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LOGO
By Dina Lima
CEO & Consultant
Social Media Marketing
LOGO
Objectives
The Power of Social Media
Who is Driving Social Media?
The Big Picture of Social Media
Top Social Medi...
LOGO
The Power of Social Media
Three in four online
women are actively
using blogs, message
boards and social
networks on...
LOGO
The Power of Social Media
Twitter is seeing 50
million tweets per
day
An average of 600
tweets per second
Source:
h...
LOGO
The Power of Social Media
80.1% of businesses
plan on increasing
their Facebook
efforts this year,
while 85.4% of la...
LOGO
Who is Driving Social Media?
“Our head of social
media is the
customer.”
–McDonald’s
6
LOGO
What is Social Media?
“Social Media is about sociology and
psychology more than technology.”
–Brian Solis, Principal ...
LOGO
What is Social Media?
It is about Connecting with your
audience
It is about Listening to what they are
saying so th...
LOGO
Strategic Approach to Social Media
LISTEN to what your customer wants,
likes or dislikes, and observe how you
can me...
LOGO
Web 1.0 vs. Web 2.0 design
Web 1.0
You have little/no control of your
website
Costly to make changes/updates
Web 2....
LOGO
Content Management Systems (CMS)
Open source systems
 Free; for its users by its users; access to
source code for e...
LOGO
Web 2.0 Websites and Blogs
Are powerful because they:
Are dynamic and interactive
Are quick to build and easy to ma...
LOGO
Web 2.0 Websites and Blogs
Are powerful because they:
Are loved by popular Search Engines
like Google
Help improve ...
LOGO
Search Engine Optimization (SEO)
Post content relevant to keyword
searches for higher indexing
Score higher on orga...
LOGO
SEO – Example of “organic” search
Organic
Search
Results
Paid
Searches
15
LOGO
Google’s Indexing Process
Ranks your web pages on relevance
of content to query search
Puts out most relevant/relia...
LOGO
Text 3
Online Marketing Toolbox
Social Media
plays an
integral part
in the online
marketing
landscape
17
LOGO
Text 3
18
LOGO
The Big Picture: Your Blog
Establish your Blog as the permanent
base of information for your audience
Allow for com...
LOGO
The Big Picture: Your Blog
20
LOGO
The Big Picture: Twitter
Excellent branding and customer
relationship management tool
Use it to build relationships...
LOGO
The Big Picture: Twitter
Inform
Your
Audience
22
LOGO
The Big Picture: Twitter
Announce
Special
Sales
23
LOGO
The Big Picture: Facebook
Excellent branding and customer
relationship management tool
Fans can comment or “like”
...
LOGO
The Big Picture: Facebook
Fans
Post
Comments
25
LOGO
The Big Picture: Facebook
Fans
Help
Each other
26
LOGO
The Big Picture: Facebook
Use Facebook
to Advertise
Specials
27
LOGO
The Big Picture: LinkedIn
Your online profile and connection
tool with other professionals
Give and get recommendat...
LOGO
The Big Picture: LinkedIn
Complete your profile
100%
Request
recommendations
Include your websites
and Twitter links
...
LOGO
The Big Picture: LinkedIn
Tweet from
LinkeIn
Share your
tweets with
your LinkedIn
network
30
LOGO
The Big Picture: LinkedIn
Notice SEO
Strategy
In my
“tagline”
Enrich your
tagline with
relevant
keywords
31
LOGO
The Big Picture: LinkedIn
Use “LinkedIn
Answers” to get
feedback, tips,
opinions
Participate in
answering questions
t...
LOGO
The Big Picture: LinkedIn
You will be
surprised to get
feedback from
people outside
your network
Don’t forget to
repl...
LOGO
Planning your Social Media Strategy
“Social media is just a buzzword until
you come up with a plan.”
–Unknown
34
LOGO
Research Plan Engage Monitor
Social Media Success
Integrated Approach
35
LOGO
Social media requires:
 Commitment
 Consistency
 Customer service skills
 People skills
 Maintenance
 Planning
...
LOGO
Question #1
What do you hope to gain from your
social media presence?
 Identify objectives
 Set specific goals
Plan...
LOGO
Question #2
Do you know how your customers
want to engage with you?
 Find out by researching your audience
 Use met...
LOGO
Question #3
Which existing staff members are
best qualified to support the effort?
 Initiate the conversation with y...
LOGO
Question #4
How much will you budget for the
effort?
