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Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
Social media marketing
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Social media marketing
Social media marketing
Social media marketing
Social media marketing
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Social media marketing

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  • 1. LOGO By Dina Lima CEO & Consultant Social Media Marketing
  • 2. LOGO Objectives The Power of Social Media Who is Driving Social Media? The Big Picture of Social Media Top Social Media Tools 2
  • 3. LOGO The Power of Social Media Three in four online women are actively using blogs, message boards and social networks on a daily basis Source: 2010 Social Media Matters Study Conducted by BlogHer and iVillage 3
  • 4. LOGO The Power of Social Media Twitter is seeing 50 million tweets per day An average of 600 tweets per second Source: http://blog.twitter.com/2010/02/ measuring-tweets.html 4
  • 5. LOGO The Power of Social Media 80.1% of businesses plan on increasing their Facebook efforts this year, while 85.4% of large businesses also plan the same Source: 2010 Social Media Marketing Industry Report 5
  • 6. LOGO Who is Driving Social Media? “Our head of social media is the customer.” –McDonald’s 6
  • 7. LOGO What is Social Media? “Social Media is about sociology and psychology more than technology.” –Brian Solis, Principal of FutureWorks 77
  • 8. LOGO What is Social Media? It is about Connecting with your audience It is about Listening to what they are saying so that you can provide tips, advice, and solutions It is about building Relationships with your audience, colleagues, business partners, suppliers, providers 8
  • 9. LOGO Strategic Approach to Social Media LISTEN to what your customer wants, likes or dislikes, and observe how you can meet those demands ENGAGE in conversations with your target audience and be resourceful PARTICIPATE in building relationships with your current and future customers 9
  • 10. LOGO Web 1.0 vs. Web 2.0 design Web 1.0 You have little/no control of your website Costly to make changes/updates Web 2.0 (CMS systems) Built with interaction in mind Give you the control to manage your website content (articles, photos, video, etc.) Content Management Systems (CMS) 10
  • 11. LOGO Content Management Systems (CMS) Open source systems  Free; for its users by its users; access to source code for enhancements You have total control to manage the content of your website Blog component built-in Examples  WordPress, MovableType, Joomla, Drupal, Mamboo…etc. 11
  • 12. LOGO Web 2.0 Websites and Blogs Are powerful because they: Are dynamic and interactive Are quick to build and easy to manage Give you full control to manage your website content 12
  • 13. LOGO Web 2.0 Websites and Blogs Are powerful because they: Are loved by popular Search Engines like Google Help improve your rankings and SEO Become the permanent base of information for your audience 13
  • 14. LOGO Search Engine Optimization (SEO) Post content relevant to keyword searches for higher indexing Score higher on organic search results Be easily found by customers searching for your product/service 14
  • 15. LOGO SEO – Example of “organic” search Organic Search Results Paid Searches 15
  • 16. LOGO Google’s Indexing Process Ranks your web pages on relevance of content to query search Puts out most relevant/reliable results FIRST 16
  • 17. LOGO Text 3 Online Marketing Toolbox Social Media plays an integral part in the online marketing landscape 17
  • 18. LOGO Text 3 18
  • 19. LOGO The Big Picture: Your Blog Establish your Blog as the permanent base of information for your audience Allow for comments on your blog posts (will be positive and negative) Reply to ALL comments Maintain your professionalism when responding to negative feedback 19
  • 20. LOGO The Big Picture: Your Blog 20
  • 21. LOGO The Big Picture: Twitter Excellent branding and customer relationship management tool Use it to build relationships with people that can benefit your company Announce events, specials Reply to comments/concerns/praise 21
  • 22. LOGO The Big Picture: Twitter Inform Your Audience 22
  • 23. LOGO The Big Picture: Twitter Announce Special Sales 23
  • 24. LOGO The Big Picture: Facebook Excellent branding and customer relationship management tool Fans can comment or “like” Allows for more flexibility to post events, video, photos, special deals Setup your personal account and fan page for business 24
