Cisco and Rockwell Automation Sales Briefing St Louis Session July 8, 2008 Beth Parkinson Strategic Alliances © 2008 Cisco...
Cisco and Rockwell Automation,  working together Common Technology View & Thought Leadership Collaborating on Reference Ar...
Voice of Customer Feedback <ul><li>Jointly held 5 Customer Innovation Councils </li></ul><ul><li>4 Countries, 95 Participa...
Global Thought Leadership/Marketing Feb: Education Series II – “What  Every IT Professional Should Know About Plant Floor ...
Strategic Partnership:  Cisco and Rockwell Automation Market leader in  internetworking Market leader in  industrial autom...
Stratix 8000
Launch Update – Stratix 8000 <ul><li>Open for orders! Shipping August </li></ul><ul><li>RA Training Programs began Feb 200...
Providing the Customer with Choice <ul><li>These are not competing solutions </li></ul><ul><li>Cisco manufactures both  </...
Full Integration With Rockwell Management Applications Help Alarms Config. Status Trending Major differentiator between IE...
Strategic Imperatives – Moving Forward Continue to develop solutions relevant for manufacturing Develop and execute a robu...
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Cisco Rockwell Briefing

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Cisco and Rockwell continue the collaboration effort. Rockwell Automation Fair 2011 the relationship continues to build

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  • Cisco &amp; Rockwell Automation have been working together for several years, and most recently announced they are delivering value in 4 areas… Common technology view: Support use of open, unmodified standards, with intelligent networking features in automation networks. We do this through developing our respective products and systems using standard technologies and participating in organizations such as the ODVA and ISA to drive open standards Collaborating on reference architectures: Detailed design and implementation guidance and best practices for a converged network architecture . We are working together on the Ethernet to the Factory architecture. People and process optimization: Develop process and design guidelines, facilitate training and dialogue with IT and Manufacturing. Working off the same architectural models is a big step, but further communication, training, and dialogue is needed to drive convergence of network requirements and an improved relationship between IT and MFG. We will be working together on educational seminars, events, white papers, and other activities to help facilitate increased understanding. Joint product Collaboration: a new line of modular, industrial switches featuring the best of RA &amp; Cisco – designed to make both IT and Controls professionals confident &amp; successful.
  • This new line of industrial modular switches was designed with the best of RA and the best of Cisco inside, designed to make both IT and Manufacturing / Controls people confident &amp; successful. IT can manage these switches in the same way as all other Cisco switches, with the same Operating System, feature set and user interface Controls can work with these switches as part of the automation system, with premier integration into Rockwell Automation’s Integrated Architecture and a host of plant-floor friendly features Global and Smartport refer to macros – grouping of command line interface (CLI) commands to simplify setup for non IT personnel
  • Cisco &amp; Rockwell Automation have been working together for several years, and most recently announced they are delivering value in 4 areas… Common technology view: Support use of open, unmodified standards, with intelligent networking features in automation networks. We do this through developing our respective products and systems using standard technologies and participating in organizations such as the ODVA and ISA to drive open standards Collaborating on reference architectures: Detailed design and implementation guidance and best practices for a converged network architecture . We are working together on the Ethernet to the Factory architecture. People and process optimization: Develop process and design guidelines, facilitate training and dialogue with IT and Manufacturing. Working off the same architectural models is a big step, but further communication, training, and dialogue is needed to drive convergence of network requirements and an improved relationship between IT and MFG. We will be working together on educational seminars, events, white papers, and other activities to help facilitate increased understanding. Joint product Collaboration: a new line of modular, industrial switches featuring the best of RA &amp; Cisco – designed to make both IT and Controls professionals confident &amp; successful. How and when to
  • Cisco Rockwell Briefing

