Solutions come from answers.Answers come from questions.Questions come from curiosity. Curiosity comes from within.
When was the last time you had anopen and honest conversation with your team about your marketing strategy?
Breakdown your internal needs and roadblocks that effect your team.
Whiteboarding Exercise: As a team, make a list of every single job position in your company that represents or impacts the marketing or company brand.Now brainstorm on if you are relating your marketing vision to each and every one of those people. They are critical implementers.
Are you ahead of the curve, behind the curve, or always chasing the curve?
There’s no genius behind it. It’spersistence and listening to people. Craig Newmark
It is not the answer that enlightens, but the question.
Your Customer:Find a topic or question that truly applies to your company, email it to your team and ask for a reply, then see whatanswers you get back. You may be surprised at some of the responses you get.Use the WhiteBoard exercises as “conversation starters” for you and your team. Use one before your next weeklymeeting and see if the creative juices get flowing. You will be amazed at the results, good or bad.
Good design is created withemotion, but it is implemented with logic.
Failure is the opportunity to begin again, more intelligently. Henry Ford
Innovation is what gives traction in the marketplace. Marty Neumeier
Always design a thing by considering it in its next larger context- a chair in a room, a room in a house, a house in an environment, an environment in a city plan. Eliel Saarinen, Industrial Designer/ Architect
Our brains are hardwired to notice what’s different. Marty Neumeier