  • 25. LOGO The Big Picture: Facebook Fans Post Comments 25
  • 26. LOGO The Big Picture: Facebook Fans Help Each other 26
  • 27. LOGO The Big Picture: Facebook Use Facebook to Advertise Specials 27
  • 28. LOGO The Big Picture: LinkedIn Your online profile and connection tool with other professionals Give and get recommendations Tweet from within LinkedIn Display your WordPress latest blogs Use “LinkedIn Answers” 28
  • 29. LOGO The Big Picture: LinkedIn Complete your profile 100% Request recommendations Include your websites and Twitter links Assign your name for a direct link to your profile 29
  • 30. LOGO The Big Picture: LinkedIn Tweet from LinkeIn Share your tweets with your LinkedIn network 30
  • 31. LOGO The Big Picture: LinkedIn Notice SEO Strategy In my “tagline” Enrich your tagline with relevant keywords 31
  • 32. LOGO The Big Picture: LinkedIn Use “LinkedIn Answers” to get feedback, tips, opinions Participate in answering questions to showcase your expertise A good way to do surveys and get help or feedback from your network 32
  • 33. LOGO The Big Picture: LinkedIn You will be surprised to get feedback from people outside your network Don’t forget to reply with a “thank you” 33
  • 34. LOGO Planning your Social Media Strategy “Social media is just a buzzword until you come up with a plan.” –Unknown 34
  • 35. LOGO Research Plan Engage Monitor Social Media Success Integrated Approach 35
  • 36. LOGO Social media requires:  Commitment  Consistency  Customer service skills  People skills  Maintenance  Planning Planning your Social Media Strategy 36
  • 37. LOGO Question #1 What do you hope to gain from your social media presence?  Identify objectives  Set specific goals Planning your Social Media Strategy 37
  • 38. LOGO Question #2 Do you know how your customers want to engage with you?  Find out by researching your audience  Use methods that resonate with your audience  Which communities should you join – Twitter, Facebook, other? Planning your Social Media Strategy 38
  • 39. LOGO Question #3 Which existing staff members are best qualified to support the effort?  Initiate the conversation with your audience?  Engage in conversation and provide tips, advice, solutions to questions/comments?  Educate your current and future customers about your products/services?  Generate enthusiasm about your what you offer your target market? Planning your Social Media Strategy 39
  • 40. LOGO Question #4 How much will you budget for the effort?  Interactive tools are free to use  But they require time and energy  In business time = money  Prepare for expenses to maximize the use of social media marketing tools  If properly planned, you can enjoy great savings Planning your Social Media Strategy 40
  • 41. LOGO Question #5 What is your plan for integration?  Complement your current marketing program  Be consistent across all platforms  How will your current public relations and marketing programs be involved with your social media efforts  Maintain programs in sync Planning your Social Media Strategy 41
  • 42. LOGO Question #6 How will you measure your success or failure?  Increase in number of followers/fans?  Increase in website traffic?  Positive/increased feedback?  Referrals?  Revenue growth?  Mentions on other sites? Planning your Social Media Strategy 42
  • 43. LOGO Question #7 If you Google your name or company name right now, would you be happy with the results?  Do you have a blog?  Is your LinkedIn profile 100% complete?  Do you have your Facebook personal page and Fan Page and are you engaged?  Do you have your Twitter account?  Do you have your Google Profile complete? Planning your Social Media Strategy 43
  • 44. LOGO Social Media Benefits Greater exposure Increased traffic to your website New business relationships Raised search rankings Qualified leads Increased business Reduced marketing expenses 44
  • 45. LOGO Services Consulting Services  Social Media Management  Social Media Coaching  Social Media Employee Training Web Solutions  SEO  Pay-per-click  Web Design  Social Media Integration 45
  • 46. LOGO Contact 46 Dina Lima SocialExecs.com Dina@SocialExecs.com 817-601-5655 facebook.com/dinalimaspeaker twitter.com/dinalima1 linkedin.com/in/dinalima

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