diane von furstenberg


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if we were to put on a fashion for dvf w. a budget & theme...

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diane von furstenberg

  1. 1.
  2. 2. HISTORY<br /> Diane Von Furstenberg, born in 1946 when she devised the simple jersey wrap dress which is what she is well known for. She creates affordable clothing for beautiful and career-oriented woman. <br /> She also has beauty, fragrances, home decor, handbags as well as shoes. Her “Diane Von Furstenberg” is her designer line which showcases r2w and resort collections. Her DVF line is a diffusion line made for mass-market and is at a lower price point than her designer line. <br />
  3. 3. TARGET MARKET<br />FASHION SHOW CATEGORY<br /> Formal Runway show, simple, traditional, and in some way a classic. These same words that also describe what DVF’s clothing is all about. A formal runway show that only needs the basic of music, a runway, a backdrop and beautiful clothes. This show is not only to promote the clothes but to also give an inspiration to woman for their upcoming wardrobe. <br /> Attracted to those that are fashion forward, but still enjoy the classics with the mix of the trends in fashion. The age targeted is at 19 and above, ladies who love looking classic and for the classic woman to look sexy and modern. <br />
  4. 4. VENUE SELECTION<br />
  5. 5. KISS OF DEATH<br /><ul><li> It is a mixture of the game murder mystery with the look of “Where In The World Is Carmen Sandiego?”
  6. 6. We were inspired by the influence of DVF as a confident, sexy and strong woman, we used mystery to create a seductive and sexy look. BOMBSHELL MEETS DIVA
  7. 7. pin-up meets burlesque meets Bonnie (bonnie&cylde)
  8. 8. story of a guy who is murdered and the only evidence</li></ul>they have is the red lipstick someone has to find the girl<br />with the red lipstick, but the catch is every girl on the runway <br />has red lipstick<br />
  9. 9.
  10. 10. SECURITY AND CRISIS MANAGEMENT PLAN<br /><ul><li>Docking/Service Area – 1
  11. 11. Main Lobby – 2
  12. 12. Hair & Makeup – 1
  13. 13. Clothing & Accessories – 3
  14. 14. SKY Room – 1
  15. 15. Foyer – 2
  16. 16. Concert Hall – 2</li></li></ul><li>INTEGRATED MARKETING & COMMUNNICATIONS<br />FASHION PHOTOGRAPHY: Trevor Brady.<br />- He has worked around the world for magazines such as Glamour, Fashion, Elle, and Style. Trevor will be responsible for getting all the shots of invitees – especially the front row, and models as they walk down the runway. These images will be used for websites and media who request for them. <br />
  17. 17. INTEGRATED MARKETING & COMMUNNICATIONS<br />Christian Peterson, Canadian videographer who has worked with Canadian designers such as Dimitri Chris. His specialities include events videography and photography, including concerts, special events, small or large scale corporate assignments with a focus on fashion, editorial portraiture and events. We think it would be great if we worked with Canadians in our fashion event because it is our first time showing in Toronto. <br />
