“ The Secret Power Of An Expert” <ul><li>VAL AND THE EXPERTS MARKET </li></ul><ul><li>I have a  tremendous empathy  for Ex...
“ The Secret Power Of An Expert” <ul><li>WHAT IS AN EXPERT? </li></ul><ul><li>According to Wikipedia,  </li></ul><ul><li>“...
“ The Secret Power Of An Expert” <ul><li>WHY DO I WRITE ABOUT EXPERTS? </li></ul><ul><li>I wrote  “The Secret Power of an ...
“ The Secret Power Of An Expert” <ul><li>WHAT DID I LEARN ABOUT EXPERTS? </li></ul><ul><li>What I found out from my experi...
“ The Secret Power Of An Expert” <ul><li>WHAT DID I LEARN ABOUT CLIENTS? </li></ul><ul><li>As an  IT Business Solutions Co...
“ The Secret Power Of An Expert” <ul><li>WHY EXPERTS? </li></ul><ul><li>Reason # 1 </li></ul><ul><li>Experts give hope to ...
“ The Secret Power Of An Expert” <ul><li>WHY EXPERTS? </li></ul><ul><li>Reason # 2 </li></ul><ul><li>Experts possess a Sec...
“ The Secret Power Of An Expert” <ul><li>WHY EXPERTS? </li></ul><ul><li>Reason # 3 </li></ul><ul><li>There is a huge Marke...
<ul><li>IS THERE A GLOBAL MARKET FOR EXPERTS? </li></ul>“ The Secret Power Of An Expert” How Big Is The Market?
“ The Secret Power Of An Expert” <ul><li>Google search pulls  329 Million  websites that contain the word ‘expert’ in them...
“ The Secret Power Of An Expert” <ul><li>As of June 2008, there were 197,000 videos with the word “Expert” on YouTube. As ...
“ The Secret Power Of An Expert” <ul><li>WHAT ARE THE MARKET SEGMENTS? </li></ul><ul><li>“ Aspirants” </li></ul><ul><li>- ...
The Experts Market “ The Secret Power Of An Expert” Examples of Global Expert Communities
“ The Secret Power Of An Expert” <ul><li>GLOBAL EXPERTS COMMUNITIES </li></ul><ul><li>Experts-Exchange,  www.experts-excha...
“ The Secret Power Of An Expert” <ul><li>GLOBAL EXPERTS COMMUNITIES </li></ul><ul><li>eXpertist.net  www.expertist.net  wa...
“ The Secret Power Of An Expert” <ul><li>GLOBAL EXPERTS COMMUNITIES </li></ul><ul><li>BitWine  www.bitwine.com , a service...
“ The Secret Power Of An Expert” <ul><li>GLOBAL EXPERTS COMMUNITIES </li></ul><ul><li>LivePerson   www.liveperson.com , fo...
“ The Secret Power Of An Expert” <ul><li>WHAT DOES THE MARKET WANT? </li></ul><ul><li>In Octorber of 2008 I have put toget...
“ The Secret Power Of An Expert” <ul><li>WHAT IS YOUR BIGGEST CHALLENGE AS AN EXPERT? </li></ul><ul><li>33.3% stated  “Lac...
“ The Secret Power Of An Expert” <ul><li>WHAT ABOUT MONEY? </li></ul><ul><li>Interestingly enough, according to Results of...
“ The Secret Power Of An Expert” <ul><li>HOW WOULD YOU PAY FOR THE SOLUTION TO YOUR BIGGEST CHALLENGE? </li></ul><ul><li>3...
“ The Secret Power Of An Expert” <ul><li>WHERE AM I GOING WITH THIS? </li></ul><ul><li>All of the above –  </li></ul><ul><...
“ The Secret Power Of An Expert” <ul><li>WHAT IS THE BEST SOLUTION? </li></ul><ul><li>We need to build a  Global Network  ...
“ The Secret Power Of An Expert” <ul><li>WHAT ARE THE MARKET SEGMENTS? </li></ul><ul><li>“ Aspirants” </li></ul><ul><li>- ...
“ The Secret Power Of An Expert” The Experts Market How do we connect these 3 market segments together? ASPIRANTS POSITION...
“ The Secret Power Of An Expert” The Experts Market How do we get more Clients for our Experts Market? ASPIRANTS POSITIONI...
“ The Secret Power Of An Expert” The Experts Market How do we create an “Unfair Advantage” for our Experts? ASPIRANTS POSI...
