Enhance Your Web Site User Experience

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  • Enhance Your Web Site User Experience

    1. 1. Enhance Your Web Site User Experience<br />Presented at UnTech10<br />February 11, 2010<br />Washington, DC<br />Content Leader:<br />Dina Lewis, CAE<br />dina@distilledlogic.net<br />202-320-3060<br />Twitter: @dinalew<br />
    2. 2. What is User Experience?<br />Credit: Peter Morville<br />
    3. 3. Keys to Content Strategy<br />Learn—Get smart about content<br />Plan—Audit, Analyze, Strategize<br />Create & Deliver—Workflow & Writing<br />Govern—Measure & Maintain<br />Credit: Kristina Halvorson, Content Strategy for the Web<br />
    4. 4. www.dclibrary.org<br />
    5. 5. Blah, Blah, Blah<br />Blah, Blah, Blah<br />Blah, Blah, Blah<br />
    6. 6. 3 Ways to Track Feedback<br />Site Analytics<br />Crazyegg.com<br />3 Question Poll<br />Google Web Site Optimizer<br />Testing: FiveSecondTest, Userfly, UserVue, Morae, Chalkmark<br />User Engagement<br />Lots of<br />
    7. 7. Don’t make a report just about numbers, Make it about action<br />Trends <br /><ul><li> Decline in visits at end of each quarter represents 30% fewer member visits
    8. 8. User satisfaction dipped 12% in random online survey
    9. 9. Lost revenue equates to $1,200 per month</li></ul>Recommendations<br /><ul><li> Shift online product promotion campaigns to first two weeks of each month
    10. 10. Measure direct traffic and referral links to determine % of sales from magazine promo vs. email & Twitter promo</li></li></ul><li>Crazy Egg Confetti<br />
    11. 11. 3 Question Poll<br />Why did you visit our site today?<br />Did you find what you were looking for? (or, if a transactional page/site, Were you able to complete your task?)<br />How can we improve our site to ensure you have a great user experience?<br />
    12. 12.
    13. 13. Quickie Web Assessments<br />Navigation<br />Functionality<br />User Control<br />Content<br />Online Help/Guides<br />System & User Feedback<br />

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