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ID WORLD 2012IoT Session at ID WORLD 2012IoT linked vendor relation ship managementMirko Ross, CEO, echolot digital worx G...
About myself                            Mirko Ross                            1972         Born, Germany                  ...
Okay, lets start the presentation...IoT linked vendor relationship management (VRM)echolot digital worx GmbH   70565 Stutt...
Linking the parts„Vendors spent a lot of affords to pick up potential customers, their needs, offeringgoods and push a re ...
The idea of VRM.Vendor relation ship management (VRM)http://cyber.law.harvard.edu/projectvrm/Main_Page    Customers must e...
The idea of VRM.Vendor Relationship Management changes the viewpoint from vendors to customersduring sales stages.If a cos...
Peer-to-Peer VRMIf we think in an IoT peer-based-architecture vendors and customers can be representedby a peer or a group...
Linking VRM and IoTNow lets stick the bricks together        echolot digital worx GmbH   70565 Stuttgart   www.digital-wor...
Linking VRM and IoTLets talk about youre walking down ashopping lane in a VRM IoTenvironment...       echolot digital worx...
Linking VRM and IoT                                                                                                Vendor ...
Linking VRM and IoTIn case of matching a trusted vendor peer, the mobile phone will keep you informed about the vendorand ...
IoT linked VRM ScenarioMost of the parts for a IoTlinked VRM Scenario arealmost thereecholot digital worx GmbH   70565 Stu...
Linking the partsExisting partsLocation based service on a ubiquity environment e.g. Smart phonesIoT information storage f...
Linking the partsTopics to be solved:Standard semantic description for needs e.G. aletheia projectPreventing spam by trust...
At the end...                    Any questions?...As a location based mobile service, customer peers are always handshakin...
About echolot                                                      Brand Development                                      ...
Mirko Ross        ross@digital-worx.de        www.digital-worx.de        www.facebook.com/echolot.digital.worx        www....
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Io t linked-vendor-relation-ship-management

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A brief forecast on the inverse transactions between customer, vendors and things, presentation held on ID World 2012, Frankfurt

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Transcript of "Io t linked-vendor-relation-ship-management"

  1. 1. ID WORLD 2012IoT Session at ID WORLD 2012IoT linked vendor relation ship managementMirko Ross, CEO, echolot digital worx GmbH echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  2. 2. About myself Mirko Ross 1972 Born, Germany 1998 Diploma degree: University of applied science nuertingen 1999 Founder: Rahlfs+Ross Multimedia GmbH 2007 Bitkom Award best mobile solution BW web 2.0 award 2010 CEO / Founder echolot digital worx GmbH 2011 - Academic at University Heilbronn m.ross@digital-worx.de twitter.com/mirko_ross www.facebook.com/mirko.rossecholot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  3. 3. Okay, lets start the presentation...IoT linked vendor relationship management (VRM)echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  4. 4. Linking the parts„Vendors spent a lot of affords to pick up potential customers, their needs, offeringgoods and push a re buy after sales. This sales process is always done by theviewpoint of a vendor and is based upon his assumed demand of customers.“ Three questions: Is the CRM based selling process still contemporary? Why should not customer announce their demand public and then select the incoming offers of attractive vendors? Why many offers of goods often doesnt fit the in time needs of customer? echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  5. 5. The idea of VRM.Vendor relation ship management (VRM)http://cyber.law.harvard.edu/projectvrm/Main_Page Customers must enter relationships with vendors as independent actors Customers must be the points of integration for their own data Customers must have control of data they generate and gather Customers must be able to assert their own terms of engagement Customers must be free to express their demands and intentions outside of any one companys control echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  6. 6. The idea of VRM.Vendor Relationship Management changes the viewpoint from vendors to customersduring sales stages.If a costumer profiles allows to announce needs, a selected group of vendors willhave the chance to compete by their offer. Blocked: wrong candy I want candy! Pass: right candy, best price, trusted vendor Blocked: too expensive Blocked: untrusted echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  7. 7. Peer-to-Peer VRMIf we think in an IoT peer-based-architecture vendors and customers can be representedby a peer or a group of peers. Items for example are peers, grouped by a vendor. Customer Peer Vendor Item Peers echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  8. 8. Linking VRM and IoTNow lets stick the bricks together echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  9. 9. Linking VRM and IoTLets talk about youre walking down ashopping lane in a VRM IoTenvironment... echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  10. 10. Linking VRM and IoT Vendor Peer Vendor Peer Customer Peer Vendor PeerAs a location based mobile service, customer peers are always handshaking with other peers aroundin a specific area. Its depending on the privacy profile weather a personal software agent allowschanging information with another peer. echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  11. 11. Linking VRM and IoTIn case of matching a trusted vendor peer, the mobile phone will keep you informed about the vendorand its offer. Now its up to you, to ignore the vendor offer or to give it a chance. echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  12. 12. IoT linked VRM ScenarioMost of the parts for a IoTlinked VRM Scenario arealmost thereecholot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  13. 13. Linking the partsExisting partsLocation based service on a ubiquity environment e.g. Smart phonesIoT information storage for goods e.g. RFIDProfiling by social interaction e.g. Facebook APIPeer to peer technologies e.g. G2 echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  14. 14. Linking the partsTopics to be solved:Standard semantic description for needs e.G. aletheia projectPreventing spam by trust managed peersPeer-to-Peer protocol fitting VRMPrototyping echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  15. 15. At the end... Any questions?...As a location based mobile service, customer peers are always handshaking with other peers aroundin a specific area. Its depending on the privacy profile weather a personal software agent allowschanging information with another peer. echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  16. 16. About echolot Brand Development Public relations Software Developent 50 people working in Stuttgart, 100 % owner managed.echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
  17. 17. Mirko Ross ross@digital-worx.de www.digital-worx.de www.facebook.com/echolot.digital.worx www.facebook.com/mirko.rossecholot digital worx GmbH 70565 Stuttgart www.digital-worx.de
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