Increasing Revenues through Online Videos
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Increasing Revenues through Online Videos

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This is what I presented at the Internet Show Asia held at Marina Bay Sands in Singapore on April 25, 2013.

This is what I presented at the Internet Show Asia held at Marina Bay Sands in Singapore on April 25, 2013.

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Increasing Revenues through Online Videos Increasing Revenues through Online Videos Presentation Transcript

  • Increasing Revenuesthrough Online VideosThe Internet Show AsiaApril 25, 2013DINDO G. MARZANABS-CBN Corporation
  • •Ads•Freemium•eCRM3 Revenue Opportunities
  • •Ads•Freemium•eCRM3 Revenue Opportunities
  • • Create fantastic videos• Sell ad placements easilyGet into video advertising!
  • Get into video advertising!
  • There’sno such thingas a free lunch!
  • Freemium describes a business modelwhere you give a core product awayfor free and sell premium products.FREE + PREMIUM = FREEMIUMEvernote DropboxSpotify
  • What is PREMIUM anyway?PREMIUM is a content that users consider compellingenough by their own standards, such that even wheninterrupted, engagement remains intact.Production QualityLoyal AudienceRich Data
  • http://iwantv.com.phTV ON DEMANDMOVIE ON DEMANDLINEAR TV!"#$%&!(#()*+!,)-.#-#!/(-01*0+!2)#,,)((-0+!2)0,0$-)$--0!-((34(,*!4)*(5.)*)+)*-.)6#*)75.)$)+)*-.)6$))2!-7#$2.05)+)*-.)65#$--0*),)!+)!-8%.)+!2)0,0$-)$-!(#,099),:0$0;<=>?@=A05$)2#$29!,)$()2,0$-)$-#$2(0/)>B6@#49),.#$$)9(8
  • • As of Feb-2013, iWanTV has 1.7M total registered users, of which 84% are free availers.• Unique subs with usage is at 622K (36% of 1.7M) vs. as of Dec-2012’s 383K (29% of 1.3M)-- a 62% increase in just 2 months!• Be Careful with My Heart, the most watched TV content, accounts for 35% of the total TV minutes.• 240K (17%) of the subs acquired from Jan 2012-Feb 2013 registered because of a specific content.66K out of the 240K is due to Be Careful with My Heart.• VOD ad revenues increased by more than 7000%, of which 15% can be attributed to pre-rolls oniWanTV online videos.Be Careful With My HeartJanuary 25, 2013173,984ViewsBe Careful With My HeartApril 22, 201361,237 Comments
  • POWERFUL CONTENTdrives registration and accessto iWanTV as characterizedby the following:• Increasing registration and subs with activity• Contribution of top content in viewing minutes• Most subs catch up the same day an episode was aired• Subs register due to a specific content• Subs watched in marathon
  • FREE AVAILERS!REGISTERED USERS!SUBSCRIBERS!Converting Leads to Subscribers through eCRMExperience becomes better and more premium videosare made available as user moves deeper in the conversion funnel.
  • Converting Leads to Subscribers through eCRM
  • Converting Leads to Subscribers through eCRM
  • Converting Leads to Subscribers through eCRM
  • Ultimately, we have tokeep in mind that...• If CONTENT is KING,then ENGAGEMENT is QUEEN!• SellingVIDEO AD PLACEMENTSis a QUICK WIN, especially if majorityof the customer base are free availers.• PREMIUMVIDEO could convertfree availers to subscribers, butPROGRESSIVE CUSTOMER PROFILINGshould lead the way.
  • Thank you!DINDO G. MARZANABS-CBN Corporationdindo_marzan@abs-cbn.com@dindomarzan