“ The Secret Power Of An Expert” <ul><li>We need to build </li></ul><ul><li>“ Win-Win” Partnerships! </li></ul>The Experts...
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Val And The Experts Market

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- Why Val?
- Definition of an Expert
- Expert Statistics
- Expert Communities
- The Experts Market segments

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Val And The Experts Market

  1. 1. “ The Secret Power Of An Expert” <ul><li>VAL AND THE EXPERTS MARKET </li></ul><ul><li>I have a tremendous empathy for Experts, my target market and I was personally involved with Experts helping them promote themselves to prospective clients </li></ul><ul><li>As my biggest strengths are research and analysis , I have been researching and analyzing Experts for the last 10 years </li></ul>Global Book Tour
  2. 2. “ The Secret Power Of An Expert” <ul><li>WHAT IS AN EXPERT? </li></ul><ul><li>According to Wikipedia, </li></ul><ul><li>“ An Expert is a person with a high degree of skill in or knowledge of a certain subject.” </li></ul><ul><li>The word “Expert” derives from Latin ‘ Expertus ’ and means “to try, test, experience or prove.” </li></ul>Global Book Tour
  3. 3. “ The Secret Power Of An Expert” <ul><li>WHY DO I WRITE ABOUT EXPERTS? </li></ul><ul><li>I wrote “The Secret Power of an Expert” Success Trilogy for my Dad who was an expert in Civil Engineering. He died early, at the age of 30 </li></ul><ul><li>I wrote it for my friend Vlad. He was a Computer Programming Expert in Aerospace industry. He died early, at the age of 43 </li></ul><ul><li>I wrote it for all my clients – experts who are working so hard but failing to achieve prosperity they rightfully deserve </li></ul><ul><li>I wrote it for myself. Because now I know that I can’t carry three, but I can help a thousand </li></ul>Global Book Tour
  4. 4. “ The Secret Power Of An Expert” <ul><li>WHAT DID I LEARN ABOUT EXPERTS? </li></ul><ul><li>What I found out from my experience as a Recruiter in Information Technology was that the majority of experts were working too hard, but achieving too little. Instead of trying to focus on their core competence and then start positioning themselves in their target markets, most experts work with one client at a time, and then spend a lot of time and energy on trying to find the next project. </li></ul><ul><li>So back in 2007 I created my first Free Report “ How To Hire An IT Expert ”, hoping to change my client’s perception about experts. </li></ul>Global Book Tour
  5. 5. “ The Secret Power Of An Expert” <ul><li>WHAT DID I LEARN ABOUT CLIENTS? </li></ul><ul><li>As an IT Business Solutions Consultant , I came to another stunning realization. I found out that my clients, from the smallest “Mom and Pop” shops to top Fortune 500s also did things totally wrong when it comes to understanding the buyer psychology </li></ul><ul><li>Until this day most of them are still using very old, outdated Sales and Marketing methods that no longer work in the new Millennium </li></ul><ul><li>So in the Summer of 2008 I created my second Free Report called “ Buying Model 3G ”, aiming to change the client’s perception about modern-day buyers </li></ul>Global Book Tour
  6. 6. “ The Secret Power Of An Expert” <ul><li>WHY EXPERTS? </li></ul><ul><li>Reason # 1 </li></ul><ul><li>Experts give hope to humanity </li></ul><ul><li>“ Customers are seeking for experts because they don’t know where to go, what to buy and simply who to trust.” </li></ul><ul><li>– Rich Schefren </li></ul>Global Book Tour
  7. 7. “ The Secret Power Of An Expert” <ul><li>WHY EXPERTS? </li></ul><ul><li>Reason # 2 </li></ul><ul><li>Experts possess a Secret Power </li></ul><ul><li>They are already focused on the first part of the equation that I call “ A Secret Success Formula ”: </li></ul><ul><li>Power Of Mind + Power Of Leverage = Success </li></ul>Global Book Tour
  8. 8. “ The Secret Power Of An Expert” <ul><li>WHY EXPERTS? </li></ul><ul><li>Reason # 3 </li></ul><ul><li>There is a huge Market of Experts out there and I believe that I can help that Market in more ways than one </li></ul>Global Book Tour
  9. 9. <ul><li>IS THERE A GLOBAL MARKET FOR EXPERTS? </li></ul>“ The Secret Power Of An Expert” How Big Is The Market?
