10 tips on branding through social media for startups and small businesses

Startup Saturday Mumbai 10 Tips on Branding through Social Media for Startups and Small Businesses November 13, 2010 dina mehta http://dinamehta.com; http://mosoci.com; dina@mosoci.com; @dina on twitter

Build it before you need it As a startup or small biz or an entrepreneur, your personal brand IS your corporate brand its a skilful blend between the personal & the professional

Tip 1 Where are you? Are you making it easy for people to ﬁnd you? trust that people are looking for you, your interests, your skills, your opinions namechk.com? google?

Tip 2 Are you building your credentials and visibility? claim your name - and your brand! a. social networks - linkedIn, facebook, twitter b. other accounts - your own domain email, google accounts, yahoo, youtube, slideshare, ﬂickr, upcoming, delicious, skype, stumbleupon c. your own front porch - website, blog

Tip 3 Are you listening? and don’t forget to say thank-you! Google alerts Twitter search Twitter lists Conversations on social networks

Tip 4 Are you out there? join the conversation - its happening already go to where its happening - it won’t come to you! Share links, RTs Help with answers Comment on blogs Bookmark and tag Become a connector

Tip 5 Isn’t all media social today? relationships rule - build bonds - build community your community feeds your brand

I Tweeted Yesterday: And I learnt so much! Text

Tip 6 Are you allowing others to brand you before you brand yourself? Are you lifestreaming your footprints on the web? Bring it back home - your front porch, your talking piece I Own Me

Tip 7 Are you giving and sharing? abundance rather than competition - its ‘social’ media after all!

Tip 8 What ways are you building your brand around your passion? be conﬁdent yet humble never fake it take a stance but don’t forget to be polite

Tip 9 Why should I believe or trust you? be yourself - no aliases, don’t pose be consistent - passions, image, value share and grow - abundance build thought leadership - your views (even when you Retweet!) don’t spam or push links - instead, nurture conversations that bring them back to your front porch and always

Tip 10 That’s all very well, but how will my corporate brand beneﬁt? you may leverage your personal brand by association. reputation and relationships could be transferred it opens doors it builds momentum for a launch when you speak with your corporate voice, there’s still a person behind it People won’t show you the money just because they know you - you must consider what stories you need to be telling, that bring in the business - hopefully you’ve reﬁned how to tell them, through your conversations you’ve been having dina mehta http://dinamehta.com; http://mosoci.com; dina@mosoci.com; @dina on twitter

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10 tips on branding through social media for startups and small businesses

by Dina Mehta on Nov 13, 2010

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