 Interactive tools are free to use
 But they require time and ...
LOGO
Question #5
What is your plan for integration?
 Complement your current marketing program
 Be consistent across all...
LOGO
Question #6
How will you measure your success or
failure?
 Increase in number of followers/fans?
 Increase in websi...
LOGO
Question #7
If you Google your name or company
name right now, would you be happy
with the results?
 Do you have a b...
LOGO
Social Media Benefits
Greater exposure
Increased traffic to your website
New business relationships
Raised search...
LOGO
Services
Consulting Services
 Social Media Management
 Social Media Coaching
 Social Media Employee Training
Web...
LOGO
Contact
46
Dina Lima
SocialExecs.com
Dina@SocialExecs.com
817-601-5655
facebook.com/dinalimaspeaker
twitter.com/dinal...
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Social media marketing

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Transcript of "Social media marketing"

  1. 1. LOGO By Dina Lima CEO & Consultant Social Media Marketing
  2. 2. LOGO Objectives The Power of Social Media Who is Driving Social Media? The Big Picture of Social Media Top Social Media Tools 2
  3. 3. LOGO The Power of Social Media Three in four online women are actively using blogs, message boards and social networks on a daily basis Source: 2010 Social Media Matters Study Conducted by BlogHer and iVillage 3
  4. 4. LOGO The Power of Social Media Twitter is seeing 50 million tweets per day An average of 600 tweets per second Source: http://blog.twitter.com/2010/02/ measuring-tweets.html 4
  5. 5. LOGO The Power of Social Media 80.1% of businesses plan on increasing their Facebook efforts this year, while 85.4% of large businesses also plan the same Source: 2010 Social Media Marketing Industry Report 5
  6. 6. LOGO Who is Driving Social Media? “Our head of social media is the customer.” –McDonald’s 6
  7. 7. LOGO What is Social Media? “Social Media is about sociology and psychology more than technology.” –Brian Solis, Principal of FutureWorks 77
  8. 8. LOGO What is Social Media? It is about Connecting with your audience It is about Listening to what they are saying so that you can provide tips, advice, and solutions It is about building Relationships with your audience, colleagues, business partners, suppliers, providers 8
  9. 9. LOGO Strategic Approach to Social Media LISTEN to what your customer wants, likes or dislikes, and observe how you can meet those demands ENGAGE in conversations with your target audience and be resourceful PARTICIPATE in building relationships with your current and future customers 9
  10. 10. LOGO Web 1.0 vs. Web 2.0 design Web 1.0 You have little/no control of your website Costly to make changes/updates Web 2.0 (CMS systems) Built with interaction in mind Give you the control to manage your website content (articles, photos, video, etc.) Content Management Systems (CMS) 10
  11. 11. LOGO Content Management Systems (CMS) Open source systems  Free; for its users by its users; access to source code for enhancements You have total control to manage the content of your website Blog component built-in Examples  WordPress, MovableType, Joomla, Drupal, Mamboo…etc. 11
  12. 12. LOGO Web 2.0 Websites and Blogs Are powerful because they: Are dynamic and interactive Are quick to build and easy to manage Give you full control to manage your website content 12
  13. 13. LOGO Web 2.0 Websites and Blogs Are powerful because they: Are loved by popular Search Engines like Google Help improve your rankings and SEO Become the permanent base of information for your audience 13
  14. 14. LOGO Search Engine Optimization (SEO) Post content relevant to keyword searches for higher indexing Score higher on organic search results Be easily found by customers searching for your product/service 14
  15. 15. LOGO SEO – Example of “organic” search Organic Search Results Paid Searches 15
  16. 16. LOGO Google’s Indexing Process Ranks your web pages on relevance of content to query search Puts out most relevant/reliable results FIRST 16
  17. 17. LOGO Text 3 Online Marketing Toolbox Social Media plays an integral part in the online marketing landscape 17
  18. 18. LOGO Text 3 18
  19. 19. LOGO The Big Picture: Your Blog Establish your Blog as the permanent base of information for your audience Allow for comments on your blog posts (will be positive and negative) Reply to ALL comments Maintain your professionalism when responding to negative feedback 19
  20. 20. LOGO The Big Picture: Your Blog 20
  21. 21. LOGO The Big Picture: Twitter Excellent branding and customer relationship management tool Use it to build relationships with people that can benefit your company Announce events, specials Reply to comments/concerns/praise 21
