Webmarketing - usability vs. creativity

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    Webmarketing - usability vs. creativity - Presentation Transcript

    1. web marketing
    2. web marketing web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    3. web marketing I. yesterday and today web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    4. web marketing I. yesterday and today II. usability vs. creativity web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    5. web marketing I. yesterday and today II. usability vs. creativity III. useful tools web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    6. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    7. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    8. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    9. web marketing II. usability vs. creativity creativity usability webexp workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    10. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    11. web marketing II. usability vs. creativity USABILITY (DEFINITION) workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    12. web marketing II. usability vs. creativity USABILITY (DEFINITION) In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    13. web marketing II. usability vs. creativity USABILITY (DEFINITION) In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed. first mouse by Douglas Enegrbart, 1968, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    14. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    15. web marketing II. usability vs. creativity USABILITY workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    16. web marketing II. usability vs. creativity USABILITY More efficient to use—it takes less time to accomplish a particular task workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    17. web marketing II. usability vs. creativity USABILITY More efficient to use—it takes less time to accomplish a particular task Easier to learn—operation can be learned by obser ving the object workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    18. web marketing II. usability vs. creativity USABILITY More efficient to use—it takes less time to accomplish a particular task Easier to learn—operation can be learned by obser ving the object More satisfying to use workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    19. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    20. web marketing II. usability vs. creativity Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    21. web marketing II. usability vs. creativity Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    22. web marketing II. usability vs. creativity USER INTERFACE Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    23. web marketing II. usability vs. creativity USER INTERFACE Input, allowing the users to manipulate a system Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    24. web marketing II. usability vs. creativity USER INTERFACE Input, allowing the users to manipulate a system Output, allowing the system to indicate the effects of the users' manipulation. Mac paint interface, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    25. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    26. web marketing II. usability vs. creativity Susan Kare’s Mac Icons, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    27. web marketing II. usability vs. creativity Susan Kare’s Mac Icons, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    28. web marketing II. usability vs. creativity ICON DESIGN Susan Kare’s Mac Icons, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    29. web marketing II. usability vs. creativity ICON DESIGN Icon design is the process of designing a graphic symbol that represents a program, function, data or collection of data on a computer system.. Susan Kare’s Mac Icons, around 1983, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    30. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    31. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    32. web marketing II. usability vs. creativity KNOWLEDGE workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    33. web marketing II. usability vs. creativity KNOWLEDGE Usability is influenced by users aknolwdgement and experiences. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    34. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    35. web marketing II. usability vs. creativity FIRST LAW workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    36. web marketing II. usability vs. creativity FIRST LAW Don’t make me think! workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    37. web marketing II. usability vs. creativity FIRST LAW Don’t make me think! Steve Krug’s Don’t make me think, 2006, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    38. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    39. web marketing II. usability vs. creativity SECOND LAW workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    40. web marketing II. usability vs. creativity SECOND LAW Evaluate! workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    41. web marketing II. usability vs. creativity SECOND LAW Evaluate! * Eye tracking, a fast and accurate usability tool workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    42. web marketing II. usability vs. creativity SECOND LAW Evaluate! * Eye tracking, a fast and accurate usability tool * Multivariate testing, a statistical testing of user responses workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    43. web marketing II. usability vs. creativity SECOND LAW Evaluate! * Eye tracking, a fast and accurate usability tool * Multivariate testing, a statistical testing of user responses Jakob Nielsen, 2006, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    44. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    45. web marketing II. usability vs. creativity CREATIVITY (definition) workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    46. web marketing II. usability vs. creativity CREATIVITY (definition) a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind bet ween existing ideas or concepts workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    47. web marketing II. usability vs. creativity CREATIVITY (definition) a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind bet ween existing ideas or concepts Jackson Pollock, 1950’s, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    48. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    49. web marketing II. usability vs. creativity Web design: the origins workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    50. web marketing II. usability vs. creativity Web design: the origins merging iper-text with internet: surf trough medias workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    51. web marketing II. usability vs. creativity Web design: the origins merging iper-text with internet: surf trough medias Tim Berner Lee’s first WWW site, 1991, ch workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    52. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    53. web marketing II. usability vs. creativity Web design: evolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    54. web marketing II. usability vs. creativity Web design: evolution prebuilded templates workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    55. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    56. web marketing II. usability vs. creativity Web design: evolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    57. web marketing II. usability vs. creativity Web design: evolution more visual less words workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    58. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    59. web marketing II. usability vs. creativity Web design: evolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    60. web marketing II. usability vs. creativity Web design: evolution virtual workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    61. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    62. web marketing II. usability vs. creativity Web design: evolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    63. web marketing II. usability vs. creativity Web design: evolution interactive workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    64. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    65. web marketing II. usability vs. creativity Web development workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    66. web marketing II. usability vs. creativity Web development web design + web technologies workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
    67. web marketing II. usability vs. creativity workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
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