelli - I.E.D. ...
web marketing
II. usability vs. creativity




Web design: evolution

prebuilded templates




               workshop by ...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity




Web design: evolution




               workshop by dino lupelli - I.E.D. ...
web marketing
II. usability vs. creativity




Web design: evolution

more visual less words




               workshop b...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity




Web design: evolution




               workshop by dino lupelli - I.E.D. ...
web marketing
II. usability vs. creativity




Web design: evolution

virtual




               workshop by dino lupelli ...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity




Web design: evolution




               workshop by dino lupelli - I.E.D. ...
web marketing
II. usability vs. creativity




Web design: evolution

interactive




               workshop by dino lupe...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
II. usability vs. creativity




Web development




             workshop by dino lupelli - I.E.D. MILANO -...
web marketing
II. usability vs. creativity




Web development

web design + web technologies




               workshop ...
web marketing
II. usability vs. creativity




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
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Transcript of "Webmarketing - usability vs. creativity"

  1. 1. web marketing
  2. 2. web marketing web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  3. 3. web marketing I. yesterday and today web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  4. 4. web marketing I. yesterday and today II. usability vs. creativity web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  5. 5. web marketing I. yesterday and today II. usability vs. creativity III. useful tools web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  6. 6. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  7. 7. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  8. 8. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  9. 9. web marketing II. usability vs. creativity creativity usability webexp workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  10. 10. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  11. 11. web marketing II. usability vs. creativity USABILITY (DEFINITION) workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  12. 12. web marketing II. usability vs. creativity USABILITY (DEFINITION) In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  13. 13. web marketing II. usability vs. creativity USABILITY (DEFINITION) In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed. first mouse by Douglas Enegrbart, 1968, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  14. 14. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  15. 15. web marketing II. usability vs. creativity USABILITY workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  16. 16. web marketing II. usability vs. creativity USABILITY More efficient to use—it takes less time to accomplish a particular task workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  17. 17. web marketing II. usability vs. creativity USABILITY More efficient to use—it takes less time to accomplish a particular task Easier to learn—operation can be learned by obser ving the object workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  18. 18. web marketing II. usability vs. creativity USABILITY More efficient to use—it takes less time to accomplish a particular task Easier to learn—operation can be learned by obser ving the object More satisfying to use workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  19. 19. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  20. 20. web marketing II. usability vs. creativity Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  21. 21. web marketing II. usability vs. creativity Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  22. 22. web marketing II. usability vs. creativity USER INTERFACE Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  23. 23. web marketing II. usability vs. creativity USER INTERFACE Input, allowing the users to manipulate a system Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  24. 24. web marketing II. usability vs. creativity USER INTERFACE Input, allowing the users to manipulate a system Output, allowing the system to indicate the effects of the users' manipulation. Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  25. 25. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  26. 26. web marketing II. usability vs. creativity Susan Kare’s Mac Icons, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  27. 27. web marketing II. usability vs. creativity Susan Kare’s Mac Icons, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  28. 28. web marketing II. usability vs. creativity ICON DESIGN Susan Kare’s Mac Icons, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  29. 29. web marketing II. usability vs. creativity ICON DESIGN Icon design is the process of designing a graphic symbol that represents a program, function, data or collection of data on a computer system.. Susan Kare’s Mac Icons, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  30. 30. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  31. 31. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  32. 32. web marketing II. usability vs. creativity KNOWLEDGE workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  33. 33. web marketing II. usability vs. creativity KNOWLEDGE Usability is influenced by users aknolwdgement and experiences. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  34. 34. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  35. 35. web marketing II. usability vs. creativity FIRST LAW workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  36. 36. web marketing II. usability vs. creativity FIRST LAW Don’t make me think! workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  37. 37. web marketing II. usability vs. creativity FIRST LAW Don’t make me think! Steve Krug’s Don’t make me think, 2006, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  38. 38. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  39. 39. web marketing II. usability vs. creativity SECOND LAW workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  40. 40. web marketing II. usability vs. creativity SECOND LAW Evaluate! workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  41. 41. web marketing II. usability vs. creativity SECOND LAW Evaluate! * Eye tracking, a fast and accurate usability tool workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  42. 42. web marketing II. usability vs. creativity SECOND LAW Evaluate! * Eye tracking, a fast and accurate usability tool * Multivariate testing, a statistical testing of user responses workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  43. 43. web marketing II. usability vs. creativity SECOND LAW Evaluate! * Eye tracking, a fast and accurate usability tool * Multivariate testing, a statistical testing of user responses Jakob Nielsen, 2006, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  44. 44. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  45. 45. web marketing II. usability vs. creativity CREATIVITY (definition) workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  46. 46. web marketing II. usability vs. creativity CREATIVITY (definition) a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind bet ween existing ideas or concepts workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  47. 47. web marketing II. usability vs. creativity CREATIVITY (definition) a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind bet ween existing ideas or concepts Jackson Pollock, 1950’s, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  48. 48. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  49. 49. web marketing II. usability vs. creativity Web design: the origins workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  50. 50. web marketing II. usability vs. creativity Web design: the origins merging iper-text with internet: surf trough medias workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  51. 51. web marketing II. usability vs. creativity Web design: the origins merging iper-text with internet: surf trough medias Tim Berner Lee’s first WWW site, 1991, ch workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  52. 52. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  53. 53. web marketing II. usability vs. creativity Web design: evolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  54. 54. web marketing II. usability vs. creativity Web design: evolution prebuilded templates workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  55. 55. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  56. 56. web marketing II. usability vs. creativity Web design: evolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  57. 57. web marketing II. usability vs. creativity Web design: evolution more visual less words workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  58. 58. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  59. 59. web marketing II. usability vs. creativity Web design: evolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  60. 60. web marketing II. usability vs. creativity Web design: evolution virtual workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  61. 61. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  62. 62. web marketing II. usability vs. creativity Web design: evolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  63. 63. web marketing II. usability vs. creativity Web design: evolution interactive workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  64. 64. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  65. 65. web marketing II. usability vs. creativity Web development workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  66. 66. web marketing II. usability vs. creativity Web development web design + web technologies workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  67. 67. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
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