Marketing has been about our products, our features etc. Customers now call the shots, demanding you do the business outside in – what, where, how and when they want.
We do not want to have a posture which is totally customer driven or market driven which means no control. We need to have the right blend of both
While delivering our value to the market, the message needs to involve both the right and left brained thinking. Earlier it was only the creative in marketing and then followed the reign of the analytical, who used this as a differentiation. It’s not either/or but a nice balance. I’m a left hander so my right brain works. Things are not RIGHT for me
Till now -marketing is only bothered about creating leads and not about the closure, similarly sales is only concerned about closure and not about a continuous engagement or customer lifecycle.
Potential customers first need information before that start engaging in any meaningful way to a vendor. The stage moves from Status-Quo to close. Trying to build a strong one-to-one engagement(sales) is something which comes in much later in the customer acquisition cycle. Our messages build that engagement by creating personas for the targeted segment and keeping them engaged through meaningful content which is more like a story and drives them emotionally.
Networks and nodes are a major element of how we build our story in the targeted market and there is no better way to do this that Social Networking.
With a sales process defined, we can set the right marketing + sales mix. Doing this for the first 3-6 months will give us an idea about how to reach the market, makes sales predictions and also help us accelerate our market development program
Is not about running a business Only Inside Out Credits flickr - http://www.flickr.com/photos/paulbw/3867215195/sizes/z/
Is about having a posture that is Market Shaping Credits flickr - http://www.flickr.com/photos/jak_king/3871214867/#/photos/jak_king/3871214867/lightbox/
Is about Intelligence and Imagination, just like Yin and Yang Creits Wikipedia - http://en.wikipedia.org/wiki/File:Yin_and_Yang.svg
Is about Sales and Marketing going Hand-in-Hand Credits - http://bit.ly/ftZtuv
Messages to the market are filled with lot’s of Simple Emotional Stories which are Viral, based on Concrete facts and Credible references to bring about an Unexpectedness in the customers mindset . Credits flickr -http://www.flickr.com/photos/hollyjsch/3339457747/in/photostream/
Has Social Networking built into it Credits Picasa - https://picasaweb.google.com/lh/photo/gF2oiwbOQYVI_ezVpYCklQ?feat=directlink
Makes the best use of Tools, Techniques And Processes