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Dinica Quesada, OEA Communications Specialist, quesadad@ohea.org
2nd
most visited
site in the
country behind
Google
11th
3rd
56th 15th
Building Community Support
 Increase awareness of specific OEA initiatives
 Build / Reinforce OEA’s reputation as proact...
TWITTER
 Connect with like-minded organizations
 Connect with the media
 Provide real-time updates
BLOGS
 Publicize yo...
YOUTUBE
 Host videos
 Create content for website and Facebook
 Follow others
PINTEREST
 Drive traffic to your website ...
FACEBOOK
 Increase feedback and discussion
 Drive traffic to your website and blog
 Spread information
 Attract event ...
To reach the most
people you have to
play into Facebook’s
newsfeed algorithm,
and you can do that
two ways:
 Post rich co...
 Get people to
engage with your
content. The
more often people
interact with your
page, the more
often Facebook
will show...
 Make a graphic out of
information instead of just
typing it in the status
update. Simply overlay the
info in big, bold t...
 Create memes — you
can do it quickly on
www.quickmeme.com
 Publish infographics. Publish a
chart or graph with data your
members would care about
 Publicize events and programs
 Share videos
 Share tools & tips
 Use petitions and other easy calls to action.
 Mess...
 Posts published on Saturdays and Sundays get more likes than
those posted during the week.
 Content posted later in the...
From Education Minnesota, Adapted from U.S. Air Force
 How to Get More Likes, Comments and Shares on Facebook:
http://danzarrella.com/infographic-how-to-get-more-likes-comment...
Social Media for Educaion Associations
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Social Media for Educaion Associations

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  • It creates engaging 2-way communications with members, in way they can choose to use, at a time that is convenient for them.By communicating publicly on issues you care about, you can promote those issues to your community
  • A websiteMembers HOME emailsA Facebook Page
  • Transcript of "Social Media for Educaion Associations"

    1. 1. Dinica Quesada, OEA Communications Specialist, quesadad@ohea.org
    2. 2. 2nd most visited site in the country behind Google 11th 3rd 56th 15th
    3. 3. Building Community Support  Increase awareness of specific OEA initiatives  Build / Reinforce OEA’s reputation as proactively working to improve schools and advocating for the right of every child to a high quality public education  Build / Reinforce public perception of OEA as the preeminent source on education policy and issues  Enhance understanding of the union’s activities and services Mobilization & Organizing  Gain volunteers and activists  Move activists to take action
    4. 4. TWITTER  Connect with like-minded organizations  Connect with the media  Provide real-time updates BLOGS  Publicize your expertise  Advance your issues or educate people  Tell stories about your day-to-day work  Promote your website
    5. 5. YOUTUBE  Host videos  Create content for website and Facebook  Follow others PINTEREST  Drive traffic to your website and blog  Become the go-to-source for information  Crowd-source for content
    6. 6. FACEBOOK  Increase feedback and discussion  Drive traffic to your website and blog  Spread information  Attract event attendees  Get people to take action  Attract donations  Build a community – increase members’ connection to your association
    7. 7. To reach the most people you have to play into Facebook’s newsfeed algorithm, and you can do that two ways:  Post rich content like photos, videos, and links.
    8. 8.  Get people to engage with your content. The more often people interact with your page, the more often Facebook will show your content to them.
    9. 9.  Make a graphic out of information instead of just typing it in the status update. Simply overlay the info in big, bold text over a relevant image or a plain colored background.  Find cartoons about education  Take behind-the-scenes pictures of your members and events Try www.pixlr.com or Picasa. It bears repeating: Post tons of images!
    10. 10.  Create memes — you can do it quickly on www.quickmeme.com
    11. 11.  Publish infographics. Publish a chart or graph with data your members would care about
    12. 12.  Publicize events and programs  Share videos  Share tools & tips  Use petitions and other easy calls to action.  Message discipline! Make sure all posts, even the fun ones, further your association’s overall message.  Make posts very short. If your info is long/complicated, link to more information. (Note: Keep your website current — website and social media go hand in hand)  Be positive.  Be informal and use organizing language. Posts with self- referential words like ―I‖ and ―we‖ tend to get more likes.
    13. 13.  Posts published on Saturdays and Sundays get more likes than those posted during the week.  Content posted later in the day get more likes and shares — likes peak around 8PM EST, while shares peak around 6PM EST.  Deliberate pacing gets more attention.  Facebook pages versus groups: no data with groups/no privacy with pages
    14. 14. From Education Minnesota, Adapted from U.S. Air Force
    15. 15.  How to Get More Likes, Comments and Shares on Facebook: http://danzarrella.com/infographic-how-to-get-more-likes-comments-and- shares-on-facebook.html#  Facebook for Nonprofits: Your Questions Answered [Speakeasy #18]: http://blogs.constantcontact.com/product-blogs/social-media- marketing/facebook-nonprofits-podcast/  VIDEO: 5.5 Best Practices for Unions using Facebook: http://youtu.be/EQqGjJVV6-A  Your burning questions (& our answers) on Facebook metrics and strategy!: http://labs.mrss.com/your-burning-questions-our-answers-on-facebook- metrics-and-strategy/  Social Media Tips on Pinterest: http://pinterest.com/dinicaq/social-media-tips/
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