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report 2010
report 2010




                                                                                      highlights
                                                                                         results
                                                                                  best practices
                                                                                  communication




Headquarter, Design Week Opening - Tuesday 13th April
2.000 people - contents: GQ PARTY, exhibition vernissage, Fabio Novembre’s show
AI Artigianato Industriale            per quale Milano



                                                             report 2010

                                                                  highlights
                                                                     results
                                                              best practices
                                                             communication




contemporary future

il nuovo rinascimento italiano   Headquarter,
                                 conferences
                                                  passions
                                 rock the islam
per quale Milano
gonzales


                                                                                  report 2010

                                                                 jon hopkins           highlights
                                                                                          results
                                                                                   best practices
                     pantha du prince                                             communication




                                        mouse on mars
                                   Headquarter,
                                   conferences
                                              le luci della centrale elettrica




                                                                      bonaparte
           Atom TM
kilohertz body music room                     report 2010




                                                                  highlights
                                                                     results
                                                              best practices
                                                             communication


                Headquarter, Exhibitions
music by obey

                                 metamorfosi




                                               venice 2132
report 2010




                                                                                     highlights
                                                                                        results
                                                                                 best practices
Headquarter, A Fringe Day Out - Sunday 18th April                               communication
3.000 people - contents: vintage market, 3 live music rooms, 3 conferences, 1
open lunch
report 2010




                                                                                                                                         highlights
                                                                                                                                            results
                                                   City Network, Magazzini Generali - The Chemical Brothers - Thursday 15th April
                                                                                                                                     best practices
                                                                                                                                    communication




City Network, Magazzini Generali - Stacey Pullen                                    City Network, Magazzini Generali - Loco Dice
Wednesday 14th April                                                                                          Friday 16th April
report 2010




                                                      highlights
                                                         results
                                               best practices
City Network, Tunnel - Classic   City Network, Tunnel - Rebel Motel
Saturday 17th April                               Friday 16th April
report 2010
                                                                                     highlights
                                                                                        results
plastic                                              mono                        best practices
City Network, 14 to 17 April, various locations and events                      communication




toilet                                               atomic            rocket




item                                                          la casa 139
report 2010



                       Audience                                              Audience
                                                           4,000
                                                                                                               highlights
15,000
                                                                                                                   results
                                                                                                        best practices
12,500
                                                           3,200
                                                                                                      communication

10,000
                                                           2,400


 7,500

                                                           1,600

 5,000


                                                            800
 2,500

                                            city network
                                                                                                  hedquarter day by day
                                            headquarter       0
    0
         2006   2007     2008 2009   2010                          13   14   15    16   17   18
                        edition                                               edition
report 2010




                                                                                                                                                                                                            highlights
DS3 at Magazzini Generali and at Elita Headquarter
placement                                                                                                                                                                                                     results
                                                                                                                       best practices




                                                                                                                                                                                                            partner




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report 2010




                highlights
                   results
            best practices

Campaign
           communication
seeding




                partner
report 2010




                                                                                             highlights
                                                        the Design Week Opening Party
                                                        special event                           results
                                                                                         best practices
my next attitude                                                                        communication
magazine content




                                                                                              partner

     IL SALONE DEL MOBILE PORTA OGNI ANNO A MILANO
         LA MASSIMA CONCENTRAZIONE DI ENERGIA E
  INNOVAZIONE. QUESTO MESE GQ HA COLTO L’OCCASIONE
  PER RACCONTARE ATTRAVERSO ALCUNI DEI VOLTI NUOVI
  DELLA CREATIVITÀ ITALIANA (DAL DISEGNO INDUSTRIALE
    ALLA MUSICA, DAL VIDEOMAKING ALL’IMPRENDITORIA)
  QUALI SARANNO LE IDEE-GUIDA DEL PROSSIMO FUTURO.
      ENTRANDO POI NEL LABORATORIO DI PAOLO ULIAN,
   L’ULTIMO TALENTO DEL DESIGN ITALIANO, E COMPILANDO
    INFINE UNA GUIDA DI STILE DELLA CITTÀ ATTRAVERSO
              I GUSTI DI SETTE MILANESI DOC.
report 2010


Il nuovo rinascimento italiano
placement, conference, concert, dj set, adv

                                                   highlights
                                                      results
                                               best practices
                                              communication




                                                   partner
Creatività in tavola, Design Fiction, Italian Laptop Orchestra, A Fringe Day Out
workshops, performance, exhibition

                                                                                    report 2010




                                                                                        highlights
                                                                                           results
                                                                                    best practices
                                                                                   communication




                                                                                         partner
report 2010




                           highlights
                              results
                       best practices
                      communication



Emura Experience
installation, event




                           partner
report 2010




                          highlights
                             results
                      best practices
Foosball & t-shirt   communication
placement, event




                          partner
report 2010




                                           highlights
                                              results
                                       best practices
                                      communication




111 Navy Chair
installation and conferences chairs
                                            partner
report 2010




                     highlights
                        results
                 best practices
                communication

Dressing room
placement




                     partner
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report 2010


                                                                                           next attitude / don’t be shy


                                                                                                                                               highlights
                                                                                                                                                  results
                                                                                                                                           best practices
                                                                                                                                           communication



