Increasing Revenuesthrough Online VideosThe Internet Show AsiaApril 25, 2013DINDO G. MARZANABS-CBN Corporation
•Ads•Freemium•eCRM3 Revenue Opportunities
•Ads•Freemium•eCRM3 Revenue Opportunities
• Create fantastic videos• Sell ad placements easilyGet into video advertising!
Get into video advertising!
There’sno such thingas a free lunch!
Freemium describes a business modelwhere you give a core product awayfor free and sell premium products.FREE + PREMIUM = F...
What is PREMIUM anyway?PREMIUM is a content that users consider compellingenough by their own standards, such that even wh...
http://iwantv.com.phTV ON DEMANDMOVIE ON DEMANDLINEAR TV!"#$%&!(#()*+!,)-.#-#!/(-01*0+!2)#,,)((-0+!2)0,0$-)$--0!-((34(,*!4...
• As of Feb-2013, iWanTV has 1.7M total registered users, of which 84% are free availers.• Unique subs with usage is at 62...
POWERFUL CONTENTdrives registration and accessto iWanTV as characterizedby the following:• Increasing registration and sub...
FREE AVAILERS!REGISTERED USERS!SUBSCRIBERS!Converting Leads to Subscribers through eCRMExperience becomes better and more ...
Converting Leads to Subscribers through eCRM
Converting Leads to Subscribers through eCRM
Converting Leads to Subscribers through eCRM
Ultimately, we have tokeep in mind that...• If CONTENT is KING,then ENGAGEMENT is QUEEN!• SellingVIDEO AD PLACEMENTSis a Q...
Thank you!DINDO G. MARZANABS-CBN Corporationdindo_marzan@abs-cbn.com@dindomarzan
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Increasing Revenues through Online Videos

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This is what I presented at the Internet Show Asia held at Marina Bay Sands in Singapore on April 25, 2013.

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Increasing Revenues through Online Videos

  1. 1. Increasing Revenuesthrough Online VideosThe Internet Show AsiaApril 25, 2013DINDO G. MARZANABS-CBN Corporation
  2. 2. •Ads•Freemium•eCRM3 Revenue Opportunities
  3. 3. •Ads•Freemium•eCRM3 Revenue Opportunities
  4. 4. • Create fantastic videos• Sell ad placements easilyGet into video advertising!
  5. 5. Get into video advertising!
  6. 6. There’sno such thingas a free lunch!
  7. 7. Freemium describes a business modelwhere you give a core product awayfor free and sell premium products.FREE + PREMIUM = FREEMIUMEvernote DropboxSpotify
  8. 8. What is PREMIUM anyway?PREMIUM is a content that users consider compellingenough by their own standards, such that even wheninterrupted, engagement remains intact.Production QualityLoyal AudienceRich Data
  9. 9. http://iwantv.com.phTV ON DEMANDMOVIE ON DEMANDLINEAR TV!"#$%&!(#()*+!,)-.#-#!/(-01*0+!2)#,,)((-0+!2)0,0$-)$--0!-((34(,*!4)*(5.)*)+)*-.)6#*)75.)$)+)*-.)6$))2!-7#$2.05)+)*-.)65#$--0*),)!+)!-8%.)+!2)0,0$-)$-!(#,099),:0$0;<=>?@=A05$)2#$29!,)$()2,0$-)$-#$2(0/)>B6@#49),.#$$)9(8
  10. 10. • As of Feb-2013, iWanTV has 1.7M total registered users, of which 84% are free availers.• Unique subs with usage is at 622K (36% of 1.7M) vs. as of Dec-2012’s 383K (29% of 1.3M)-- a 62% increase in just 2 months!• Be Careful with My Heart, the most watched TV content, accounts for 35% of the total TV minutes.• 240K (17%) of the subs acquired from Jan 2012-Feb 2013 registered because of a specific content.66K out of the 240K is due to Be Careful with My Heart.• VOD ad revenues increased by more than 7000%, of which 15% can be attributed to pre-rolls oniWanTV online videos.Be Careful With My HeartJanuary 25, 2013173,984ViewsBe Careful With My HeartApril 22, 201361,237 Comments
  11. 11. POWERFUL CONTENTdrives registration and accessto iWanTV as characterizedby the following:• Increasing registration and subs with activity• Contribution of top content in viewing minutes• Most subs catch up the same day an episode was aired• Subs register due to a specific content• Subs watched in marathon
  12. 12. FREE AVAILERS!REGISTERED USERS!SUBSCRIBERS!Converting Leads to Subscribers through eCRMExperience becomes better and more premium videosare made available as user moves deeper in the conversion funnel.
  13. 13. Converting Leads to Subscribers through eCRM
  14. 14. Converting Leads to Subscribers through eCRM
  15. 15. Converting Leads to Subscribers through eCRM
  16. 16. Ultimately, we have tokeep in mind that...• If CONTENT is KING,then ENGAGEMENT is QUEEN!• SellingVIDEO AD PLACEMENTSis a QUICK WIN, especially if majorityof the customer base are free availers.• PREMIUMVIDEO could convertfree availers to subscribers, butPROGRESSIVE CUSTOMER PROFILINGshould lead the way.
  17. 17. Thank you!DINDO G. MARZANABS-CBN Corporationdindo_marzan@abs-cbn.com@dindomarzan

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