  18. 18. INTEGRATED MARKETING & COMMUNNICATIONS<br />GUEST LIST: <br />Front Row<br />Coco Rocha<br />Lisa Tant<br />Urbanebloc – Gloria Chik<br />KeshiaChante<br />Toronto Is Fashion – Richard Fab<br />Andrew Ferguson<br />Lynsie Roberts<br />Stacey Mackenzie<br />Gail Mcinnes<br />Get Janet<br />Jen Tse<br />Kimberley Newport<br />Joe Mimran<br />Stéphane Le Duc<br />Bernadette Morra<br />Noreen Flanagan<br />Kirk Pickersgill<br />Brian Bailey<br />Jeanne Becker<br />Stephen Wong<br />Divine Brown<br /> <br />Media<br />Perez Hilton<br />Claude Laframboise – LOULOU Editor-in-Chief<br />Erica Lam – The Style Spy Founder/Editor-in-Chief<br />Rita Silvan – ELLE Canada Editor-in-Chief<br />Laura Decarufel – ELLE Canada Senior Editor<br />Bernadette Morra – FASHION Magazine Acting Editor-in-Chief<br />Caitlan Moneta – FASHION Magazine Assistant Fashion Editor<br />Bryan Soroka – Style Magazine Editor-in-Chief<br />Olivier Felicio – Style Magazine President<br />Maggie Wrobel – Globe and Mail Deputy Editor/Style<br />Ann-Marie Colacino – Metro News Fashion Editor<br />Nathalie Roze Fischer – Metro News Fashion & Pop Culture<br />Douglas Kelly – National Post Editor-in-Chief<br />Benjamin Errett – National Post Fashion  Editor<br />Rita DeMontis – Sun Media Newspaper Fashion Editor<br />David Graham – Toronto Star Fashion Editor<br />Tanya Kim – Etalk<br />Jesse Cruickshank (ETalk)<br />Dan Levy<br />CityTV News Reporters <br />Toronto Fashion Bloggers<br />Nylon Magazine Editors<br /> <br /> <br /> <br />Industry<br />Holt Renfrew Buyers<br />The Bay buyers<br />Wardrobe Stylist<br />Boutique Store Owners<br />
  20. 20. SPONSORS<br />
  21. 21. SPONSORS<br />
  22. 22. SPONSORS<br />
  23. 23. STYLING PLAN: MAKE-UP PLAN<br />Lips:<br />Red matte lips<br /> <br />Eyes:<br />Lavender powder eye shadow, cream eye shadow as highlight, white eye shadow on tear ducts, black liquid liner on top lash line, white eye liner on bottom water line ,black mascara on upper and lower lashes, brown eye shadow under bottom lashes<br /> <br />Cheeks: <br />Matte bronzer under cheek bones to define<br /> <br />Brows:<br />“Pin-up” brow, defined arch, filled in with appropriate shade<br /> <br />Skin:<br />Liquid foundation with translucent powder to finish <br />
  24. 24. STYLING PLAN: HAIRPLAN<br /> <br /> <br />Hair: <br /><ul><li>Keep hair down with big curls
  25. 25. Hair length must be past chest
  26. 26. Apply extensions/weave to models with short hair
  27. 27. Apply thickening spray
  28. 28. Set hair in rollers
  29. 29. use big barrel curling irons for those who need it
  30. 30. finish off with finishing shine and hair spray</li></ul> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />
  31. 31. SHOW LINE-UP & MODELS<br />
  32. 32. SHOW LINE-UP & MODELS<br />
  33. 33. SHOW LINE-UP & MODELS<br />
  34. 34. SHOW LINE-UP & MODELS<br />
  35. 35. SHOW LINE-UP & MODELS<br />
  36. 36. SHOW LINE-UP & MODELS<br />
  37. 37. SHOW LINE-UP & MODELS<br />
  38. 38. SHOW LINE-UP & MODELS<br />
  39. 39. SHOW LINE-UP & MODELS<br />
  40. 40. SHOW LINE-UP & MODELS<br />
  42. 42. MATERIAL CHECK-LIST<br />
  43. 43. BUDGET FOR FASHION SHOW<br />VENUE: <br />$9,250<br />EVENT STAFF:<br />$4390<br />ENTERTAINMENT:<br />$925<br />AUDIO&VISUAL:<br />$8370<br />MODELS:<br />$21,000<br />HAIR:<br />$4600<br />MAKE UP:<br />$2550<br />MISCELLANEOUS:<br /> $200<br />ADVERTISING/PROMOTION:<br />$52,025<br />DECOR/PROPS:<br />$9625<br />BEVERAGES:<br />$6750<br />FOOD:<br />$5625<br />TOTAL: $107,310<br />BUDGET: $150,000<br />