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Thursday, September 27, 12
My Gamer CV
Posi%on:	
  Hardcore	
  gamer
Experience:	
  almost	
  20	
  years.
Pla/orms:	
  PC,	
  Consoles,	
  Mobile
Ma...
Before	
  of	
  all	
  for	
  game	
  devs…

Thursday, September 27, 12
What	
  MoCvates	
  
People?

Thursday, September 27, 12
What	
  MoCvates	
  
People?

Thursday, September 27, 12
What about games?

Thursday, September 27, 12
Games better than sex!

Thursday, September 27, 12
Games better than sex!

Thursday, September 27, 12
What is Gamification?
“Gamifica(on	
  is	
  the	
  use	
  of	
  game	
  design	
  techniques,	
  
game	
  thinking	
  and	
 ...
Example?

Thursday, September 27, 12
Example.

Thursday, September 27, 12
Thursday, September 27, 12
Gamification is:
• Listening to what games can teach us
• Learning from game design
• Appreciating FUN!

Thursday, Septembe...
It	
  works	
  because…
• Our Brain likes rewards!
• Our Brain likes to solve issues!
• Our Brain likes to get surprises!
...
Why Gamify?
• Engagement Gap
• Choices
• Progression
• Social
• Habit
Thursday, September 27, 12
Mobile Gamification

Thursday, September 27, 12
Thursday, September 27, 12
Key elements of
Gamification
• Mechanic
• Dynamics
• Aesthetic
• Story
Thursday, September 27, 12
Aesthetic
• Onboarding
• Scaffolding
• Progression

Thursday, September 27, 12
Mechanics. My favorite:)

Thursday, September 27, 12
Mechanics. Combo

Thursday, September 27, 12
Mechanics. Levels

Thursday, September 27, 12
Mechanics. Epicness

Thursday, September 27, 12
Mechanics. Points

Thursday, September 27, 12
Give rewards!

Thursday, September 27, 12
Tell the Story!

Thursday, September 27, 12
And one more...

Thursday, September 27, 12
Where to start?

Thursday, September 27, 12
Thursday, September 27, 12
Thursday, September 27, 12
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Gamification

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Gamification. New trendy word:) Presentation made for IT weekend event almost year ago

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Transcript of "Gamification"

  1. 1. Thursday, September 27, 12
  2. 2. My Gamer CV Posi%on:  Hardcore  gamer Experience:  almost  20  years. Pla/orms:  PC,  Consoles,  Mobile Main  pla/orm:  Xbox,  PC Disappointment: No  salary  for  gaming Thursday, September 27, 12
  3. 3. Before  of  all  for  game  devs… Thursday, September 27, 12
  4. 4. What  MoCvates   People? Thursday, September 27, 12
  5. 5. What  MoCvates   People? Thursday, September 27, 12
  6. 6. What about games? Thursday, September 27, 12
  7. 7. Games better than sex! Thursday, September 27, 12
  8. 8. Games better than sex! Thursday, September 27, 12
  9. 9. What is Gamification? “Gamifica(on  is  the  use  of  game  design  techniques,   game  thinking  and  game  mechanics  to  enhance  non-­‐ game  contexts.”   ©Wiki Thursday, September 27, 12
  10. 10. Example? Thursday, September 27, 12
  11. 11. Example. Thursday, September 27, 12
  12. 12. Thursday, September 27, 12
  13. 13. Gamification is: • Listening to what games can teach us • Learning from game design • Appreciating FUN! Thursday, September 27, 12
  14. 14. It  works  because… • Our Brain likes rewards! • Our Brain likes to solve issues! • Our Brain likes to get surprises! • Generation Y-Z-AO... Thursday, September 27, 12
  15. 15. Why Gamify? • Engagement Gap • Choices • Progression • Social • Habit Thursday, September 27, 12
  16. 16. Mobile Gamification Thursday, September 27, 12
  17. 17. Thursday, September 27, 12
  18. 18. Key elements of Gamification • Mechanic • Dynamics • Aesthetic • Story Thursday, September 27, 12
  19. 19. Aesthetic • Onboarding • Scaffolding • Progression Thursday, September 27, 12
  20. 20. Mechanics. My favorite:) Thursday, September 27, 12
  21. 21. Mechanics. Combo Thursday, September 27, 12
  22. 22. Mechanics. Levels Thursday, September 27, 12
  23. 23. Mechanics. Epicness Thursday, September 27, 12
  24. 24. Mechanics. Points Thursday, September 27, 12
  25. 25. Give rewards! Thursday, September 27, 12
  26. 26. Tell the Story! Thursday, September 27, 12
  27. 27. And one more... Thursday, September 27, 12
  28. 28. Where to start? Thursday, September 27, 12
  29. 29. Thursday, September 27, 12
  30. 30. Thursday, September 27, 12
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