  10. 10. “ The Secret Power Of An Expert” <ul><li>Google search pulls 329 Million websites that contain the word ‘expert’ in them </li></ul><ul><li>In June 2008 Amazon.com was showing 402,512 results if you searched books for and about experts </li></ul><ul><li>In February 2009 Amazon.com shows 479,776 results , which proves that we are dealing with the growing, dynamic market </li></ul>Expert Statistics
  11. 11. “ The Secret Power Of An Expert” <ul><li>As of June 2008, there were 197,000 videos with the word “Expert” on YouTube. As of February 2009, the number of videos has increased to 305,000. That’s 108,000 more in only 7 months! </li></ul><ul><li>Movie Experts (60,700) </li></ul><ul><li>Gaming Experts (22,100) </li></ul><ul><li>Music Experts (7,710) </li></ul><ul><li>Business Experts (4,050) </li></ul><ul><li>Health Experts (2,890) </li></ul><ul><li>Car Experts (2,560) </li></ul><ul><li>Book Experts (2,550) </li></ul><ul><li>Marketing Experts (2,100) </li></ul><ul><li>Internet Experts (2,020) </li></ul><ul><li>Fitness Experts (1,930) </li></ul><ul><li>Trading Experts (1,720) </li></ul><ul><li>Animal Experts (1,680) </li></ul><ul><li>Sales Experts (1,670) </li></ul><ul><li>Family Experts (1,640) </li></ul><ul><li>Investment Experts (1,530) </li></ul><ul><li>Research Experts (1,490) </li></ul><ul><li>Technology Experts (1,470) </li></ul><ul><li>Design Experts (1,320) </li></ul><ul><li>Writing Experts (1,300) </li></ul><ul><li>Travel Experts (1,210), etc. </li></ul>Experts on YouTube
  12. 12. “ The Secret Power Of An Expert” <ul><li>WHAT ARE THE MARKET SEGMENTS? </li></ul><ul><li>“ Aspirants” </li></ul><ul><li>- Generalists and Specialists that aspire to become Experts </li></ul><ul><li>“ Positionists” </li></ul><ul><li>- Experts who want to position themselves in their target markets </li></ul><ul><li>“ Globalists” </li></ul><ul><li>World Class Experts who care about the world we live in, who want to contribute and bring clients and global experts communities together </li></ul>The Experts Market POSITIONISTS GLOBALISTS ASPIRANTS
  13. 13. The Experts Market “ The Secret Power Of An Expert” Examples of Global Expert Communities
  14. 14. “ The Secret Power Of An Expert” <ul><li>GLOBAL EXPERTS COMMUNITIES </li></ul><ul><li>Experts-Exchange, www.experts-exchange.com , founded in 1996 and currently located in San Mateo, CA, is an online &quot; ask an expert &quot; site for computer related questions. </li></ul><ul><li>In November 2007 the number of solutions on Experts-Exchange reached 2,000,000. </li></ul>The Experts Market Main Goal: Solutions to Client Problems
  15. 15. “ The Secret Power Of An Expert” <ul><li>GLOBAL EXPERTS COMMUNITIES </li></ul><ul><li>eXpertist.net www.expertist.net was privately initiated in May 2000 by Mr. Bernd Bieber and Partners and headquartered in Berlin, Germany </li></ul><ul><li>The objective of eXpertist.net is to facilitate a public and interdisciplinary network of experts on sustainable development and international cooperation </li></ul>The Experts Market Main Goal: Bring Public and Experts together To solve global issues
  16. 16. “ The Secret Power Of An Expert” <ul><li>GLOBAL EXPERTS COMMUNITIES </li></ul><ul><li>BitWine www.bitwine.com , a service launched in late 2006 out of Tenafly, New Jersey, lets people ask questions to experts for a fee. </li></ul><ul><li>Experts can charge their clients either by the minute or a simple flat fee. Clients pay by PayPal and the money gets sent to experts as soon as the sessions end. </li></ul>The Experts Market Main Goal: Advice For A Price
  17. 17. “ The Secret Power Of An Expert” <ul><li>GLOBAL EXPERTS COMMUNITIES </li></ul><ul><li>LivePerson www.liveperson.com , founded in 1995 and headquartered in New York City, is a leading provider of online communication platforms that facilitate real-time engagement and live expert advice. </li></ul><ul><li>The LivePerson expert marketplace currently consists of 35, 000+ experts and generates over $25 million annually. LivePerson charges clients on a “per minute” and “per project” basis </li></ul>The Experts Market Main Goal: Expert Advice, Solutions and Projects