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poster                                                                                                             guide
thanks to



            report 2010

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Elita2010report

  • 2. report 2010 highlights results best practices communication Headquarter, Design Week Opening - Tuesday 13th April 2.000 people - contents: GQ PARTY, exhibition vernissage, Fabio Novembre’s show
  • 3. AI Artigianato Industriale per quale Milano report 2010 highlights results best practices communication contemporary future il nuovo rinascimento italiano Headquarter, conferences passions rock the islam
  • 4. per quale Milano gonzales report 2010 jon hopkins highlights results best practices pantha du prince communication mouse on mars Headquarter, conferences le luci della centrale elettrica bonaparte Atom TM
  • 5. kilohertz body music room report 2010 highlights results best practices communication Headquarter, Exhibitions music by obey metamorfosi venice 2132
  • 6. report 2010 highlights results best practices Headquarter, A Fringe Day Out - Sunday 18th April communication 3.000 people - contents: vintage market, 3 live music rooms, 3 conferences, 1 open lunch
  • 7. report 2010 highlights results City Network, Magazzini Generali - The Chemical Brothers - Thursday 15th April best practices communication City Network, Magazzini Generali - Stacey Pullen City Network, Magazzini Generali - Loco Dice Wednesday 14th April Friday 16th April
  • 8. report 2010 highlights results best practices City Network, Tunnel - Classic City Network, Tunnel - Rebel Motel Saturday 17th April Friday 16th April
  • 9. report 2010 highlights results plastic mono best practices City Network, 14 to 17 April, various locations and events communication toilet atomic rocket item la casa 139
  • 10. report 2010 Audience Audience 4,000 highlights 15,000 results best practices 12,500 3,200 communication 10,000 2,400 7,500 1,600 5,000 800 2,500 city network hedquarter day by day headquarter 0 0 2006 2007 2008 2009 2010 13 14 15 16 17 18 edition edition
  • 11. report 2010 highlights DS3 at Magazzini Generali and at Elita Headquarter placement results best practices partner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
  • 12. report 2010 highlights results best practices Campaign communication seeding partner
  • 13. report 2010 highlights the Design Week Opening Party special event results best practices my next attitude communication magazine content partner IL SALONE DEL MOBILE PORTA OGNI ANNO A MILANO LA MASSIMA CONCENTRAZIONE DI ENERGIA E INNOVAZIONE. QUESTO MESE GQ HA COLTO L’OCCASIONE PER RACCONTARE ATTRAVERSO ALCUNI DEI VOLTI NUOVI DELLA CREATIVITÀ ITALIANA (DAL DISEGNO INDUSTRIALE ALLA MUSICA, DAL VIDEOMAKING ALL’IMPRENDITORIA) QUALI SARANNO LE IDEE-GUIDA DEL PROSSIMO FUTURO. ENTRANDO POI NEL LABORATORIO DI PAOLO ULIAN, L’ULTIMO TALENTO DEL DESIGN ITALIANO, E COMPILANDO INFINE UNA GUIDA DI STILE DELLA CITTÀ ATTRAVERSO I GUSTI DI SETTE MILANESI DOC.
  • 14. report 2010 Il nuovo rinascimento italiano placement, conference, concert, dj set, adv highlights results best practices communication partner
  • 15. Creatività in tavola, Design Fiction, Italian Laptop Orchestra, A Fringe Day Out workshops, performance, exhibition report 2010 highlights results best practices communication partner
  • 16. report 2010 highlights results best practices communication Emura Experience installation, event partner
  • 17. report 2010 highlights results best practices Foosball & t-shirt communication placement, event partner
  • 18. report 2010 highlights results best practices communication 111 Navy Chair installation and conferences chairs partner
  • 19. report 2010 highlights results best practices communication Dressing room placement partner
  • 20. ( & ) % 1 / 2 $ 3 . 4 / ( + $ 5 0 & " 0 0 " & ) # . ( ( . & ) $ 6 $ % 1 - $ 7) ' # ) $ 8) # . + 0 . report 2010 0,>"%1""5"7/,%X%+##I%E#3P13/ !235+%STOSU(VWSW !"#$%&'%(%!)*+,-%.,,/+,%(%.#01213",%(%.#)4#05%6#70/)-)",$%(%.-,"#0, 8*12,+5,3%9#7%(%83-)"1+%!0"+,3)%(%:13)*10%;,)3105%<',"3#%!3,1=%(%:,510%(%:5>#0 935?#+#7)%(%93#)"%(%@#0A1+,)%(%B"1+510%C12"#2%D34*,)"31%E,1"(%!+,))5#%.,3"1++#" highlights ;5$$-%F/G13%;#0%H#2I50)%(%C,%C745%/,++1%8,0"31+,%F+,""3541%(%C#4#%:54, results '13"50%.7""354*%(%',$#3-J%(%K#%6,/74"5#0%(%L10"*1%/7%L3504,%(%M1/5#%N#0/,3+10/ M#/5#0%(%64)5OJ%(%6,0)1"5#01+%(%6"14,-%L7++,0%(%&1+I%K#3$1+%(%&5$,)%K,P%Q5I50G &*,%8*,$541+%.3#"*,3)%(%&#$R#-%(%N*#%'1/,%N*# !"##$%&'(&)*$'+$,,,-.#/0)*/#)+'-'&( best practices 2'**"+/2)0/'+$%)&0+.& *)/+$%)&0+.& *)/+$2'+0.+0$%)&0+.& postcards communication video magazines teaser campaign
  • 21. report 2010 next attitude / don’t be shy highlights results best practices communication leaflet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program +,$()$(%&"'($)' #$.(#(-(#,$"/%&"'($)' !"#$%&"'($)' campaign poster guide
  • 22. thanks to report 2010

Editor's Notes