Pick1 by Doochoo, presentation, English v1.3


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Pick1 by Doochoo, presentation, English v1.3

  1. 1. A KICKTO THE STANDARDPOLL Pick1 is a technological platform to collect, aggregate and share unique online opinions.
  2. 2. Facebook 750.000.000 Coca Cola 34,274,769 followers 42.000.000 fansWHAT YOUALREADYKNOW 2
  3. 3. What you already know The web lives because people share opinions and emotions and act as a result of them Everyone has at least an opinion on pretty much everything Networks of people get created starting from cross-conversations among individuals, corporations, organizations and groups 3
  4. 4. “Our challenge is to develop vedi foto alternative new models to deliver messages”... doochoo nella cartella dropboxHOW DO YOUUSE SOCIALMEDIA? 4
  5. 5. How do you use social media? Do you actually use social media to interact with your target group? to promote your brand? to create communities? to increase customers loyalty towards you? 5
  6. 6. How do you use social media?AND beyond increasing the engagement level hts co uld be ic al insig ctions? whi ch crit these intera d from e xtracte 6
  7. 7. How do you use social media?Across social networks, people talk about you buttheir opinions get lost.How could they be aggregated in an organized way? 7
  8. 8. “Do you like to say: I like it?” Newspaper: Jack mounth: October 2011PICK1 : WHATIS IT? 8
  9. 9. Pick1: what is it? Pick1 is conversational advertising as market research tool, and vice versa: the perfect merge to engage your current (or prospect) target consumers. Pick1 is a catalyst for the users and a measurable channel for the brands who wish to: • know their customers opinions while maintaining high engagement levels, • increase audience through the virality characteristic of the social media, • collect reliable results from a target of users potentially unlimited in size/reach • while at the same time securing the real uniquenes of the vote itself  9
  10. 10. Pick1 is a tool/media that Pick1 is not the technologicallyallows an individual/corporation to become itself advanced clone of an olda two-way actor in the social medias advertising campaignweb 10
  11. 11. advertising conversion market research virality retargeting Pick1 allows to kill 4 birds with 1 stone! 11
  12. 12. “an infrastructure to obtain opinions through questions andanswers" leveraging the theories of conversational marketing and the social media tools available today."over time, it builds a database for semantic analyses linked with the demographics embedded in on-line social networks." 12
  13. 13. Make multiple polls Engage users and share Do you like to watch movies on a 3D Engage with multiple touch point, share screen? with the social power Reward users Measure the campaignWith badges or real discount or gadget Use the analytic dashboard to retarget and know your costumers 13
  14. 14. Pick1: what is it? 14
  15. 15. PICK1 : THE 4 WSWHERE, WHEN,WHY, WHAT 15
  16. 16. The P factorPick1 allows brands to complete the following process: 16
  17. 17. What: create a poll and share! The P factor is created each time a user, through one of the touchpoint, makes a choice. A simple Create! tweet is enough to transform an opinion in an answer to a question and P1 is needed to transform a vote into readable and measurable data. 17
  18. 18. Why: Pick1 is a "win-win" solution for you andyour customers 18
  19. 19. Where: multi touchpoint Social Media OOH Billboards / Panels Near Field Communication Bluetooth QR Codes Share your opinion! Text Messages Free Phone Rings Online Advertising Videos and Video Ads Email Marketing Webinars and Teleclasses Customer Service Press Releases Invoice 19
  20. 20. When: each time a user votes, all of his/hernetworks get a noti cation 20
  22. 22. How do you measure and organize thecollected information? Through the Dashboard.For the management of the information acquired, 2types of Dashboards exist, differentiating in the wayinformation is crunched and visualized 22
  23. 23. How do you measure and organize the collected information? Through the Dashboard.Both dashboards arecharacterized by: Real-time data visualization lnformation stored in a multi-dimensional NoSQL database, namely MongoDB The results can be “raw data” aggregated based on acquired information (user pro le elds, geo data, vote, etc ...) Unlimited access to the Dashboard via API or through the data extracting les (csv, xls, ...) 23
  24. 24. Technical speci cations - Dashboard. Through the Dashboard is possible to visualize:Standard Pro• results of the vote and contacts Dinamic visualization on the basis of: established • a geographical localization• geographical distribution of votes  • a demographic segmentation• time frame distribution of votes • a speci c timeslot• voters’ interest ranking • a speci c or multiple interests• voters’ preferred page ranking • the adjectives used or the• other polls voters participated to sentiment• “sentiment” emerging from comments - the integral text with comments, along• most frequently used adjectives with demographic characteristics - Users willing to be recontacted - Rewards management 24
  25. 25. PICK1 : OUREXPERIENCE 25
  26. 26. Pick1 selected success stories 26
  27. 27. Pick1 selected success stories Users preferences determined how the € 200K offered by ENEL got allocates among 3 different NGOs. Each voter contributed to a good cause. Polls embedded inside ParPerfeito website to convert free users to paying users, leveraging the conversion with reward discount couponsThrough the reward concept, managed in its different forms by the Pick1 platform, users get grati cation through voting. This generates loyalty and breaks down barriers to participation. 27
  28. 28. Pick1 selected success stories (example: H3G / “3” and IKEA website with Pick1 poll embedded) 28
  29. 29. “I see Foursquare as a consumer socialservice that businesses are trying to gureout a way to leverage, while what youreoffering is a business social service thatconsumers will try to gure out how theycan leverage... because of your incentive-based model.”“Its suited for the businesses. Itssomething that looks perfectly capable ofdelivering the kind of information thattheyre trying to gain... and yet theconsumers will want to engage justbecause of the way the model is suited up. Ithink this is better than Foursquare for thebusinesses”Russell Hirshon, Unison Agency,Washington D.C. 29
  30. 30. Would you use Pick1 for your business? Paolo Privitera Co-founder and CEO, Doochoo Inc. paolo@doochoo.com linkedin.com/in/paoloprivitera Armando Biondi Co-founder and President, Doochoo Inc. armando@doochoo.com linkedin.com/in/armandobiondi http://www.pick1.com Thank you. 30