UMS is a upstart company with proprietary technology to bring scientific solutions to the marketing field. Established in 2008 by an international staff from varied back grounds. Company Introduction
UMS has recognized a deficit in the current strategies of marketing firms. Long lead times have hampered the ability to quickly drive products to the marketplace. UMS uses a proprietary software package to quickly pass the brainstorming stage and cost a marketing plan UMS also will have the ability to market this software to competitors increasing the value and return. Analysis
In industry analysis we will be dealing with what kind of industry we are in. Basically, our customers, suppliers and competitors. We are web based organization through which we operate. The already established companies which provide traditional services and has occupied some market share are our competitors with whom we will be competing. Our customers will be our suppliers for information based on which marketing plans will be built. Industry Analysis
Contd… Our customers will be company of any kind whether it be manufacturing or the service providing for whom we will provide complete marketing solutions .
This concept involves NO capital expenditure. The only financing needed is the start up cash to pay salaries, market the concept and lease equipment. No storefront Secondary income source for founders until profitable Lease server space & Computer ROI < 6 months RR is 25% Two phase plan to maximize return Feasibility Analysis
Seed money’s from founders Multiple small investors Profitable in 6 months Investments in the form of short term high interest loans Financial Plan
Business environment refers to the broad set of forces coming or operating from the outside which can affect its competitive performance. We have no substitute for the product we offer which creates a great opportunity to us. We have come up with the new technology and completely different way of marketing which we believe will bring a paradigm shift to marketing. Business Environment
Contd… We have met all the legal, political and social requirements. We believe the government and public attitudes to our product is positive as we have fulfilled all those specifications and is a matter of pride, providing our business concept with great encouragement. We will be systematically examining the internal activities and environment in order to facilitate the business procedure and outcomes.
We plan to compete against traditional marketing firms until the software package is fully developed and established. There are currently XXXX marketing companies operating in the international market place. The average lead time from initial request to proposal is XXXX months. Market Understanding
Advertising through major newspapers and trade magazines. Company based on web interaction, Customers are the companies/ entrepreneurs who desire more efficient technology to better serve a marketing plan Marketing Plan
Competition- Advertise our design better the competition through the adds in newspapers and magazines Strengths- Software which speeds any marketing plan developed. A new product concept not before known to the market place. Weaknesses- Not established in the market, A new product so not well trusted in the market at this time. Marketing Plan Con’t
Opportunities- Bring a new technology to the market place and help companies develop faster while remaining efficient. Threats- Marketing companies with experience in the market place. Customer loyalty Market Segmentation Marketing Plan Con’t
Group interested in an example? Sample Model
Feasibility Analysis Operational feasibility
Our services will be distributed to the customers via interactive web based questionnaires. The questionnaire will feed into our proprietary software where the brainstorming function will deliver multiple marketing solutions which will then be presented by a marketing representative.
Our multinational organization have regions of responsibilities around the world.
Prototype software has been developed
Database technology already accepted in the industry to target customers.
Feasibility Analysis Financial feasibility
This concept involves NO capital expenditure. The only financing needed is the start up cash to pay salaries, market the concept and lease equipment.
Secondary income source for founders until profitable
Lease server space & Computer
ROI < 6 months RR is 25%
Two phase plan to maximize return
Feasibility AnalysisExpenditures by Year and Type
Competitors who have captured the major market shares can be a threat to us creating the chances of loss. Moreover, the new business still has a long way to go to prove itself. A complete new product concept on its kind and type is a big strength to us bringing us greater chances to win on the competition. Win Loss Analysis
Breakeven Analysis The breakeven point is the dollars of revenue or units of sales that will be necessary to cover both the fixed and variable expenses. TR = VC + FC Where, TR = Total Revenue, VC = Variable Costs, and FC = Fixed Costs.
Benefit Analysis Tangible Benefits
Fewer processing errors
Decreased response time
Elimination of job steps
Reduced credit losses
Improved customer goodwill
Improved employee morale
Better service to community
Small personal investment will result in tremendous returns Our product is significantly different by offering breakthrough improvements in marketing plan delivery times Two stage plan for growth ensures long term profitable growth for your investment. Conclusion