Mindset reset final


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Every Marketers Brainstorming friend. Try these exercises to get your creative juices going again.

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Mindset reset final

  1. 1. DIMENSIONAL DESIGN O Energize your Marketing
  2. 2. Energize the marketing side of your brain with a few of Dimensional Designs’ favorite marketing quotes.
  3. 3. Differentiation is Survival… If you don’t believe it, ask thecompanies that closed their doors.
  4. 4. Marketing is a system, a system that can be clogged, choked, and eventually burned out if it is not refueled.
  5. 5. Be Authentic.
  6. 6. Solutions come from answers.Answers come from questions.Questions come from curiosity. Curiosity comes from within.
  7. 7. When was the last time you had anopen and honest conversation with your team about your marketing strategy?
  8. 8. Breakdown your internal needs and roadblocks that effect your team.
  9. 9. Whiteboarding Exercise: As a team, make a list of every single job position in your company that represents or impacts the marketing or company brand.Now brainstorm on if you are relating your marketing vision to each and every one of those people. They are critical implementers.
  10. 10. Are you ahead of the curve, behind the curve, or always chasing the curve?
  11. 11. There’s no genius behind it. It’spersistence and listening to people. Craig Newmark
  12. 12. It is not the answer that enlightens, but the question.
  13. 13. Your Customer:Find a topic or question that truly applies to your company, email it to your team and ask for a reply, then see whatanswers you get back. You may be surprised at some of the responses you get.Use the WhiteBoard exercises as “conversation starters” for you and your team. Use one before your next weeklymeeting and see if the creative juices get flowing. You will be amazed at the results, good or bad.
  14. 14. Good design is created withemotion, but it is implemented with logic.
  15. 15. Failure is the opportunity to begin again, more intelligently. Henry Ford
  16. 16. Open your eyes… Open your mind.
  17. 17. Remember this, only a single competitor can survive as the cheapest, the others have to usebranding. The stronger the brand, the stronger the company.
  18. 18. To live a creative life, we must lose our fear of being wrong. Joseph Chilton Pearce Philosopher, Writer
  19. 19. Does your company lead or follow?
  20. 20. Who is your end user?Are you sure you really know?
  21. 21. Always remember! What is obvious to youis not always obvious to your client.
  22. 22. Problems that are difficultin one domain may be trivial tosolve from the perspective of a different domain. Karim Lakhani Harvard Business, Innovation Studies
  23. 23. Name the three features of your company that aremost important to your client…Of those which one are you the best at providing?
  24. 24. Refine what works and jettison what doesn’t.
  25. 25. Innovation is what gives traction in the marketplace. Marty Neumeier
  26. 26. Always design a thing by considering it in its next larger context- a chair in a room, a room in a house, a house in an environment, an environment in a city plan. Eliel Saarinen, Industrial Designer/ Architect
  27. 27. Our brains are hardwired to notice what’s different. Marty Neumeier
  28. 28. Evaluate. Execute. Excite.
  29. 29. You will either step forward into growth or will step back into safety. Abraham Maslow
  30. 30. Dimensional Design 3505 Newpoint Place Suite 400 Lawrenceville, Ga 30043 www.dimensionaldesign.net