Your SlideShare is downloading. ×
Crystallight final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Crystallight final

196
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
196
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Crystal Light by Kraft Foods
  • 2. The Plan Strengths • Low in calories • Great tasting • Eco-friendly • portable Goals • To create campaigns to increase sales • Increase social media usage
  • 3. Social Media Campaign Proposal • Create a diet called “Show me the Light” • Use online website to house the campaign • OBJECTIVE: Gain Brand Loyalty
  • 4. Show me the Light • New diet sponsored by Crystal Light • Dieters can track progress online • Must substitute other beverages for crystal Light products • Given three free months worth of Crystal Light Products. • Biggest Losers will win a prize of a two year gym membership along with a free Ipod
  • 5. Social Media Tools • Facebook • Twitter • Adwords
  • 6. Blogs, Blogs, Blogs On the Blog… • Ask questions • Success stories • Tips for dieting • How Crystal Light has worked for you!
  • 7. Show me the PARTY • Who: Crystal Light • What: Show me the Light • Where: NYC • Why: To Promote Crystal Light’s brand new Campaign • When: Summer 2011
  • 8. Show me the Light Budget Social Media Advertising Free Product Prizes Advertisments on Blog Launch Party