Your SlideShare is downloading. ×
0
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Increasing Revenues through Online Videos
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Increasing Revenues through Online Videos

722

Published on

This is what I presented at the Internet Show Asia held at Marina Bay Sands in Singapore on April 25, 2013.

This is what I presented at the Internet Show Asia held at Marina Bay Sands in Singapore on April 25, 2013.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
722
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Increasing Revenuesthrough Online VideosThe Internet Show AsiaApril 25, 2013DINDO G. MARZANABS-CBN Corporation
  • 2. •Ads•Freemium•eCRM3 Revenue Opportunities
  • 3. •Ads•Freemium•eCRM3 Revenue Opportunities
  • 4. • Create fantastic videos• Sell ad placements easilyGet into video advertising!
  • 5. Get into video advertising!
  • 6. There’sno such thingas a free lunch!
  • 7. Freemium describes a business modelwhere you give a core product awayfor free and sell premium products.FREE + PREMIUM = FREEMIUMEvernote DropboxSpotify
  • 8. What is PREMIUM anyway?PREMIUM is a content that users consider compellingenough by their own standards, such that even wheninterrupted, engagement remains intact.Production QualityLoyal AudienceRich Data
  • 9. http://iwantv.com.phTV ON DEMANDMOVIE ON DEMANDLINEAR TV!"#$%&!(#()*+!,)-.#-#!/(-01*0+!2)#,,)((-0+!2)0,0$-)$--0!-((34(,*!4)*(5.)*)+)*-.)6#*)75.)$)+)*-.)6$))2!-7#$2.05)+)*-.)65#$--0*),)!+)!-8%.)+!2)0,0$-)$-!(#,099),:0$0;<=>?@=A05$)2#$29!,)$()2,0$-)$-#$2(0/)>B6@#49),.#$$)9(8
  • 10. • As of Feb-2013, iWanTV has 1.7M total registered users, of which 84% are free availers.• Unique subs with usage is at 622K (36% of 1.7M) vs. as of Dec-2012’s 383K (29% of 1.3M)-- a 62% increase in just 2 months!• Be Careful with My Heart, the most watched TV content, accounts for 35% of the total TV minutes.• 240K (17%) of the subs acquired from Jan 2012-Feb 2013 registered because of a specific content.66K out of the 240K is due to Be Careful with My Heart.• VOD ad revenues increased by more than 7000%, of which 15% can be attributed to pre-rolls oniWanTV online videos.Be Careful With My HeartJanuary 25, 2013173,984ViewsBe Careful With My HeartApril 22, 201361,237 Comments
  • 11. POWERFUL CONTENTdrives registration and accessto iWanTV as characterizedby the following:• Increasing registration and subs with activity• Contribution of top content in viewing minutes• Most subs catch up the same day an episode was aired• Subs register due to a specific content• Subs watched in marathon
  • 12. FREE AVAILERS!REGISTERED USERS!SUBSCRIBERS!Converting Leads to Subscribers through eCRMExperience becomes better and more premium videosare made available as user moves deeper in the conversion funnel.
  • 13. Converting Leads to Subscribers through eCRM
  • 14. Converting Leads to Subscribers through eCRM
  • 15. Converting Leads to Subscribers through eCRM
  • 16. Ultimately, we have tokeep in mind that...• If CONTENT is KING,then ENGAGEMENT is QUEEN!• SellingVIDEO AD PLACEMENTSis a QUICK WIN, especially if majorityof the customer base are free availers.• PREMIUMVIDEO could convertfree availers to subscribers, butPROGRESSIVE CUSTOMER PROFILINGshould lead the way.
  • 17. Thank you!DINDO G. MARZANABS-CBN Corporationdindo_marzan@abs-cbn.com@dindomarzan

×