An Analog Brain in the Digital World: Newspapers

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  • Mid-1800s, Whale Oil was an economy much like the Oil industry we see today.
    Lard Oil, Camphene, Kerosene. Still, many whale oil merchants argued that they would not be eclipsed by the competition. Then, in 1859, \"Colonel\" Edwin L. Drake struck oil in the small town of Titusville, Pa. This black gold gushing from the ground provided a new and much more plentiful raw material for the production of kerosene, which surged throughout the country and doomed the whale oil industry.






  • Page designers, the printers, the writers, the copy editors, everyone.



























  • Rules like heirarchy























  • - If you’re a professor, teach the latest evolution of news, don’t let someone do it who has never been around the industry but happens to know all this “Web 2.0” shit
    - If you’re working in a company that could lose people because of technology advances, find talent that just needs to learn the technology to be useful



  • An Analog Brain in the Digital World: Newspapers

    1. 1. How The Digital World Needs The Analog Wold Rick Martinez Twitter: @digx - E-mail: rick.martinez@gmail.com Tuesday, February 24, 2009
    2. 2. How The Digital World Needs The Analog Woldl e :D tit ive t nta Te Rick Martinez Twitter: @digx - E-mail: rick.martinez@gmail.com Tuesday, February 24, 2009
    3. 3. About Me • Red-shirt Freshman at • Editor of FIUSM.com • Pro web developer for 6 years • Ruby on Rails for 3 years • CompSci and Journalism major • Pink Floyd f***ing rocks Tuesday, February 24, 2009
    4. 4. CAUTION • This presentation was thought of and created like most papers written in college. = A little hungover + 4 hours before this presentation began + Wikipedia = most used source Tuesday, February 24, 2009
    5. 5. We’re murderers Tuesday, February 24, 2009
    6. 6. We kill jobs Tuesday, February 24, 2009
    7. 7. But that’s okay Tuesday, February 24, 2009
    8. 8. The world is evolving Tuesday, February 24, 2009
    9. 9. Newspapers are dying Tuesday, February 24, 2009
    10. 10. Tuesday, February 24, 2009
    11. 11. Tuesday, February 24, 2009
    12. 12. @themediaisdying Tuesday, February 24, 2009
    13. 13. Experts at newspapers are losing their jobs Tuesday, February 24, 2009
    14. 14. And we’re actually starting from scratch Tuesday, February 24, 2009
    15. 15. Don’t Let Them Tuesday, February 24, 2009
    16. 16. on’t Let Them Tuesday, February 24, 2009
    17. 17. Evolve Them Tuesday, February 24, 2009
    18. 18. If you’re afraid of losing your job... Tuesday, February 24, 2009
    19. 19. ...you must evolve. Tuesday, February 24, 2009
    20. 20. There’s a difference between Change & Evolution Tuesday, February 24, 2009
    21. 21. Industries don’t change Tuesday, February 24, 2009
    22. 22. ... but people think they do. Tuesday, February 24, 2009
    23. 23. People are afraid of change Tuesday, February 24, 2009
    24. 24. Whale Oil Market Tuesday, February 24, 2009
    25. 25. No such thing as a Whale Oil Market Tuesday, February 24, 2009
    26. 26. It was an Oil Market Tuesday, February 24, 2009
    27. 27. The world is evolving Tuesday, February 24, 2009
    28. 28. The world is evolving (Like it always has, durr) Tuesday, February 24, 2009
    29. 29. There is no such thing as a newspaper industry. Tuesday, February 24, 2009
    30. 30. There is only a News Industry Tuesday, February 24, 2009
    31. 31. But there is value in what the newspaper world has given us. Tuesday, February 24, 2009
    32. 32. Have faith in what’s already out there. Tuesday, February 24, 2009
    33. 33. Tuesday, February 24, 2009
    34. 34. BORING Tuesday, February 24, 2009
    35. 35. Tuesday, February 24, 2009
    36. 36. BETTER Tuesday, February 24, 2009
