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Social media marketing



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  • 1. Social Media Marketing By Dina Lima CEO & Consultant LOGO
  • 2. Objectives The Power of Social Media Who is Driving Social Media? The Big Picture of Social Media Top Social Media Tools 2 LOGO
  • 3. The Power of Social Media Three in four online women are actively using blogs, message boards and social networks on a daily basis Source: 2010 Social Media Matters Study Conducted by BlogHer and iVillage 3 LOGO
  • 4. The Power of Social Media Twitter is seeing 50 million tweets per day An average of 600 tweets per second Source: measuring-tweets.html 4 LOGO
  • 5. The Power of Social Media 80.1% of businesses plan on increasing their Facebook efforts this year, while 85.4% of large businesses also plan the same Source: 2010 Social Media Marketing Industry Report 5 LOGO
  • 6. Who is Driving Social Media? “Our head of social media is the customer.” –McDonald’s 6 LOGO
  • 7. What is Social Media? “Social Media is about sociology and psychology more than technology.” –Brian Solis, Principal of FutureWorks 7 7 LOGO
  • 8. What is Social Media? It is about Connecting with your audience It is about Listening to what they are saying so that you can provide tips, advice, and solutions It is about building Relationships with your audience, colleagues, business partners, suppliers, providers 8 LOGO
  • 9. Strategic Approach to Social Media LISTEN to what your customer wants, likes or dislikes, and observe how you can meet those demands ENGAGE in conversations with your target audience and be resourceful PARTICIPATE in building relationships with your current and future customers 9 LOGO
  • 10. Web 1.0 vs. Web 2.0 design Web 1.0 You have little/no control of your website Costly to make changes/updates Web 2.0 (CMS systems) Built with interaction in mind Give you the control to manage your website content (articles, photos, video, etc.) Content Management Systems (CMS) 10 LOGO
  • 11. Content Management Systems (CMS) Open source systems  Free; for its users by its users; access to source code for enhancements You have total control to manage the content of your website Blog component built-in Examples  WordPress, MovableType, Joomla, Drupal, Mamboo…etc. 11 LOGO
  • 12. Web 2.0 Websites and Blogs Are powerful because they: Are dynamic and interactive Are quick to build and easy to manage Give you full control to manage your website content 12 LOGO
  • 13. Web 2.0 Websites and Blogs Are powerful because they: Are loved by popular Search Engines like Google Help improve your rankings and SEO Become the permanent base of information for your audience 13 LOGO
  • 14. Search Engine Optimization (SEO) Post content relevant to keyword searches for higher indexing Score higher on organic search results Be easily found by customers searching for your product/service 14 LOGO
  • 15. SEO – Example of “organic” search Paid Searches Organic Search Results 15 LOGO
  • 16. Google’s Indexing Process Ranks your web pages on relevance of content to query search Puts out most relevant/reliable results FIRST 16 LOGO
  • 17. Online Marketing Toolbox Social Media plays an integral part in the online marketing landscape Text 3 17 LOGO
  • 18. Text 3 18 LOGO
  • 19. The Big Picture: Your Blog Establish your Blog as the permanent base of information for your audience Allow for comments on your blog posts (will be positive and negative) Reply to ALL comments Maintain your professionalism when responding to negative feedback 19 LOGO
  • 20. The Big Picture: Your Blog 20 LOGO
  • 21. The Big Picture: Twitter Excellent branding and customer relationship management tool Use it to build relationships with people that can benefit your company Announce events, specials Reply to comments/concerns/praise 21 LOGO
  • 22. The Big Picture: Twitter Inform Your Audience 22 LOGO
  • 23. The Big Picture: Twitter Announce Special Sales 23 LOGO
  • 24. The Big Picture: Facebook Excellent branding and customer relationship management tool Fans can comment or “like” Allows for more flexibility to post events, video, photos, special deals Setup your personal account and fan page for business 24 LOGO
