HISTORY Diane Von Furstenberg, born in 1946 when she devised the simple jersey wrap dress which is what she is well known for. She creates affordable clothing for beautiful and career-oriented woman. She also has beauty, fragrances, home decor, handbags as well as shoes. Her “Diane Von Furstenberg” is her designer line which showcases r2w and resort collections. Her DVF line is a diffusion line made for mass-market and is at a lower price point than her designer line.
TARGET MARKET FASHION SHOW CATEGORY Formal Runway show, simple, traditional, and in some way a classic. These same words that also describe what DVF’s clothing is all about. A formal runway show that only needs the basic of music, a runway, a backdrop and beautiful clothes. This show is not only to promote the clothes but to also give an inspiration to woman for their upcoming wardrobe. Attracted to those that are fashion forward, but still enjoy the classics with the mix of the trends in fashion. The age targeted is at 19 and above, ladies who love looking classic and for the classic woman to look sexy and modern.
INTEGRATED MARKETING & COMMUNNICATIONS FASHION PHOTOGRAPHY: Trevor Brady. - He has worked around the world for magazines such as Glamour, Fashion, Elle, and Style. Trevor will be responsible for getting all the shots of invitees – especially the front row, and models as they walk down the runway. These images will be used for websites and media who request for them.
INTEGRATED MARKETING & COMMUNNICATIONS Christian Peterson, Canadian videographer who has worked with Canadian designers such as Dimitri Chris. His specialities include events videography and photography, including concerts, special events, small or large scale corporate assignments with a focus on fashion, editorial portraiture and events. We think it would be great if we worked with Canadians in our fashion event because it is our first time showing in Toronto.
INTEGRATED MARKETING & COMMUNNICATIONS GUEST LIST: Front Row Coco Rocha Lisa Tant Urbanebloc – Gloria Chik KeshiaChante Toronto Is Fashion – Richard Fab Andrew Ferguson Lynsie Roberts Stacey Mackenzie Gail Mcinnes Get Janet Jen Tse Kimberley Newport Joe Mimran Stéphane Le Duc Bernadette Morra Noreen Flanagan Kirk Pickersgill Brian Bailey Jeanne Becker Stephen Wong Divine Brown
Media Perez Hilton Claude Laframboise – LOULOU Editor-in-Chief Erica Lam – The Style Spy Founder/Editor-in-Chief Rita Silvan – ELLE Canada Editor-in-Chief Laura Decarufel – ELLE Canada Senior Editor Bernadette Morra – FASHION Magazine Acting Editor-in-Chief Caitlan Moneta – FASHION Magazine Assistant Fashion Editor Bryan Soroka – Style Magazine Editor-in-Chief Olivier Felicio – Style Magazine President Maggie Wrobel – Globe and Mail Deputy Editor/Style Ann-Marie Colacino – Metro News Fashion Editor Nathalie Roze Fischer – Metro News Fashion & Pop Culture Douglas Kelly – National Post Editor-in-Chief Benjamin Errett – National Post Fashion Editor Rita DeMontis – Sun Media Newspaper Fashion Editor David Graham – Toronto Star Fashion Editor Tanya Kim – Etalk Jesse Cruickshank (ETalk) Dan Levy CityTV News Reporters Toronto Fashion Bloggers Nylon Magazine Editors
Industry Holt Renfrew Buyers The Bay buyers Wardrobe Stylist Boutique Store Owners
STYLING PLAN: MAKE-UP PLAN Lips: Red matte lips
Eyes: Lavender powder eye shadow, cream eye shadow as highlight, white eye shadow on tear ducts, black liquid liner on top lash line, white eye liner on bottom water line ,black mascara on upper and lower lashes, brown eye shadow under bottom lashes
Cheeks: Matte bronzer under cheek bones to define
Brows: “Pin-up” brow, defined arch, filled in with appropriate shade
Skin: Liquid foundation with translucent powder to finish