  22. 22. LOGO The Big Picture: Twitter Inform Your Audience 22
  23. 23. LOGO The Big Picture: Twitter Announce Special Sales 23
  24. 24. LOGO The Big Picture: Facebook Excellent branding and customer relationship management tool Fans can comment or “like” Allows for more flexibility to post events, video, photos, special deals Setup your personal account and fan page for business 24
  25. 25. LOGO The Big Picture: Facebook Fans Post Comments 25
  26. 26. LOGO The Big Picture: Facebook Fans Help Each other 26
  27. 27. LOGO The Big Picture: Facebook Use Facebook to Advertise Specials 27
  28. 28. LOGO The Big Picture: LinkedIn Your online profile and connection tool with other professionals Give and get recommendations Tweet from within LinkedIn Display your WordPress latest blogs Use “LinkedIn Answers” 28
  29. 29. LOGO The Big Picture: LinkedIn Complete your profile 100% Request recommendations Include your websites and Twitter links Assign your name for a direct link to your profile 29
  30. 30. LOGO The Big Picture: LinkedIn Tweet from LinkeIn Share your tweets with your LinkedIn network 30
  31. 31. LOGO The Big Picture: LinkedIn Notice SEO Strategy In my “tagline” Enrich your tagline with relevant keywords 31
  32. 32. LOGO The Big Picture: LinkedIn Use “LinkedIn Answers” to get feedback, tips, opinions Participate in answering questions to showcase your expertise A good way to do surveys and get help or feedback from your network 32
  33. 33. LOGO The Big Picture: LinkedIn You will be surprised to get feedback from people outside your network Don’t forget to reply with a “thank you” 33
  34. 34. LOGO Planning your Social Media Strategy “Social media is just a buzzword until you come up with a plan.” –Unknown 34
  35. 35. LOGO Research Plan Engage Monitor Social Media Success Integrated Approach 35
  36. 36. LOGO Social media requires:  Commitment  Consistency  Customer service skills  People skills  Maintenance  Planning Planning your Social Media Strategy 36
  37. 37. LOGO Question #1 What do you hope to gain from your social media presence?  Identify objectives  Set specific goals Planning your Social Media Strategy 37
  38. 38. LOGO Question #2 Do you know how your customers want to engage with you?  Find out by researching your audience  Use methods that resonate with your audience  Which communities should you join – Twitter, Facebook, other? Planning your Social Media Strategy 38
  39. 39. LOGO Question #3 Which existing staff members are best qualified to support the effort?  Initiate the conversation with your audience?  Engage in conversation and provide tips, advice, solutions to questions/comments?  Educate your current and future customers about your products/services?  Generate enthusiasm about your what you offer your target market? Planning your Social Media Strategy 39
  40. 40. LOGO Question #4 How much will you budget for the effort?  Interactive tools are free to use  But they require time and energy  In business time = money  Prepare for expenses to maximize the use of social media marketing tools  If properly planned, you can enjoy great savings Planning your Social Media Strategy 40
  41. 41. LOGO Question #5 What is your plan for integration?  Complement your current marketing program  Be consistent across all platforms  How will your current public relations and marketing programs be involved with your social media efforts  Maintain programs in sync Planning your Social Media Strategy 41
  42. 42. LOGO Question #6 How will you measure your success or failure?  Increase in number of followers/fans?  Increase in website traffic?  Positive/increased feedback?  Referrals?  Revenue growth?  Mentions on other sites? Planning your Social Media Strategy 42
  43. 43. LOGO Question #7 If you Google your name or company name right now, would you be happy with the results?  Do you have a blog?  Is your LinkedIn profile 100% complete?  Do you have your Facebook personal page and Fan Page and are you engaged?  Do you have your Twitter account?  Do you have your Google Profile complete? Planning your Social Media Strategy 43
  44. 44. LOGO Social Media Benefits Greater exposure Increased traffic to your website New business relationships Raised search rankings Qualified leads Increased business Reduced marketing expenses 44
  45. 45. LOGO Services Consulting Services  Social Media Management  Social Media Coaching  Social Media Employee Training Web Solutions  SEO  Pay-per-click  Web Design  Social Media Integration 45
  46. 46. LOGO Contact 46 Dina Lima SocialExecs.com Dina@SocialExecs.com 817-601-5655 facebook.com/dinalimaspeaker twitter.com/dinalima1 linkedin.com/in/dinalima

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