Digital Media Cluster Action Plan

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  • At market, final proving in
  • At market, final proving in

Transcript

  • 1. Screen Image & Sound Cluster Digital Media Innovation – A West Midlands Action Plan Errin WG, Brussels 25Sept08 David Furmage Digital Media Policy Lead & Screen, Image & Sound Cluster Manager Regional Government, UK. 044 121 503 3397 www.advantagewm.co.uk [email_address]
  • 2. Presentation Outline.. Sector profile and Cluster Activities Innovation and New Markets European Engagement Key Observations Engage Industry in transformation Opportunities in Digital Media
  • 3. Profile – West Midlands, UK Population 5.3 million 9% of the UK population Birmingham, 2 nd City only to London Diverse mix of cultures West Midlands is a UK leader in Digital Media
  • 4. Profile – Backing Digital Media … DM=50,000 regionally, creative & cultural = 7.3% UK, 1.8m Influences Everyone… leisure and lifestyle business & communications £30m+ invested in sector £20m influenced to 2010 window of opportunity now!
  • 5. Regional Strengths in West Midlands… 20% UK Games Production serious games UK hub, co-funded SGI, global thought leader
  • 6. Regional Strengths in West Midlands… Film active region For production 20% UK Games Production Interactive media Top New media agencies serious games UK hub, co-funded SGI, global thought leader
  • 7. Regional Strengths in West Midlands… 20% UK Games Production Interactive media Top New media agencies Talent. Higher education. Easy to reach. low cost BIRMINGHAM major digital hub for UK MUSIC PRODUCTION Birmingham top 5 global destination for diversity serious games UK hub, co-funded SGI, global thought leader Film active region For production
  • 8. Sector & Cluster Activities screen agency £4m film £.6m dev £1.2m convergence readiness £5m Digital Media Commercial innovation
  • 9. Sector & Cluster Activities screen agency IDM £1m+ SG Proof of concept, demos, champions £4m film £.6m dev £1.2m convergence readiness £5m Digital Media Commercial innovation
  • 10. Sector & Cluster Activities screen agency £7m SGI HUB IDM £1m+ SG Proof of concept, demos, champions research & business £4m film £.6m dev £1.2m convergence readiness £5m Digital Media Commercial innovation
  • 11. Sector & Cluster Activities screen agency £7m SGI HUB IDM £1m+ SG Proof of concept, demos, champions Eastside Birmingham Creative Space, Hubs… research & business up to £6b all partners 400-600 creative businesses 12,000 Students by 2012 £4m film £.6m dev £1.2m convergence readiness £5m Digital Media Commercial innovation cultural offer
  • 12. New Opportunities in Digital Media £5m from AWM = £10m ring-fenced for the region Part of which can be spent with partners from the UK and abroad. Commercial return, budgets £20K-£1.5m £50m over 2 years Non television Digital Media Channel 4 Commissioning Hub for 4IP in Birmingham
  • 13. New Opportunities in Digital Media £5m from AWM = £10m ring-fenced for the region Part of which can be spent with partners from the UK and abroad. Commercial return, budgets £20K-£1.5m £50m over 2 years Non television Digital Media people working together in new ways to create groundbreaking Ideas Channel 4 Commissioning Hub for 4IP in Birmingham
  • 14. What is Digital Media? Digital television, digital radio, internet and mobile
  • 15. What is Digital Media? Digital television, digital radio, internet and mobile Screen, Image & Sound Cluster All ‘digital creative industries’ Film, television, animation, interactive media, games, radio, music, digital imaging
  • 16. What is Digital Media? Digital new media includes… Computer aided social networks Pixel Learning 4IP at Channel 4 embraces ‘ content or technologies allowing a more complex, interactive relationship and allowing users to create, modify and comment on content. Peer to peer and file sharing technologies Collaborative knowledge networks On-line Journalism and Broadcasting Imagined and alternative life networks Immersive Learning anything interesting we’ve Missed..!
  • 17. Engaging the Industry – client journeys idea Journey from seed to product launch Crucial to engage with each business that wants to grow with a unique journey, others a clear way understanding… … the journey
  • 18. Engaging the Industry – client journeys idea Journey from seed to product launch Business Link provides the glue to make these journeys more effective SME Journey from start-up to maturity and growth Information journey so knowledge can be accessed when its needed understanding… … the journey .
  • 19. Engagement is more than Sign-posting Funds Funds and Opportunities not enough businesses must adapt & grow to exploit them Business change Management, project, skills, recruitment team development, sales & marketing
  • 20. Engagement is more than Sign-posting Funds Funds and Opportunities not enough businesses must adapt & grow to exploit them Transformational change Digital convergence, helping traditional companies re-invent themselves Business change Management, project, skills, recruitment team development, sales & marketing Partnership brokering new collaborations Identifying industry trends
  • 21. Innovation and New Markets 10 At Market Commercial & VC TLR - Technology Readiness Levels 9 Final proving 5 Validation-real 2 Concept/application formulated 4 Validation-lab 1 Basic Principles 3 Proving concepts 6 Prototype demo-lab 8 Test and demo 7 Prototype demo-real University TSB Cluster Innovation MOST OF THE FUNDING WE’VE MENTIONED SO FAR IS HERE!
  • 22. Innovation and New Markets 10 At Market Commercial & VC TLR - Technology Readiness Levels 9 Final proving 5 Validation-real 2 Concept/application formulated 4 Validation-lab 1 Basic Principles 3 Proving concepts 6 Prototype demo-lab 7 Prototype demo-real University TSB Cluster Innovation Innovation Funding Proof of concept Digital Media Fund Near Market Innovation 8 Test and demo £1m £10m+ £.75m ACF Film, Development Other Cluster
  • 23. European Engagement CReATE research agenda CI/ITC Innodeal pioneers in funding plus others..! Innomedia New funding model DM
  • 24. In Summary… Digital Media in West Midlands UK leader in Digital Media Channel 4 4IP opportunity to build on our strengths Business transformation European project engagement Thinking ‘outside the box’ Welcoming international partnerships Innovation and ‘At Market’ Strategies integrated
  • 25. West Midlands…the heart of digital media thank you for listening! [email_address]