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Pawned. Gamification and Its Discontents

by User Experience Designer & Researcher at Hans Bredow Institute for Media Research on Sep 28, 2010

  • 160,640 views

My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.

My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.

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  • dkuropatwa Darren Kuropatwa, Educator at ∞ß Great presentation. Very insightful ideas about how game mechanics can and cannot add value to non-game environments. 2 years ago
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  • bannink Chris Bannink, Principal Management Consultant @ at Logica brilliant! even after a year still relevant! 2 years ago
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  • KeithWHy Keith Hutchings I agree with 90 percent of these slides but I should point out that the reference to behaviorism is flawed, not behavioral science (see: Las Vegas). Calling something a 'reward' does not make if reinforcing: the correct behavioral term for anything that increases the probability of a behavior. Reinforcers (or rewards, if you like) are defined by their consequences rather than an a priori naming- this is the mistake, correctly pointed out by Sebastian, that is frequently made by advocates of gamification. 2 years ago
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  • JeffUmbro Jeff Umbro, Digital Marketing Manager at Goldberg McDuffie Communications How many of you have used the OkCupid App to try and find love, lust, or friendship? I bet you don't know how much the App was influenced by gaming dynamics. Find out here! http://bit.ly/knUSmp 2 years ago
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  • jonteedvardson jonteedvardson Svinbra! 2 years ago
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  • virtualassistantinc Virtual Assistant Inc. at Virtual Assistant Inc. Thank you for sharing your insights. Nice presentation and very informative. 2 years ago
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  • vanderwal Thomas Vander Wal, Senior Strategist at Design for Context I have gone through this presentation a few times now and have downloaded it. I find it a great breath of fresh air that has been missing in the buzz around game elements in non-game environments. Having worked with game developers and designers on non-gaming projects the completely different view than the rest of the project team was incredibly helpful. But, sadly very little of what I picked up 8 to 15 years back hasn't really matched what I have been hearing in the hype cycle until this presentation.

    Deep thanks for sharing this!
    2 years ago
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  • fspereira Felipe Santos at Felipe Santos A very nice critic to all of those gamified apps online today. 2 years ago
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  • NicholasK71 Nicholas Kontopoulos, Senior Global Marketing Director at SAP Thanks for sharing your excellent insights on this highly topical subject. Also, 2 Massive thumbs up for a beautifully crafted presentation. 3 years ago
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  • zapreneur Zapreneur Media at Zapreneur Media I learned a lot in this presentation. Would never of thought about gaming as a metaphor to guide the development of anything, before this. This presentation has given me something to think about. Thanks 3 years ago
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