FIFPro marketing team presentation March 23rd 2012

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FIFPro marketing team presentation March 23rd 2012

  1. 1. Online and socialmarketing for FIFPro Hoofddorp, March 23rd 2012
  2. 2. My name is Dimi Albers, I work at Tam Tam (not TomTom), a digital marketing agency in the Netherlands
  3. 3. An interactive Facebook campaign for the FIFA FIFPro World XI 2011
  4. 4. The FIFA FIFPro World XI (as part of the FIFA Ballon d’Or Gala) givesFIFPro a tremendous opportunity to gain more worldwide visibility 5
  5. 5. Through an interactive Facebookcampaign we shot for an enormous amount of Likes with the goal of forming a sustainable online fan community. 6
  6. 6. How?
  7. 7. We offered football fans around the world a chance to win the THE ultimate fan experience 8
  8. 8. They could share the stagewith The FIFA FIFPro World XI. 9
  9. 9. And….You never walk alone! 10
  10. 10. Concept
  11. 11. Predict the FIFA FIFPro World XI on Facebook Compete for FIFA Ballon d’Or Gala tickets For you and ten of your friends 12
  12. 12. in short:Your XI meets the FIFA FIFPro World XI 13
  13. 13. How to reach the audience
  14. 14. We asked players and clubs to promote this competitionprimarily through Facebook & Twitter. 19
  15. 15. Press release += 2.000 Likes
  16. 16. David Villa(3M fans)+ 6.000Likes
  17. 17. Chelsea,Liverpool &Spurs(>15M fans)+ 2.000Likes
  18. 18. Neymarvotingballot inpress+ 4.000likes
  19. 19. Total: Over 15.000 likes Over 10.000 predictions Over 5.000 Friends TeamsThousands of mentions, teamphotos and activities 24
  20. 20. 33 winnersof shirtsandfootballs
  21. 21. And onelifetimeexperienceforSebastionYalle Yale!
  22. 22. So what now?
  23. 23. Social Media is about the long run 28
  24. 24. Gary Vaynerchuck
  25. 25. Keep the community alive withcontent that they like. Think short video’s, maybe some contests with prizes and don’t forget the more serious subjects.Don’t be intrusive, update once a week or so. 30
  26. 26. Think about the 2012 World XI… 31
  27. 27. Can we start earlier? And involve the public?Work with players earlier and succesfully? 32
  28. 28. And think about these guys for a minute… 33
  29. 29. And how about national XI voting? There’s an (Facebook) app for that! ;)or at least invite 15.000 football fans to compete through our Timeline 34
  30. 30. Inspiration for otherFIFPro opportunities
  31. 31. Gary Vaynerchuck
  32. 32. Think about the gap between Messi and the players in our Blackbook
  33. 33. Sensoor
  34. 34. Benetton
  35. 35. Scheepvaartmuseum
  36. 36. Virgin
  37. 37. Keep it going!!dimi@tamtam.nl+31 6 4124 0787@dimialbers

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