Designing a User Focused Website
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Designing a User Focused Website



Presented at the 2009 Association Technology Conference

Presented at the 2009 Association Technology Conference



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Designing a User Focused Website Designing a User Focused Website Presentation Transcript

  • 2009 Association Technology Conference & Expo Designing a User-Focused Website: How to Fly Solo and When to Get Help Will Fisher, American Speech – Language – Hearing Association Dina Lewis, CAE, Distilled Logic January 27, 2009 Connecting Great Ideas and Great People
  • Today’s Agenda
    • Quick definitions
    • Get started creating a good user experience
      • Case studies
      • Tool & techniques
    • What are your road blocks?
  • Usability
    • After all, usability really just means that making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated. - Steve Krug, Don't Make Me Think
  • User Experience
    • People feel happy before, during and after they have used your product
    Peter Morville
  • Why and When Usability is Important
    • Always!
  • When to think about User Experience
    • Now!
  • Case Study: American Speech-Language-Hearing Association
    • Goal: Increase Web site usability and improve findability of ASHA Web content
    • Tactics & Results: Interviews, Data Analysis, Testing, More Research, Testing
  • Data Analysis Survey Data, Web Analytics, Search Logs
  • Research Know Thy User Surveys, Interviews, Personas
  • Testing
    • “ASHA logo”
    • “Picture of a woman”
    • “Quick Tasks”
    • “Certification”
    • “Careers”
  • Testing
  • ASHA User Test Clips
  • Before & Test Version
    • Before
    • Test
  • Post-test Version
  • Catholic Health Association
    • Goal: Gather benchmark user feedback, and evaluate content labeling and organization
    • Tactics & Result: User survey and card sort exercises
  • Independent Bankers Association of Texas
    • Goal: Gather user feedback on community functionality, new content and new site design
    • Tactics & Result: Usability testing
  • Tools & Techniques
    • Site/search analytics
    • Clicktale, Userfly
    • User feedback
      • Surveys
      • Emails
      • Interviews
      • Card sorting
    • User testing
      • Five Second Test
      • Morae
      • Uservue
  • One more thing about Site Analytics
    • Keep it simple!
  • Research Methods From
  • Methods based on questions From
  • Take Aways
    • Make decisions based on data and research
    • Resources are readily available or easily accessible
    • Know thy user
    • Usability research = $$$
    • Will Fisher
    • 301/296-8689
    • [email_address]
    • Twitter: wfisher
    • Dina Lewis, CAE
    • 202/320-3060
    • [email_address]
    • Twitter: dinalew
    Connecting Great Ideas and Great People