What I found out from my experience as a Recruiter in Information Technology was that the majority of experts were working too hard, but achieving too little. Instead of trying to focus on their core competence and then start positioning themselves in their target markets, most experts work with one client at a time, and then spend a lot of time and energy on trying to find the next project.
So back in 2007 I created my first Free Report “ How To Hire An IT Expert ”, hoping to change my client’s perception about experts.
As an IT Business Solutions Consultant , I came to another stunning realization. I found out that my clients, from the smallest “Mom and Pop” shops to top Fortune 500s also did things totally wrong when it comes to understanding the buyer psychology
Until this day most of them are still using very old, outdated Sales and Marketing methods that no longer work in the new Millennium
So in the Summer of 2008 I created my second Free Report called “ Buying Model 3G ”, aiming to change the client’s perception about modern-day buyers