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diane von furstenberg

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if we were to put on a fashion for dvf w. a budget & theme...

if we were to put on a fashion for dvf w. a budget & theme...

Published in: Lifestyle, Business

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  • 1.
  • 2. HISTORY
    Diane Von Furstenberg, born in 1946 when she devised the simple jersey wrap dress which is what she is well known for. She creates affordable clothing for beautiful and career-oriented woman.
    She also has beauty, fragrances, home decor, handbags as well as shoes. Her “Diane Von Furstenberg” is her designer line which showcases r2w and resort collections. Her DVF line is a diffusion line made for mass-market and is at a lower price point than her designer line.
  • 3. TARGET MARKET
    FASHION SHOW CATEGORY
    Formal Runway show, simple, traditional, and in some way a classic. These same words that also describe what DVF’s clothing is all about. A formal runway show that only needs the basic of music, a runway, a backdrop and beautiful clothes. This show is not only to promote the clothes but to also give an inspiration to woman for their upcoming wardrobe.
    Attracted to those that are fashion forward, but still enjoy the classics with the mix of the trends in fashion. The age targeted is at 19 and above, ladies who love looking classic and for the classic woman to look sexy and modern.
  • 4. VENUE SELECTION
  • 5. KISS OF DEATH
    • It is a mixture of the game murder mystery with the look of “Where In The World Is Carmen Sandiego?”
    • 6. We were inspired by the influence of DVF as a confident, sexy and strong woman, we used mystery to create a seductive and sexy look. BOMBSHELL MEETS DIVA
    • 7. pin-up meets burlesque meets Bonnie (bonnie&cylde)
    • 8. story of a guy who is murdered and the only evidence
    they have is the red lipstick someone has to find the girl
    with the red lipstick, but the catch is every girl on the runway
    has red lipstick
  • 9.
  • 10. SECURITY AND CRISIS MANAGEMENT PLAN
    • Docking/Service Area – 1
    • 11. Main Lobby – 2
    • 12. Hair & Makeup – 1
    • 13. Clothing & Accessories – 3
    • 14. SKY Room – 1
    • 15. Foyer – 2
    • 16. Concert Hall – 2
  • INTEGRATED MARKETING & COMMUNNICATIONS
    FASHION PHOTOGRAPHY: Trevor Brady.
    - He has worked around the world for magazines such as Glamour, Fashion, Elle, and Style. Trevor will be responsible for getting all the shots of invitees – especially the front row, and models as they walk down the runway. These images will be used for websites and media who request for them.
  • 17. INTEGRATED MARKETING & COMMUNNICATIONS
    Christian Peterson, Canadian videographer who has worked with Canadian designers such as Dimitri Chris. His specialities include events videography and photography, including concerts, special events, small or large scale corporate assignments with a focus on fashion, editorial portraiture and events. We think it would be great if we worked with Canadians in our fashion event because it is our first time showing in Toronto.
  • 18. INTEGRATED MARKETING & COMMUNNICATIONS
    GUEST LIST:
    Front Row
    Coco Rocha
    Lisa Tant
    Urbanebloc – Gloria Chik
    KeshiaChante
    Toronto Is Fashion – Richard Fab
    Andrew Ferguson
    Lynsie Roberts
    Stacey Mackenzie
    Gail Mcinnes
    Get Janet
    Jen Tse
    Kimberley Newport
    Joe Mimran
    Stéphane Le Duc
    Bernadette Morra
    Noreen Flanagan
    Kirk Pickersgill
    Brian Bailey
    Jeanne Becker
    Stephen Wong
    Divine Brown
     
    Media
    Perez Hilton
    Claude Laframboise – LOULOU Editor-in-Chief
    Erica Lam – The Style Spy Founder/Editor-in-Chief
    Rita Silvan – ELLE Canada Editor-in-Chief
    Laura Decarufel – ELLE Canada Senior Editor
    Bernadette Morra – FASHION Magazine Acting Editor-in-Chief
    Caitlan Moneta – FASHION Magazine Assistant Fashion Editor
    Bryan Soroka – Style Magazine Editor-in-Chief
    Olivier Felicio – Style Magazine President
    Maggie Wrobel – Globe and Mail Deputy Editor/Style
    Ann-Marie Colacino – Metro News Fashion Editor
    Nathalie Roze Fischer – Metro News Fashion & Pop Culture
    Douglas Kelly – National Post Editor-in-Chief
    Benjamin Errett – National Post Fashion  Editor
    Rita DeMontis – Sun Media Newspaper Fashion Editor
    David Graham – Toronto Star Fashion Editor
    Tanya Kim – Etalk
    Jesse Cruickshank (ETalk)
    Dan Levy
    CityTV News Reporters
    Toronto Fashion Bloggers
    Nylon Magazine Editors
     
     
     
    Industry
    Holt Renfrew Buyers
    The Bay buyers
    Wardrobe Stylist
    Boutique Store Owners
  • 19. INTEGRATED MARKETING & COMMUNNICATIONS
    PRESS KIT
    INVITE & TICKET
  • 20. SPONSORS
  • 21. SPONSORS
  • 22. SPONSORS
  • 23. STYLING PLAN: MAKE-UP PLAN
    Lips:
    Red matte lips
     
    Eyes:
    Lavender powder eye shadow, cream eye shadow as highlight, white eye shadow on tear ducts, black liquid liner on top lash line, white eye liner on bottom water line ,black mascara on upper and lower lashes, brown eye shadow under bottom lashes
     
    Cheeks:
    Matte bronzer under cheek bones to define
     
    Brows:
    “Pin-up” brow, defined arch, filled in with appropriate shade
     
    Skin:
    Liquid foundation with translucent powder to finish
  • 24. STYLING PLAN: HAIRPLAN
     
     
    Hair:
    • Keep hair down with big curls
    • 25. Hair length must be past chest
    • 26. Apply extensions/weave to models with short hair
    • 27. Apply thickening spray
    • 28. Set hair in rollers
    • 29. use big barrel curling irons for those who need it
    • 30. finish off with finishing shine and hair spray
     
     
     
     
     
     
     
     
     
  • 31. SHOW LINE-UP & MODELS
  • 32. SHOW LINE-UP & MODELS
  • 33. SHOW LINE-UP & MODELS
  • 34. SHOW LINE-UP & MODELS
  • 35. SHOW LINE-UP & MODELS
  • 36. SHOW LINE-UP & MODELS
  • 37. SHOW LINE-UP & MODELS
  • 38. SHOW LINE-UP & MODELS
  • 39. SHOW LINE-UP & MODELS
  • 40. SHOW LINE-UP & MODELS
  • 41. MUSIC & CHOREOGRAPHY PLAN
  • 42. MATERIAL CHECK-LIST
  • 43. BUDGET FOR FASHION SHOW
    VENUE:
    $9,250
    EVENT STAFF:
    $4390
    ENTERTAINMENT:
    $925
    AUDIO&VISUAL:
    $8370
    MODELS:
    $21,000
    HAIR:
    $4600
    MAKE UP:
    $2550
    MISCELLANEOUS:
    $200
    ADVERTISING/PROMOTION:
    $52,025
    DECOR/PROPS:
    $9625
    BEVERAGES:
    $6750
    FOOD:
    $5625
    TOTAL: $107,310
    BUDGET: $150,000