  • 25. The Big Picture: Facebook Fans Post Comments 25 LOGO
  • 26. The Big Picture: Facebook Fans Help Each other 26 LOGO
  • 27. The Big Picture: Facebook Use Facebook to Advertise Specials 27 LOGO
  • 28. The Big Picture: LinkedIn Your online profile and connection tool with other professionals Give and get recommendations Tweet from within LinkedIn Display your WordPress latest blogs Use “LinkedIn Answers” 28 LOGO
  • 29. The Big Picture: LinkedIn Complete your profile 100% Request recommendations Include your websites and Twitter links Assign your name for a direct link to your profile 29 LOGO
  • 30. The Big Picture: LinkedIn Tweet from LinkeIn Share your tweets with your LinkedIn network 30 LOGO
  • 31. The Big Picture: LinkedIn Notice SEO Strategy In my “tagline” Enrich your tagline with relevant keywords 31 LOGO
  • 32. The Big Picture: LinkedIn Use “LinkedIn Answers” to get feedback, tips, opinions Participate in answering questions to showcase your expertise A good way to do surveys and get help or feedback from your network 32 LOGO
  • 33. The Big Picture: LinkedIn You will be surprised to get feedback from people outside your network Don’t forget to reply with a “thank you” 33 LOGO
  • 34. Planning your Social Media Strategy “Social media is just a buzzword until you come up with a plan.” –Unknown 34 LOGO
  • 35. Integrated Approach Social Media Success Research Plan Engage Monitor 35 LOGO
  • 36. Planning your Social Media Strategy Social media requires:  Commitment  Consistency  Customer service skills  People skills  Maintenance  Planning 36 LOGO
  • 37. Planning your Social Media Strategy Question #1 What do you hope to gain from your social media presence?  Identify objectives  Set specific goals 37 LOGO
  • 38. Planning your Social Media Strategy Question #2 Do you know how your customers want to engage with you?  Find out by researching your audience  Use methods that resonate with your audience  Which communities should you join – Twitter, Facebook, other? 38 LOGO
  • 39. Planning your Social Media Strategy Question #3 Which existing staff members are best qualified to support the effort?  Initiate the conversation with your audience?  Engage in conversation and provide tips, advice, solutions to questions/comments?  Educate your current and future customers about your products/services?  Generate enthusiasm about your what you offer your target market? 39 LOGO
  • 40. Planning your Social Media Strategy Question #4 How much will you budget for the effort?  Interactive tools are free to use  But they require time and energy  In business time = money  Prepare for expenses to maximize the use of social media marketing tools  If properly planned, you can enjoy great savings 40 LOGO
  • 41. Planning your Social Media Strategy Question #5 What is your plan for integration?  Complement your current marketing program  Be consistent across all platforms  How will your current public relations and marketing programs be involved with your social media efforts  Maintain programs in sync 41 LOGO
  • 42. Planning your Social Media Strategy Question #6 How will you measure your success or failure?  Increase in number of followers/fans?  Increase in website traffic?  Positive/increased feedback?  Referrals?  Revenue growth?  Mentions on other sites? 42 LOGO
  • 43. Planning your Social Media Strategy Question #7 If you Google your name or company name right now, would you be happy with the results?  Do you have a blog?  Is your LinkedIn profile 100% complete?  Do you have your Facebook personal page and Fan Page and are you engaged?  Do you have your Twitter account?  Do you have your Google Profile complete? 43 LOGO
  • 44. Social Media Benefits Greater exposure Increased traffic to your website New business relationships Raised search rankings Qualified leads Increased business Reduced marketing expenses 44 LOGO
  • 45. Services Consulting Services  Social Media Management  Social Media Coaching  Social Media Employee Training Web Solutions  SEO  Pay-per-click  Web Design  Social Media Integration 45 LOGO
  • 46. Contact Dina Lima 817-601-5655 46 LOGO