Web Marketing at IED 2009

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Web Marketing at IED 2009

  1. 1. web marketing
  2. 2. web marketing web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  3. 3. web marketing I. yesterday and today web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  4. 4. web marketing I. yesterday and today II. usability vs. creativity web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  5. 5. web marketing I. yesterday and today II. usability vs. creativity III. useful tools web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  6. 6. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  7. 7. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  8. 8. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  9. 9. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  10. 10. web marketing I. yesterday and today ARPANET workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  11. 11. web marketing I. yesterday and today ARPANET The initial problem was to connect the main large computers most of which ran different operating systems. The decision was made to define an Interface Message Processor (IMP) that would sit in front of each large computer workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  12. 12. web marketing I. yesterday and today ARPANET The initial problem was to connect the main large computers most of which ran different operating systems. The decision was made to define an Interface Message Processor (IMP) that would sit in front of each large computer arpanet, 1971, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  13. 13. web marketing I. yesterday and today ARPANET The initial problem was to connect the main large computers most of which ran different operating systems. The decision was made to define an Interface Message Processor (IMP) that would sit in front of each large computer arpanet, 1971, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  14. 14. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  15. 15. web marketing I. yesterday and today BBS workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  16. 16. web marketing I. yesterday and today BBS A Bulletin Board System, or BBS, is a computer system running soft ware that allows users to connect and login to the system using a terminal program. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  17. 17. web marketing I. yesterday and today BBS A Bulletin Board System, or BBS, is a computer system running soft ware that allows users to connect and login to the system using a terminal program. starting 1972, Berkeley California workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  18. 18. web marketing I. yesterday and today BBS A Bulletin Board System, or BBS, is a computer system running soft ware that allows users to connect and login to the system using a terminal program. starting 1972, Berkeley California workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  19. 19. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  20. 20. web marketing I. yesterday and today BBS - graphics workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  21. 21. web marketing I. yesterday and today BBS - graphics During the late 1980s and early 1990s, most BBSes used ANSI to make elaborate welcome screens, and colorized menus, and thus, ANSI support was a sought- after feature in client programs. The development of ANSI art became so popular that it spawned an entire BBS quot;artscenequot; subculture devoted to it. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  22. 22. web marketing I. yesterday and today BBS - graphics During the late 1980s and early 1990s, most BBSes used ANSI to make elaborate welcome screens, and colorized menus, and thus, ANSI support was a sought- after feature in client programs. The development of ANSI art became so popular that it spawned an entire BBS quot;artscenequot; subculture devoted to it. around ‘80s, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  23. 23. web marketing I. yesterday and today BBS - graphics During the late 1980s and early 1990s, most BBSes used ANSI to make elaborate welcome screens, and colorized menus, and thus, ANSI support was a sought- after feature in client programs. The development of ANSI art became so popular that it spawned an entire BBS quot;artscenequot; subculture devoted to it. around ‘80s, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  24. 24. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  25. 25. web marketing I. yesterday and today BBS - community workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  26. 26. web marketing I. yesterday and today BBS - community .....as BBSes became more widespread, there evolved a desire to connect systems together to share messages and files with distant systems and users. The largest such net work was FidoNet. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  27. 27. web marketing I. yesterday and today BBS - community .....as BBSes became more widespread, there evolved a desire to connect systems together to share messages and files with distant systems and users. The largest such net work was FidoNet. fidonet ‘80s, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  28. 28. web marketing I. yesterday and today BBS - community .....as BBSes became more widespread, there evolved a desire to connect systems together to share messages and files with distant systems and users. The largest such net work was FidoNet. fidonet ‘80s, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  29. 29. web marketing I. yesterday and today BBS - community .....as BBSes became more widespread, there evolved a desire to connect systems together to share messages and files with distant systems and users. The largest such net work was FidoNet. fidonet ‘80s, us workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  30. 30. web marketing I. yesterday and today Bay area employees 70/93 CYBERECONOMY Time 1978 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  31. 31. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  32. 32. web marketing I. yesterday and today web explosion workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  33. 33. web marketing I. yesterday and today web explosion internet and web workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  34. 34. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  35. 35. web marketing I. yesterday and today INTERNET workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  36. 36. web marketing I. yesterday and today INTERNET FEDERAL NETWORKING COUNCIL RESOLUTION: quot;Internetquot; refers to the global information system that -- workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  37. 37. web marketing I. yesterday and today INTERNET FEDERAL NETWORKING COUNCIL RESOLUTION: quot;Internetquot; refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  38. 38. web marketing I. yesterday and today INTERNET FEDERAL NETWORKING COUNCIL RESOLUTION: quot;Internetquot; refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; (ii) is able to support communications using the Transmission Control Protocol/ Internet Protocol (TCP/IP) workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  39. 39. web marketing I. yesterday and today INTERNET FEDERAL NETWORKING COUNCIL RESOLUTION: quot;Internetquot; refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; (ii) is able to support communications using the Transmission Control Protocol/ Internet Protocol (TCP/IP) (iii) provides, uses or makes accessible, either publicly or privately, high level ser vices layered on the communications and related infrastructure described herein. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  40. 40. web marketing I. yesterday and today INTERNET FEDERAL NETWORKING COUNCIL RESOLUTION: quot;Internetquot; refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; (ii) is able to support communications using the Transmission Control Protocol/ Internet Protocol (TCP/IP) (iii) provides, uses or makes accessible, either publicly or privately, high level amazon.com, 1995 ser vices layered on the communications and related infrastructure described herein. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  41. 41. web marketing I. yesterday and today INTERNET FEDERAL NETWORKING COUNCIL RESOLUTION: quot;Internetquot; refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; (ii) is able to support communications using the Transmission Control Protocol/ Internet Protocol (TCP/IP) (iii) provides, uses or makes accessible, either publicly or privately, high level amazon.com, 1995 ser vices layered on the communications and related infrastructure described herein. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  42. 42. web marketing I. yesterday and today INTERNET FEDERAL NETWORKING COUNCIL RESOLUTION: quot;Internetquot; refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; (ii) is able to support communications using the Transmission Control Protocol/ Internet Protocol (TCP/IP) (iii) provides, uses or makes accessible, either publicly or privately, high level amazon.com, 1995 ser vices layered on the communications and related infrastructure described herein. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  43. 43. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  44. 44. web marketing I. yesterday and today yahoo.com, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  45. 45. web marketing I. yesterday and today altavista.com, 1995 yahoo.com, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  46. 46. web marketing I. yesterday and today portal altavista.com, 1995 yahoo.com, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  47. 47. web marketing I. yesterday and today portal search engine altavista.com, 1995 yahoo.com, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  48. 48. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  49. 49. web marketing I. yesterday and today copyleft workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  50. 50. web marketing I. yesterday and today copyleft internet explorer, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  51. 51. web marketing I. yesterday and today copyleft netscape, 1995 internet explorer, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  52. 52. web marketing I. yesterday and today copyleft copyright netscape, 1995 internet explorer, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  53. 53. web marketing I. yesterday and today copyleft copyright netscape, 1995 internet explorer, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  54. 54. web marketing I. yesterday and today copyleft copyright netscape, 1995 internet explorer, 1995 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  55. 55. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  56. 56. web marketing I. yesterday and today word wide web - www workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  57. 57. web marketing I. yesterday and today word wide web - www computer net work consisting of a collection of internet sites that offer text and graphics and sound and animation resources through the hypertext workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  58. 58. web marketing I. yesterday and today word wide web - www computer net work consisting of a collection of internet sites that offer text and graphics and sound and animation resources through the hypertext workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  59. 59. web marketing I. yesterday and today word wide web - www computer net work consisting of a collection of internet sites that offer text and graphics and sound and animation resources through the hypertext workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  60. 60. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  61. 61. web marketing I. yesterday and today hypertext workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  62. 62. web marketing I. yesterday and today hypertext machine-readable text that is not sequential but is organized so that related items of information are connected workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  63. 63. web marketing I. yesterday and today hypertext machine-readable text that is not sequential but is organized so that related items of information are connected workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  64. 64. web marketing I. yesterday and today 1996: what about web graphics ? workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  65. 65. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  66. 66. web marketing I. yesterday and today web graphics: html to flash workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  67. 67. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  68. 68. web marketing I. yesterday and today web advertising: the publisher view workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  69. 69. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  70. 70. web marketing I. yesterday and today web explosion workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  71. 71. web marketing I. yesterday and today web explosion new economy workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  72. 72. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  73. 73. web marketing I. yesterday and today new economy - the dot-com’s era workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  74. 74. web marketing I. yesterday and today new economy - the dot-com’s era workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  75. 75. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  76. 76. web marketing I. yesterday and today new economy - the dot-com’s era workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  77. 77. web marketing I. yesterday and today new economy - the dot-com’s era workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  78. 78. web marketing I. yesterday and today new economy - the dot-com’s era workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  79. 79. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  80. 80. web marketing I. yesterday and today new economy - the dot-com’s era workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  81. 81. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  82. 82. web marketing I. yesterday and today web explosion workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  83. 83. web marketing I. yesterday and today web explosion open source workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  84. 84. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  85. 85. web marketing I. yesterday and today open source workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  86. 86. web marketing I. yesterday and today open source describes a broad general type of soft ware license that makes source code available to the general public with relaxed or non-existent copyright restrictions. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  87. 87. web marketing I. yesterday and today open source describes a broad general type of soft ware license that makes source code available to the general public with relaxed or non-existent copyright restrictions. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  88. 88. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  89. 89. web marketing I. yesterday and today Free contents and ser vices workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  90. 90. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  91. 91. web marketing I. yesterday and today web explosion workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  92. 92. web marketing I. yesterday and today web explosion web 2.0 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  93. 93. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  94. 94. web marketing I. yesterday and today web 2.0 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  95. 95. web marketing I. yesterday and today web 2.0 refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  96. 96. web marketing I. yesterday and today web 2.0 refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  97. 97. web marketing I. yesterday and today video pictures blog workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  98. 98. web marketing I. yesterday and today video user generated contents pictures blog workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  99. 99. web marketing I. yesterday and today video user generated contents Its use for a wide range of applications pictures including problem processing, news, gossip and research reflects the expansion of media production through new blog technologies that are accessible and affordable to the general public. workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  100. 100. web marketing I. yesterday and today friends interests jobs & opportunities blogging workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  101. 101. web marketing I. yesterday and today friends social net working interests jobs & opportunities blogging workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  102. 102. web marketing I. yesterday and today friends social net working ... a social structure made of nodes (which are generally individuals or interests organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, jobs & opportunities kinship, dislike, conflict or trade.. blogging workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  103. 103. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  104. 104. web marketing I. yesterday and today UCG Revolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  105. 105. web marketing I. yesterday and today UCG Revolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  106. 106. web marketing I. yesterday and today UCG Revolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  107. 107. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  108. 108. web marketing I. yesterday and today UCG Revolution workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  109. 109. web marketing I. yesterday and today workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  110. 110. web marketing I. yesterday and today my world ! workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  111. 111. web marketing I. yesterday and today 1983 to 2006 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  112. 112. web marketing I. yesterday and today 1983 to 2006 workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
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