Your SlideShare is downloading. ×
Tactical Marketing Plan
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tactical Marketing Plan

1,796

Published on

Tactical Marketing Plan

Tactical Marketing Plan

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,796
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
44
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. http://digiworldhanoi.vn [Company Name] Tactical Marketing Plan Version 0.0 [Date published] Presented by: [Presenter's name] http://digiworldhanoi.vn
  • 2. Tactical Marketing Plan Use the Tactical Marketing Plan to identify the action items and expectations that surround marketing your product or service. Use this template to begin the process of brainstorming and building your marketing plan. Plan Overview Practice:       Name of Campaign:       Campaign Manager:       Subject Matter Expert:       Objective Target Market In this section, you need to define your current customers and the potential customers you want to target. Product Demographics       Target Contact Demographics       http://digiworldhanoi.vn 11/24/2009 Tactical Marketing Plan Page 2
  • 3. Message Summary Call to Action Use this section to brainstorm words or phrases that ask the customer to take action. What is the desired outcome?       What is the pull-through offer?       Process List Development       Prospecting Mechanism       Pre-event Follow-up       http://digiworldhanoi.vn 11/24/2009 Tactical Marketing Plan Page 3
  • 4. Post-event Follow-up       Opportunity Qualification Process and Criteria Project Plan Necessary Event Resources Resource Role Estimated Work Hours Budget Compile a list of pertinent items that you will use to create your budget line items (for example, booth rental, amenities, travel). Use the Marketing Budget Plan template to build your final budget. http://digiworldhanoi.vn 11/24/2009 Tactical Marketing Plan page 4
  • 5. Metrics and Expectations Approval CEO: Date: / / Campaign Date: / / Manager: Product Date: / / Manager: Project Date: / / Manager: Date: / / Date: / / http://digiworldhanoi.vn 11/24/2009 Tactical Marketing Plan page 5
  • 6. Campaign Sign-off The undersigned accept this Marketing Campaign as described herein. Signature/Date Signature/Date Signature: Signature: Print first and last name: Print first and last name:             Title:      Date:       Title:      Date:       Signature: Signature: Print first and last name: Print first and last name:             Title:      Date:       Title:      Date:       Signature: Signature: Print first and last name: Print first and last name:             Title:      Date:       Title:      Date:       Note: Additional signatures might be required if the document changes significantly per the client’s request. http://digiworldhanoi.vn 11/24/2009 Tactical Marketing Plan page 6

×