Charting your digital agenda
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Charting your digital agenda

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In today's connected world, enterprises need to create a Digital Roadmap or an Agenda to drive Digital Transformation within their enterprise. This has become a Business Imperative for organizations ...

In today's connected world, enterprises need to create a Digital Roadmap or an Agenda to drive Digital Transformation within their enterprise. This has become a Business Imperative for organizations seeking Competitive Differentiation and those who wish to attan Competitive Advantage. This presentation talk about the 3 layers that make up the Digital Agenda formulation.

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Charting your digital agenda Charting your digital agenda Presentation Transcript

  • Competing in the Social Era: Charting Your Digital AgendaDileep SrinivasanVP, Venture Leader- Cognizant Socialdileep.srinivasan@cognizant.com@dileepsriwww.dileepsri.com
  • Social and mobiletechnologies are transforming our lives, businesses and the world we live in
  • 5 forces transforming the business as usual model1. Social communities are defining and influencingproducts & services2. Social, Mobile and devices are now the main platformsfor data and information consumption 3. Consumers increasingly adopting Digital channels forpurchases, lifestyle and decision making4. The huge growth of unstructured data and usergenerated content5. Analytics defining more narrowly target segments &producing insights that support business
  • Todays business imperative• Capitalize on digital and turn its use into Competitive Advantage
  • The strategyEstablish your 3 layered Digital Agenda
  • Layer 1 - Source Layer Comprises of enterprise information and data originating from internal and external sources, as well as data assets that may be in the form of structured or unstructured data.Layer 1
  • Layer 2 - Production Layer This layer uses data from the source layer to design and build digital interactions to be consumed by the third layer - the consumption layerLayer 2
  • Layer 3 - Consumption LayerLayer 3 • This layer constitutes the web, social and mobile platforms consumers use predominantly to consume content, engage and interact.
  • Digital Agenda - The Framework
  • For more detailed informationdownload the white paper at: http://j.mp/XGG0UT Twitter - @dileepsri LinkedIn - Dileep Srinivasan Website- www.dileepsri.com