Gaga regularly speaks out onissues she feels strongly about.In doing so, she keeps herself inthe public eye.Picking a side helps you attractthe right people.It’s easy to be opinionated whenyou’re passionate.
Gaga has worked tirelessly onaccumulating over 5 millionTwitter followers and 14 millionFacebook fans.She drives loyalty by tweeting herfans directly (sometimes on anhourly basis) even before sheopened the Grammy Awards.
My little monster sweeties arealready camped outside todayshow! I love u! Will be sending upizza and water all day! And asuprise 2moro!X-@LadyGaga
Diﬀerentiate wisely.There are too many normalpeople doing normal things.Show, don’t tell.You are extraordinary so show it.
"I used to walk down the streetlike I was a f*cking star... I wantpeople to walk around delusionalabout how great they can be - andthen to ﬁght so hard for it everyday that the lie becomes thetruth."— Lady Gaga
Finance your eﬀorts throughmeaningful opportunities.Being starving is not fun.10 products are explicitlyadvertised in “Telephone”.Why not?If making a ridiculous amount ofcash is what you want to do, gofor it.
Gaga calls her fans Little Monstersand gives them a shared symbol.The oﬃcial Little Monster greetingis the outstretched "monster claw"hand.This allows fans to identify eachother and connect.Even Oprah knows the LittleMonster greeting.
You can’t please everybody,right?Gaga routinely takes it a stepfurther and pisses oﬀ the peoplethat she isn’t going to pleaseanyways, keeping her in the newsand reinforcing her message.Some people won’t like you.Trying to be a people-pleaser justmakes you boring and dry.
"Well, thats your opinion, isnt it?And Im not about to waste mytime trying to change it."— Lady Gaga
The Gaga brand is very calculated.Everything she does is on purpose.
"Some women choose to followmen, and some women choose tofollow their dreams. If yourewondering which way to go,remember that your career willnever wake up and tell you that itdoesnt love you anymore. "— Lady Gaga
Gaga and the PR and marketingexperts behind her did not inventthe wheel. They just took whatworks best today (like socialmedia) and used it to theiradvantage.Gaga is a reminder that it can payvery well to be fearless in howyou grow and engage with yourcustomers.
"All that ever holds somebodyback, I think, is fear. For a minute Ihad fear. [Then] I went into the[dressing] room and shot my fearin the face..."— Lady Gaga
It is not rocket science,it’s how marketing and PR works in 2010.
"And now, Im just tryingto change the world,one sequin at a time."-Lady gaga