Dima Todorova-Lilavois: Recent Work

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  • 1. Dima  Todorova  Lilavois  interaction designer, information architect, communication strategist917.407.9242    /    dima@todorova.net  
  • 2. My  approach  to  experience  design  and  strategy  is        1        user-­‐centered,        2          itera>ve,                              3          grounded  in  research,  tes>ng  and  metrics,  and        4        flexible.  I  believe  in  carefully    selec8ng  and  adap8ng  methodology  and  approach  to  suit  the  individual  project’s  requirements,  8me  parameters  and  budget.    
  • 3. HOW  I  THINK  ABOUT  THE  PROCESS   1   Define the goal and 2   Explore the message possibilities •  gather  requirements   •  create  user  scenarios   •  dis8ll  key  messages     •  create  personas   •  audit  current  content   •  explore  interac8on  models   •  review  web  analy8cs   •  test  early  prototypes   3   Draw it out •  review  compe8tors   •    create  sitemaps   •  conduct  heuris8c  analysis   •    create  wireframes   •    dra?  func8onal  requirements   •    test  prototypes   •    dra?  content  requirements   •    visual  design   4   It all comes 5   Beyond the launch: together: ensuring success implementation •  training   •  metrics   •  tech  requirements   •  tes8ng   •  implementa8on   •  improving  
  • 4. artmobile  About  this  project:   My  involvement:  a  concept  for  a  handheld  app  that   •   concept  design    delivers  ac8vi8es  for  elementary  school   •   naviga8on  flow  children  to  explore,  create  and  share   •   audience  research/personas  informa8on  about  famous  portraits.  The   •   interface  design  personas  displayed  here  were  used  to  inform  design  direc8on  and  choices.   Alex   Sofia  
  • 5. artmobile:  screen  designs  About  this  project:   My  involvement:  a  handheld  app  that  delivers  ac8vi8es  for  elementary  school   -­‐   concept  design    children  to  explore,  create  and  share  informa8on  about  famous   -­‐   naviga8on  flow      portraits.   -­‐   interface  design  
  • 6. Redesign  of  the  NYU  Arts  &  Science  Schools  Websites   About  the  project:     My  involvement:   A  large  scale  project  encompassing  the  redesign  of   •   project  requirements   4  school-­‐level  sites.  In  the  first  phase,  three  key   •   messaging  and  strategy   messages  were  constructed  with  the  help  of   •   informa8on  architecture   cardsor8ng  exercises.  The  key  messages,  paired   •   interac8on  design   with  web  analy8cs  and  user  research  guided  the   •   project  management   first  phase  of  the  redesign,  emphasizing  redefined   informa8on  architecture,  user  experience,  and   visual  design  of  the  umbrella  Arts  &  Science  site.  
  • 7. Redesign  of  the  NYU  Arts  &  Science  Schools  Websites  (con>nued)   old  homepage   new  homepage  The  old  homepage  was  outdated  and  had    become  a  repository  of  links.  During  ini8al  interviews  with  internal  and  external  users  it  also  became  apparent  that  there  is  a  need  to  clarify  and  establish  what  NYU  Arts  &  Science  is  to  the  larger  internal  and  external  community  (as  comprising  of  the  College,  Graduate  School  and  Liberal  Studies).  The  new  homepage  was  guided  by  the  need  to  clarify  and  establish  a  presence  for  Arts  &  Science.  The  design  was  further  guided  by  three  key  messages  which  we  defined  with  the  leadership  team  through  a  series  of  messaging  exercises.  
