This presentation was based on information given at FOWA workshop by Mike McDerment, creator of Freshbooks. This was not meant to cover anywhere near the level Mike did, but simply some highlights and tips.
Part One: Building Getting a Launch Ready Product
Launch Ready Product <ul><li>You get paid to be a crayon (being creative, creating sales; make more money for users) or aspirin (taking the pain out of a task or chore). Freshbooks is an example of aspirin. You need to figure out which of these you are – it matters in marketing, etc. down the road.
FACT: You don't know what to launch with... get people using your service as fast as you can. Figure out where you are, building least number of features, and put the thing out there.
Launching and marketing are two different things. Get something up. Actually “launch” in the future.
Don't Build Billing – Don't waste time on this. Get people to use the service first, deploy billing later.
Categories <ul><li>What category are you in (AutoNation is in car, Facebook is in social networking)? What does your product or service do? These are very important because this is the place in your customer's mind in which you live.
As your organization scales, create a system for most asked features.
Usability Tests – just sit down next to someone, give them a direction, don't say anything and see what they do </li></ul>
Do Support <ul><li>Telephone Interviews are a must. Prepare a survey, and when asking about benefits keep the question open ended. “ In your own words, what's the single biggest benefit of our service?”
Decisions = dope. Decisions are part art, part science.