    37. 37. Tuesday, February 24, 2009
    38. 38. ABOUT THE SAME Tuesday, February 24, 2009
    39. 39. What’s the problem? Tuesday, February 24, 2009
    40. 40. Tuesday, February 24, 2009
    41. 41. Tuesday, February 24, 2009
    42. 42. Tuesday, February 24, 2009
    43. 43. Tuesday, February 24, 2009
    44. 44. Tuesday, February 24, 2009
    45. 45. Tuesday, February 24, 2009
    46. 46. Tuesday, February 24, 2009
    47. 47. Tuesday, February 24, 2009
    48. 48. Tuesday, February 24, 2009
    49. 49. Tuesday, February 24, 2009
    50. 50. Dynamic Tuesday, February 24, 2009
    51. 51. Aren’t computers dynamic? Tuesday, February 24, 2009
    52. 52. They won’t be until programmers stop directing design Tuesday, February 24, 2009
    53. 53. What happens when programmers design? Tuesday, February 24, 2009
    54. 54. My two favorite examples Tuesday, February 24, 2009
    55. 55. My two favorite examples Tuesday, February 24, 2009
    56. 56. My two favorite examples Tuesday, February 24, 2009
    57. 57. The enemy is “overstructuring” Tuesday, February 24, 2009
    58. 58. WHAT IN THE F**K?! Tuesday, February 24, 2009
    59. 59. Facebook isn’t required to make information interesting. Tuesday, February 24, 2009
    60. 60. The content industry MUST make its content interesting. Tuesday, February 24, 2009
    61. 61. Newspapers got it right Tuesday, February 24, 2009
    62. 62. With content, advertising is half the battle Tuesday, February 24, 2009
    63. 63. Headlines are advertisements Tuesday, February 24, 2009
    64. 64. But so is the design Tuesday, February 24, 2009
    65. 65. Design defines importance Tuesday, February 24, 2009
    66. 66. Tuesday, February 24, 2009
    67. 67. Tuesday, February 24, 2009
    68. 68. Tuesday, February 24, 2009
    69. 69. Tuesday, February 24, 2009
    70. 70. Tuesday, February 24, 2009
    71. 71. Tuesday, February 24, 2009
    72. 72. Tuesday, February 24, 2009
    73. 73. Tuesday, February 24, 2009
    74. 74. Tuesday, February 24, 2009
    75. 75. Websites don’t got it Tuesday, February 24, 2009
    76. 76. Because websites are still defined as structures of data Tuesday, February 24, 2009
    77. 77. Content != Outline Tuesday, February 24, 2009
    78. 78. Some content should be defined as outlines or lists Tuesday, February 24, 2009
    79. 79. Some content should be defined as outlines or lists (but it’s usually more personal informative information) Tuesday, February 24, 2009
    80. 80. Some content should be defined as outlines or lists (but it’s usually more personal informative information) Tuesday, February 24, 2009
    81. 81. Tuesday, February 24, 2009
    82. 82. THEY (ALMOST) GOT IT! Tuesday, February 24, 2009
    83. 83. So who’s going to do this for you? Tuesday, February 24, 2009
    84. 84. They’re already working (or they’re already out of work) Tuesday, February 24, 2009
    85. 85. Print designers should be teaming with web designers Tuesday, February 24, 2009
    86. 86. But the web designers should be learning from the print designers Tuesday, February 24, 2009
    87. 87. The analog world has value if they want to evolve Tuesday, February 24, 2009
    88. 88. So seek the motivated ones Tuesday, February 24, 2009
    89. 89. AND HIRE THEM Tuesday, February 24, 2009
    90. 90. Some don’t want to do it though... Tuesday, February 24, 2009
    91. 91. And many aren’t even thinking about it. Tuesday, February 24, 2009
    92. 92. If you’re one of them... Tuesday, February 24, 2009
    93. 93. EVOLVE Tuesday, February 24, 2009
    94. 94. Survival of the Fittest Tuesday, February 24, 2009
    95. 95. Contact • E-mail: rick@idreamofcode.com • Stalker Twitter: @digx • WWW: idreamofcode.com • FIU Student Media: FIUSM.com Tuesday, February 24, 2009

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