Loss of market in small medium enterprise. Lack of advertisements.High prices of document device
To understand the current scenario in thecorporate world.To make understand the system through whichthe cost can be cut down to its maximum.To create awareness regarding the XEROX Multi-Function Devices to various companies.To make them understand the advantages ofcentralized printing.
Sample size125 Research methodsamples Survey method Sampling method Simple random sampling
The percentage of brand multi-function devices used in market. Brands of MFD 4% 2% 4% 11% xerox hp samsung cannon 79% others
The percentage of brand Scanners used in market Brands of scanner 2% 17% xerox 12% hp cannon 69% others
The percentage of brand printers used in market Brands of printer 1% 11% xerox 8% hp 8% samsung cannon 72% others
The percentage of brand copier used in market Brands of coppier 2% 11% 18% xerox 4% hp samsung cannon others 65%
The percent of satisfaction level in market by existing document machine Satisfaction level 1%1% very satisfied 8% satisfied neither satisfied nor dissatisfied dissaisfied 90%
The percentage of factors affecting buying decisions in market Factors affecting buying decisions 24% quality price 76%
After sales services of Xerox is very bad. High cost of machines & copiers. Lack of proper promotions. Lack of R & D facilities Unable to cope up with current market situation.
• Reducing the prices of document machines.• Focus on after sale service.• Proper marketing strategies with promotions are needed.• Working of R&D department.• Push strategy should be adapted by Xerox.
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