  18. 18. “ The Secret Power Of An Expert” <ul><li>WHAT DOES THE MARKET WANT? </li></ul><ul><li>In Octorber of 2008 I have put together “ The Expert Survey ” and sent it out to 100 LivePerson Experts </li></ul><ul><li>The results of the survey turned out to be very revealing as to what the majority of experts were lacking in </li></ul>The Experts Market
  19. 19. “ The Secret Power Of An Expert” <ul><li>WHAT IS YOUR BIGGEST CHALLENGE AS AN EXPERT? </li></ul><ul><li>33.3% stated “Lack of Clients” </li></ul><ul><li>33.3 % stated “Lack of Promotional Methods” </li></ul><ul><li>26.7% stated “Lack of Time” </li></ul><ul><li>All the rest stated “Lack of Knowledge”, “Lack of Marketing Tools”, “Lack of Motivation”or “Lack of Orders” (Sales, Projects, etc.) </li></ul>The Experts Market
  20. 20. “ The Secret Power Of An Expert” <ul><li>WHAT ABOUT MONEY? </li></ul><ul><li>Interestingly enough, according to Results of the Survey, “Lack of Money” was #8 priority on the list and only 16.7% of all Experts even saw it as a challenge at all! </li></ul>The Experts Market
  21. 21. “ The Secret Power Of An Expert” <ul><li>HOW WOULD YOU PAY FOR THE SOLUTION TO YOUR BIGGEST CHALLENGE? </li></ul><ul><li>31.3% selected “1 Lump Sum – and be done with it” </li></ul><ul><li>25% selected “ Monthly Subscription ” </li></ul><ul><li>The rest of the Experts selected “ Installments ” option </li></ul>The Experts Market
  22. 22. “ The Secret Power Of An Expert” <ul><li>WHERE AM I GOING WITH THIS? </li></ul><ul><li>All of the above – </li></ul><ul><li>My personal experience </li></ul><ul><li>My Success Book Trilogy </li></ul><ul><li>The Survey responses from the Experts brought me to a very logical conclusion: </li></ul><ul><li>What the Market Wants is More Clients, More Ways of Self-Promotion and More Time to achieve it all! </li></ul><ul><li>What the Market Needs is a Solution that would help Experts achieve all that – and they are ready to pay for it, too! </li></ul>The Experts Market
  23. 23. “ The Secret Power Of An Expert” <ul><li>WHAT IS THE BEST SOLUTION? </li></ul><ul><li>We need to build a Global Network that puts the needs and wants of the Expert Market first and foremost! </li></ul><ul><li>While all other Global Expert Communities are either Clients-centric , or “ agenda-centric ”, we will build a Global Experts Association that is truly “ experts-centric ” or “ expertise-centric ”, </li></ul><ul><li>i.e. it will give an “unfair advantage” to a select group of Experts. </li></ul><ul><li>This is how I came up with the idea of a </li></ul><ul><li>Global Experts Association </li></ul>The Experts Market
  24. 24. “ The Secret Power Of An Expert” <ul><li>WHAT ARE THE MARKET SEGMENTS? </li></ul><ul><li>“ Aspirants” </li></ul><ul><li>- We can help them become Experts </li></ul><ul><li>“ Positionists” </li></ul><ul><li>- We can help them position themselves in their target markets </li></ul><ul><li>“ Globalists” </li></ul><ul><li>- We can help them contribute and unite global experts communities together </li></ul>The Experts Market POSITIONISTS GLOBALISTS ASPIRANTS
  25. 25. “ The Secret Power Of An Expert” The Experts Market How do we connect these 3 market segments together? ASPIRANTS POSITIONISTS GLOBALISTS Question 1:
  26. 26. “ The Secret Power Of An Expert” The Experts Market How do we get more Clients for our Experts Market? ASPIRANTS POSITIONISTS GLOBALISTS Question 2:
  27. 27. “ The Secret Power Of An Expert” The Experts Market How do we create an “Unfair Advantage” for our Experts? ASPIRANTS POSITIONISTS GLOBALISTS Question 3:
  28. 28. “ The Secret Power Of An Expert” <ul><li>We need to build </li></ul><ul><li>“ Win-Win” Partnerships! </li></ul>The Experts Market The Answer:
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