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Enhance Your Web Site User Experience

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Presented at UnTech10

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  • 1. Enhance Your Web Site User Experience
    Presented at UnTech10
    February 11, 2010
    Washington, DC
    Content Leader:
    Dina Lewis, CAE
    dina@distilledlogic.net
    202-320-3060
    Twitter: @dinalew
  • 2. What is User Experience?
    Credit: Peter Morville
  • 3. Keys to Content Strategy
    Learn—Get smart about content
    Plan—Audit, Analyze, Strategize
    Create & Deliver—Workflow & Writing
    Govern—Measure & Maintain
    Credit: Kristina Halvorson, Content Strategy for the Web
  • 4. www.dclibrary.org
  • 5. Blah, Blah, Blah
    Blah, Blah, Blah
    Blah, Blah, Blah
  • 6. 3 Ways to Track Feedback
    Site Analytics
    Crazyegg.com
    3 Question Poll
    Google Web Site Optimizer
    Testing: FiveSecondTest, Userfly, UserVue, Morae, Chalkmark
    User Engagement
    Lots of
  • 7. Don’t make a report just about numbers, Make it about action
    Trends
    • Decline in visits at end of each quarter represents 30% fewer member visits
    • 8. User satisfaction dipped 12% in random online survey
    • 9. Lost revenue equates to $1,200 per month
    Recommendations
    • Shift online product promotion campaigns to first two weeks of each month
    • 10. Measure direct traffic and referral links to determine % of sales from magazine promo vs. email & Twitter promo
  • Crazy Egg Confetti
  • 11. 3 Question Poll
    Why did you visit our site today?
    Did you find what you were looking for? (or, if a transactional page/site, Were you able to complete your task?)
    How can we improve our site to ensure you have a great user experience?
  • 12.
  • 13. Quickie Web Assessments
    Navigation
    Functionality
    User Control
    Content
    Online Help/Guides
    System & User Feedback