Dig Keynote Presentation

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Presented by: Adam Nanjee

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  • Discuss Facebook’s global social graph
  • Games are inherently social, irrespective of web and mobile Thought provoking, competition, testing, iterations, intellect, social graph
  • Africa is fastest growing mobile market in the world 650M subscribers currently – 735M by the end of 2012
  • > Asia is the largest mobile market followed by Africa, Europe, and North America, South America Africa jumped into second place with 650M subscribers overtaking both NA and Europe this year alone and growth
  • > What do you leave home with? Your wallet, mobile, keys and now tablet computer
  • \\
  • http://www.tomsguide.com/us/Android-iOS-Nintendo-DS-Sony-PSP-Mobile-Gaming,news-13191.html now tablet computer Discuss 13% of BB app developers making 100k or more Discuss App World as a commercial business
  • Engage in the game, around the game enticing incentives that are socially relevant Social discoverability
  • Dig Keynote Presentation

    1. 1. Why Gaming? Why Social? Why Mobile? DIG Keynote – November 2011 Adam Nanjee Global Portfolio Manager Social Networking Partnerships
    2. 3. Social
    3. 4. Social refers to the interaction of organisms with other organisms and to their collective co-existence.
    4. 5.
    5. 7. Socialize Your Games
    6. 9. Socialize Your Games <ul><li>Farmville - 70M Facebook users </li></ul><ul><li>Cityville - 100M Facebook users </li></ul><ul><li>Platform level integration </li></ul>“ Every successful game that exists on a PC, consoles, should come on the Facebook platform at some point” - Julien Codorniou, Facebook’s Head of Gaming Europe
    7. 10. Socialize Your Games <ul><li>Link rewards and incentives to interaction </li></ul><ul><li>Tie into users social graph </li></ul><ul><li>Add elements of collaboration and competition </li></ul><ul><li>Keeps users engaged longer </li></ul><ul><li>More time spent, more money spent </li></ul><ul><li>Increases adoption exponentially </li></ul>
    8. 11. What is RIM doing? <ul><li>New BBX platform supports gaming engines from Marmalade, Unity and Epic </li></ul><ul><li>Built in support for Scoreloop - mobile social gaming platform </li></ul><ul><li>Best-in-class HTML5 with hardware accelerated graphics </li></ul><ul><li>70M users world-wide </li></ul><ul><li>Over 1B downloads from BlackBerry App World </li></ul><ul><li>5M downloads/day </li></ul><ul><li>New! Developer Zone </li></ul>
    9. 12. Developer and Gaming Success <ul><li>Spice Labs – Over 20M downloads from BlackBerry App World – Key title: Hangman </li></ul><ul><li>Doodle Blast – 3 months, 40k downloads, exclusive to BlackBerry PlayBook </li></ul><ul><li>Magmic – has developed 100 BlackBerry apps with over 30M total downloads </li></ul>
    10. 13. Why Does Mobile Matter?
    11. 14. 475,000,000 Daily Circulation of Newspapers 825,000,000 Registered Cars 1,8,000,000 Unique Credit Card Holders 2,250,000,000 Number of Toothbrushes in use 4,000,000,000 Number of FM Radios 4,700,000,000 + Number of Mobile Phone Subscriptions
    12. 15. Mobile is the most powerful digital medium to date. <ul><li>Rapid growth, huge market size </li></ul><ul><li>It’s personal in nature, top on a personal priority scale </li></ul><ul><li>Full of context </li></ul><ul><li>Opportunity to run a commercial viable business </li></ul><ul><ul><li>It makes you money </li></ul></ul>
    13. 16. Mobile is Personal <ul><li>91% of people have their mobile phones within arms reach 24/7 – Morgan Stanley </li></ul><ul><li>60% of married people will not share their mobile phones with their spouse – Wired Magazine </li></ul><ul><li>It takes an average of 26 hours for a user to report a lost wallet but only 68 minutes to report a lost mobile phone – Unisys </li></ul>
    14. 17. Mobile is Contextual <ul><li>Always on, Always connected </li></ul><ul><li>Personal media </li></ul><ul><li>Billing systems </li></ul><ul><li>Identification </li></ul><ul><li>Communication </li></ul><ul><li>Social graph </li></ul><ul><li>Augmented reality </li></ul><ul><li>Location based services </li></ul><ul><li>Fun </li></ul>
    15. 18. Mobile Makes Money <ul><li>Product, Marketing, and Distribution </li></ul><ul><li>Socialize your games </li></ul><ul><li>13% of BlackBerry developers make $100,000+ from BlackBerry App World – Evans Data Corp </li></ul><ul><li>BlackBerry apps generate 40% more revenue than Android apps – Vision Mobile </li></ul>
    16. 19. Keys to Success in Mobile Social Gaming <ul><li>P2P challenges </li></ul><ul><li>Inclusion of mobile features (LBS, context, geo-loc) </li></ul><ul><li>Achievements, rewards, prizes and trophies </li></ul><ul><li>Avenues for discoverability </li></ul><ul><ul><li>Find new friends </li></ul></ul><ul><ul><li>Social graph, chat, connections </li></ul></ul><ul><li>Incentives that are socially relevant </li></ul>
    17. 20. Thank You. Adam Nanjee Global Portfolio Manager Social Networking Partnerships Research In Motion Limited – BlackBerry www.blackberry.com Twitter: @adamnanjee, @BlackBerry Facebook BlackBerry Fan Pages Youtube.com/blackberry

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