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Before Social Media
Before Social Media
Before Social Media
Before Social Media
Before Social Media
Before Social Media
Before Social Media
Before Social Media
Before Social Media
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Before Social Media

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Before Social Media

Before Social Media

Published in: Business, News & Politics
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  • Fundamental flaw: Goal is not 'market leadership.' Look at GM, which fell off the cliff pursuing 'market leadership.' Market leadership is good for corporate egos, but it ain't gonna pay the bills. Better: Customer relationships; knowledge about what customers and markets value, and, most important, profitability. Finally, measurement needs to be considered.
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  • 1. Overview BEFORE You Start Your Social Media Marketing http://digiworldhanoi.vn
  • 2. First - Traditional Marketing <ul><li>Don’t just jump into social media </li></ul><ul><li>Form “old-school” marketing planning to maximize communication and influence to your target market </li></ul>Marketing Plan Your Customers “ Fail to plan, plan to fail.”
  • 3. Triple Jump - Hop, Step, Jump <ul><li>Hop – Understanding who you are </li></ul><ul><li>Step – Determine campaign objectives </li></ul><ul><li>Jump – Communication plan – including social media </li></ul>
  • 4. Understanding Who You Are <ul><li>Define what you offer </li></ul><ul><li>Target Market </li></ul><ul><li>Value proposition </li></ul><ul><li>Position in Market </li></ul>Before you even think of communicating
  • 5. Know The Market leader <ul><li>Who is the Market Leader </li></ul><ul><ul><li>And other competition </li></ul></ul><ul><li>Ready to be the leader for a target market? </li></ul>
  • 6. Benefits of Market Leadership <ul><li>Public recognition </li></ul><ul><li>Premium price margins </li></ul><ul><li>Shorter sales cycles, lower cost of sales </li></ul><ul><li>Free 3rd party support </li></ul><ul><li>Lots of free publicity </li></ul><ul><li>Long product life cycles </li></ul><ul><li>Easy recruiting </li></ul><ul><li>Access to decision-makers </li></ul><ul><li>Customer loyalty and retention </li></ul><ul><li>Previews of new technology, customer plans </li></ul><ul><li>Most favorable distribution terms </li></ul>
  • 7. Next – The campaign <ul><li>Communication/Campaign Goal </li></ul><ul><li>Target Audience </li></ul><ul><li>Target Audience Perceptions </li></ul><ul><li>Defined Offering </li></ul><ul><li>Call to Action </li></ul>http://digiworldhanoi.vn
  • 8. Social Media Marketing <ul><li>Involve </li></ul><ul><li>Create </li></ul><ul><li>Discuss </li></ul><ul><li>Promote </li></ul><ul><li>Measure </li></ul><ul><li>To </li></ul><ul><ul><li>Increase website traffic </li></ul></ul><ul><ul><li>Invoke positive user behavior (external and internal tracking) </li></ul></ul><ul><ul><li>Increase page views </li></ul></ul><ul><ul><li>Grow mindshare and brand awareness </li></ul></ul><ul><ul><li>Create a positive brand association and keep it sticky </li></ul></ul><ul><ul><li>Increase customer interaction and ultimately advocacy </li></ul></ul><ul><ul><li>Long term - conversion and sales </li></ul></ul>George Benckenstein
  • 9. Notes <ul><li>Excerpts from the Social Media Marketing Plan </li></ul><ul><li>Steve Goldner </li></ul><ul><li>[email_address] </li></ul><ul><li>www.linkedin.com/in/stevengoldner </li></ul><ul><li>www.twitter.com/SocialSteve </li></ul>

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