Search Engine Optimization, Organic & Paid Search


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Search Engine Optimization presentation by Softlets. We are discussing seo, organic search, paid search and social media marketing. If you know more about the details, please drop at or


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Search Engine Optimization, Organic & Paid Search

  1. 1. Introduction ToSearch Engine Optimization
  2. 2. CONTENTS Define Search Engine Search Engine Optimization On Page Optimization Off Page Optimization Organic Search Paid Search SEO Recall Why SEO? Who are all using SEO Social Shares Connect
  3. 3.  A Search Engine is a software system that is designed tosearch for information on the WWW A Search Engine is really a general class of programs, however,the term is often used to specifically describe systems likeGoogle, Bing and Yahoo! Search that enable users to searchfor documents on the World Wide Web.
  4. 4.  SEO is a short form of Search Engine Optimization SEO means to improve your visibility of a web page orwebsite or to increase your business via Search Engine’s It splits up into two types On Page Optimization & Off PageOptimization Two major searches available in Search Engine’s like Organic &Paid
  5. 5. On Page Optimization On Page Optimization refers to using specific terms in a webpage toachieve higher Search Engine Rankings. The terms could be updatedon the visible parts of the page (what the viewer normally sees) or inthe code that creates the page (what the viewer does not see). AllOptimization is completed directly in the HTML file or page or “onpage”.
  6. 6. On Page Optimization Techniques Title Tag Optimization ( 65 to 70 Chars ) Meta Description ( 150 to 160 Chars ) Meta Keywords ( 200 to 250 Chars ) Robots.txt Sitemap.xml Creation <h2>,<h3>, <h4>, <h5>, <h6> <img alt=”keyword” /> <b>, <strong>, <i>
  7. 7. Off Page Optimization Off Page Optimization refers to web site optimizationtechniques, implementations that help improve webpage searchengine ranking, and that are not implemented directly on thepages or HTML file. Because some websites abused on pageoptimization, off page optimization carries more weight.
  8. 8. Off Page Optimization Techniques Directory Submission Social Bookmarking Article Submission Press Release Submission Classified Submission Blog Posting Guest Posting Commenting
  9. 9. Organic Search Organic search results are listings on search engine resultspages that appear because of their relevance to the searchterms, as opposed to their being advertisements. Incontrast, non-organic search results may include pay per clickadvertising.
  10. 10. Paid Search Paid Search: In contrast, non-organic search results mayinclude pay per click advertising.
  11. 11. Peoples are thinking
  12. 12. • Brand Awareness• Targeted Traffic• Long Term Cost Benefit• Brand Credibility• CompetitorsReason
  13. 13. • 70% of clicks for a particular search on are organic• 70-80% of searchers are ignoring the paid ads• 75% of users never click past the first page of results• 18% of organic clicks go to the #1 position, 10% of organic clicks goto the #2 position, and 7% of organic clicks go to the #3 position.• 79% of search engine users say they always/frequently click onthe natural search resultsSo, Why Use SEO
  14. 14. How Important is being on the 1st page of results
  15. 15. • Basically If You’re ranked #1, you get 42% ofthe clicks• #1 gets 4 times more clicks than #2!!
  16. 16. Industry Using SEO Software Information Technology Ecommerce & Deals Healthcare Travel Pharmaceutical Real Estate Social Networking
  17. 17. Social Media is the new player Shares Likes Comments Followers RTs/Mentions Links
  18. 18. ConnectSOFTLETSNO: 7, 3rd Kamarajar StreetChinnachokikulam, Madurai – 625002IndiaCall: +(91)-(452)-