    1. 1. Cisco and Rockwell Automation Sales Briefing St Louis Session July 8, 2008 Beth Parkinson Strategic Alliances © 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.
    2. 2. Cisco and Rockwell Automation, working together Common Technology View & Thought Leadership Collaborating on Reference Architectures People and Process Optimization Joint Product Collaboration Technology Roadmap Network Services Collaboration – Reselling Sales Engagement: Major Accounts, Theatre/Geo-based 2+ years of active work Expanding Solutions: Wireless, Security New initiatives
    3. 3. Voice of Customer Feedback <ul><li>Jointly held 5 Customer Innovation Councils </li></ul><ul><li>4 Countries, 95 Participants </li></ul><ul><li>IT and Control Representatives </li></ul><ul><li>Very Interactive – Cisco/RA 75% Listening </li></ul><ul><li>150 Viewers on the 1 st </li></ul><ul><li>2 nd & 3 rd Webex: </li></ul><ul><li>1264 Registrants </li></ul><ul><li>608 Viewers </li></ul><ul><li>~ 40 Countries Registered </li></ul>“ Cisco & Rockwell are uniquely positioned to create Reference Architectures” -- Kimberly-Clark “ Rockwell Automation and Cisco are great companies with great ideas.” -- General Mills “ Personally, I admire Cisco and RA for coming together on this, at this time. We are an RA and Cisco house already, and need and want to bring these together.” -- Owens Corning “ The convergence is a journey, especially on the organizational and cultural side…not an end point.” -- Kraft Jointly held 3 Webex seminars; statistics collected on 2 of the 3 presentation 4.2 out of 5 presenters 4.53 out of 5
    4. 4. Global Thought Leadership/Marketing Feb: Education Series II – “What Every IT Professional Should Know About Plant Floor Networking” April: Education Series III – “ What Every Plant Floor Controls Engineer Needs to Know About Working with IT” Coming up . . . Aug-Oct: RS TechEd’s in Asia / Pacific – Cisco Sponsor Sept: CIC in NA Nov: Automation Fair , Manufacturing Perspectives May: Opening of Cisco’s Shanghai Briefing Center Cisco Networkers in Brazil—RA Gold Sponsor June: RS Tech Ed, Manufacturing 2.0 April: RAMBO, Cisco Partner Summit Education Series III – “ What Every Plant Floor Controls Engineer Needs to Know About Working with IT”, Switch Update WebEx to CIC Members, Rockwell’s 20 th Anniversary in China March: IAU / Reference Architectures 101 RA Cisco Alliance Media Pickup Jan: Education Series Media Tour Dec: Customer Innovation Council Korea & CIC China Nov: Automation Fair, Manufacturing Perspectives Oct : European Manufacturing Strategies Summit
    5. 5. Strategic Partnership: Cisco and Rockwell Automation Market leader in internetworking Market leader in industrial automation Stratix 8000 Switch Cisco “Ethernet-to-the-Factory” & Rockwell “Integrated Architecture” Co-developed design guides Cisco/Rockwell co-branded version of the IE 3000 Customer education series
    6. 6. Stratix 8000
    7. 7. Launch Update – Stratix 8000 <ul><li>Open for orders! Shipping August </li></ul><ul><li>RA Training Programs began Feb 2007: </li></ul><ul><ul><li>Integrated Architecture University </li></ul></ul><ul><ul><li>RS Tech Ed </li></ul></ul><ul><ul><li>Formal Training In-process for: </li></ul></ul><ul><ul><ul><li>Technical Support Services </li></ul></ul></ul><ul><ul><ul><li>Sales Engineers > 650 globally </li></ul></ul></ul><ul><ul><ul><li>Technical Sales > 130 globally </li></ul></ul></ul><ul><ul><ul><li>Specialized Technical Consultants </li></ul></ul></ul>+ Best of Cisco Best of Rockwell Best for the Plant Floor Environment =
    8. 8. Providing the Customer with Choice <ul><li>These are not competing solutions </li></ul><ul><li>Cisco manufactures both </li></ul><ul><li>The hardware is identical in both products </li></ul><ul><li>Both products run IOS based on a Catalyst 2960 base image </li></ul>Cisco IE 3000 Rockwell Stratix 8000 Key Points: <ul><li>Stratix 8000 has additional features so it can fully integrate with the Rockwell factory floor applications </li></ul><ul><ul><li>This is a game changer for industrial automation </li></ul></ul><ul><li>Rockwell Automation distributors will exclusively stock the Stratix 8000 </li></ul><ul><li>Control engineers can now purchase a solution from their trusted Rockwell distributor that is the best of Rockwell and the best of Cisco </li></ul>Key Differences: When IT is buying, deploying and responsible for the IE networking devices When OPERATIONS is buying, deploying and responsible for the IE networking devices
    9. 9. Full Integration With Rockwell Management Applications Help Alarms Config. Status Trending Major differentiator between IE 3000 & Stratix 8000
    10. 10. Strategic Imperatives – Moving Forward Continue to develop solutions relevant for manufacturing Develop and execute a robust process for commercial collaboration <ul><li>Execution on sales activities key to revenue on a Global basis </li></ul><ul><li>Reference Architecture is a key differentiator </li></ul><ul><li>More solutions requiring new products and services will be identified </li></ul><ul><li>Technology Roadmap activity to expand market adoption </li></ul>Continued value-add marketplace Education & Thought Leadership <ul><li>Drive differentiation through customer focused programs </li></ul>

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