  • 8. NYU  Arts  &  Science  Landing  Pages:  Department  and  Program  Page  Through  web  analy8cs  we  determined  that  the  Departments  and  Programs  page  is  the  most  visited  page  and  the  second  ranked  entry  point  to  the  website,  a?er  the  homepage.  A  tabbed  layout  allowed  for  users  to  quickly  scan  and  find  the  desired  program  from  the  A-­‐Z  lis8ngs  or  browse  programs  by  area  of  studies.  My  involvement:  •   user  research  •   metrics  analysis    •   low  and  high  fidelity  wireframes  •   guerilla  style  user  tes8ng     High  fidelity  wireframe  that  was  used  for  implementa8on  Early  stage  wireframe  of  tabbed  design  
  • 9. NYU  Arts  &  Science  Landing  Pages:  Administra>ve  Resources  Page   One  of  the  challenges  with  the  old  "Policies  and   Procedures  page  was  that  it  was  not  used  by   administrators.  In  fact,  they  relied  almost  en8rely  on   email  to  distribute  links  to  the  appropriate  webpages.   The  newly  defined  Administra8ve  Resources  portal   simplified  the  structure,  eliminated  unnecessary  content   and  emphasized  ease  of  naviga8on  and  findability,   increasing  the  use  of  these  pages  by  the  internal   community.   My  involvement:   •   user  research   •   metrics  analysis     •   low  and  high  fidelity  wireframe   •   guerilla  style  user  tes8ng     High  fidelity  wireframe  that  was  used  for  implementa8on  Early  stage  wireframe  detail  
  • 10. Content  inventory  for  the  NYU  College  of  Arts  &  Science  Website  About  this  project:  A  detailed  content  audit  is  the  first  step  to  understanding  the  scope  of  exis8ng  content.  In  this  case  the  content  audit  was  augmented  with  web  stats  to  inform  and  redefine  informa8on  architecture.  
  • 11. Examples  of  a  few  of  the  NYU  Arts  &  Science  school  and  departmental  sites  I  have  worked  on:  
  • 12. About  the  project:    NYU  Glucksman  Ireland  House  Redesign   Ini8al  interviews,  and  site  analy8cs  were  used  to  define   the  design  direc8on.  The  needs  of  the  two  dis8nct   audiences,  an  academic  community  encompassing   students  and  researchers  and  the  Irish-­‐American   community  in  New  York,  guided  the    content  and  the   design  features.     The  goal  was  to  create  a  dynamic  website  that  u8lizes   exis8ng  resources  and  is  easy  to  maintain  over  8me,  yet   portrays  a  lively  and  vibrant  community.   My  involvement:   •   project  requirements   •   content  guidelines   •   informa8on  architecture   •   project  management   •   interac8on  design  
  • 13. History  Module  for  High-­‐school  Students   About  this  project:   A  web-­‐based  mul8media  pla^orm  designed  to  complement  in-­‐ class  instruc8on  by  allowing  students  to  explore  and  visualize   the  rela8onship  between  world  history  events  and  immigra8on   pa_erns  in  the  USA.   My  involvement:   •  instruc8onal    design            •  user  interface  design  
  • 14. ABOUT  ME   I  am  passionate  about  crea>ng  user-­‐ PRESENTLY     centered,  impaceul,  efficient,  and   •  design  interac8on  flows  and  UI  for  e-­‐learning   easy-­‐to-­‐use  digital  solu>ons  and   so?ware   learning  environments  that  facilitate     •  create  wireframes,  mockups  and  prototypes   a  great  user-­‐experience.     •  Ini8ate  and  conduct    user  tes8ng   RECENTLY   I  believe  in  carefully  selec8ng  and   •  completed  a  master’s  in  Digital  Media  Design   adap>ng  the  methodology  to  the   for  Learning   individual  project’s  requirements,   •  focus  on  cogni8ve  &  learning  sciences,  games   8me,  parameters  and  budget.   for  learning  and  research  methods   IN  THE  PAST   I  believe  in  star8ng  with  content  first.   •  directed  web  and  media  ini8a8ves  for  NYU   And  in  cra?ing  digital  solu8ons  and   Arts  &  Science   instruc8onal  projects  that  are  scalable   •    gathered  need  requirements,  defined   and  sustainable  over  8me.  I  take  a   informa8on  architecture,  content  and  feature   hands-­‐on  approach  and  I  readily  delve   guidelines,  interac8on  models  and  technical   into  programming,  visual  design,   specifica8ons     content  or  produc>on  when  the   •  led  a  small  team  of  a  designer  and  developers     project  requires  it.   •  designed  all  things  visual  for  interac8ve  and   tradi8onal  media  for  art,  cultural  and  non-­‐ profit  clients.    917.407.9242  /  dima@todorova.net  
  • 15. Thank  you!  917.407.9242    /    dima@todorova.net