View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
What does that mean for a high-touchbrand like Four Seasons? Innovation: New Platforms in 2012 10
Our Brand promise. Locally relevant Differentiating Customised and culturally and and personal authentic memorable ….It’s also our brand engagement promise
Four Seasons as Storyteller. Manage Leverage content in one more UGC place Meet them where they already are Link engaging experiences Have a POV both on and offline
Content Strategy. Develop and disseminate branded content across all consumer channels and Hotel platforms Create brand “voice” and personality Corporate Adapt and create content to be locally relevant, authentic andHotel Hotel compelling Convey personality of hotel