Social media trends 2013


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More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.

Published in: Business, Technology

Social media trends 2013

  1. 1. AMPLIFYING SOURCED CONTENTEstablishing a process for curation and amplificationLISTENHP finds post about#makeitmatter onApt Astorian Tumblrusing social mediamonitoring tools.CREATE/PUBLISHHP runs#makeitmatterprogram on socialchannels.CURATEHP posts the pieceto its Facebook pageusing social mediapublication tools.PROMOTEPromote theFacebook post asPromoted Post orSponsored Storyusing socialadvertising suite.Can target to rightrail, newsfeed ormobile.TARGETAdd Apt Astorian toContact List ininfluencermanagement toolsand tag them as anadvocate. Compareagainst other datasources to de-duplicate.MEASURETrack conversionvalue from paid vs.earned vs. owned.