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Digital anthropology: Triathletes over 40 in Austin Texas

by Aspiring Planner (see student)/Cultural omnivore at VCU Brandcenter on Feb 04, 2012

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For our consumer culture class my partner Evan Husted and I were assigned to conduct a digital anthropology research project. This project was intended to identify key influencers and digital ...

For our consumer culture class my partner Evan Husted and I were assigned to conduct a digital anthropology research project. This project was intended to identify key influencers and digital behavioral patterns in the community of triathletes in Austin, Texas. We entered the wormhole of forum research and presented our findings with additional suggestions for brands that might want to approach this community.

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Digital anthropology: Triathletes over 40 in Austin Texas Digital anthropology: Triathletes over 40 in Austin Texas Presentation Transcript