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Tips for writing effective business case studies
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Tips for writing effective business case studies

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This is from an internal training I conducted in 99X Technology. Hope it will help the general audience too.

This is from an internal training I conducted in 99X Technology. Hope it will help the general audience too.

Published in: Business, Education

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  • To view this presentation, first, turn up your volume and second, launch the self-running slide show.
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  • Presentations are a powerful communication medium.
  • …align employees,
  • Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours.
  • …and propel
  • …global causes.
  • Along the way we’ve discovered…
  • …five simple rules for creating world-changing presentations.
  • The first rule is: Treat your audience as king.
  • The second rule is: Spread ideas and move people.
  • Breaking your dependence on your slides can do a world of good for your relationship with your audience.
  • The next rule is: Help them see what you are saying.
  • Rule number 4: Practice design, not decoration.
  • The last rule is: Cultivate healthy relationships (with your slides and your audience)
  • The last rule is: Cultivate healthy relationships (with your slides and your audience)
  • Letting go is hard, we know.
  • So there are the rules.
  • Transcript

    • 1. For more than 10 years,we have been telling ourstories in lunch room,restaurants and bars.Now it’s the time to write them in…Case Studies
    • 2. What the hell is a case study?What kind of new crap it can bring to me?Isn’t there more to life than writing nonsense? THE NEXT CORPORATE BULLSHIT
    • 3. Writing stories is funWriting one’s own story is even more funWriting one’s own story as an adventureis fascinating THE INITIAL CARROTS
    • 4. TARGET A CXO IN APROSPECT COMPANY
    • 5. Case study should convincethat we can solve businessproblems in a methodic,predictable and transparentway
    • 6. 6 RULES
    • 7. 6 RULES
    • 8. 1 COMPANY LEGACYSHOULD dwell IN THE CASE STUDY
    • 9. Useto avoid logical idiocy
    • 10. 2 GIVE it the face of a
    • 11. Narration• Add liveliness• Define Characters• Multiple sub-stories
    • 12. 3 NOT READYMADE
    • 13. Be specific about cases – do not bring in generic stuff Solution does not necessarily be generalizable
    • 14. 4
    • 15. How did you respond in a crisis situation? WORLD WAR I GERMANY AUSTRIAHere the situation is not Here the situation iscatastrophic but serious catastrophic but not serious
    • 16. CONNECT THE5
    • 17. RETROSPECTIVETHINKINGBuilding history based onknowledge available in eachhistoric point RETROACTIVE THINKING Building history as a narration of projected events into the light of current state of knowledge
    • 18. DEFINE THE PROBLEM6

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