Your SlideShare is downloading. ×
Digital Winners 2013: Sindre ostgard
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Digital Winners 2013: Sindre ostgard

406
views

Published on

Digital Winner 7-8 november: …

Digital Winner 7-8 november:
The Future of TV, Sindre Østgård

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
406
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital Winners Sindre Østgård Sjef for Nye medier, NRK ! @sindres
  • 2. Digital Winners «The future of TV» Sindre Østgård Sjef for Nye medier, NRK ! @sindres
  • 3. The Future of TV is all about: - Voice Control and Gestures - Social TV - Cord Cu ers - Apps - Death of the Television Industry
  • 4. The Future of TV is all about: - Voice Control and Gestures - Social TV - Cord Cu ers - Apps - Death of the Television Industry
  • 5. What is TV ?
  • 6. Content Short Long User experience Device Production Distribution Consumption
  • 7. Consumption
  • 8. år 19 61 " 65 " 69 " 71 " 73 " 77 " 80 " 83 " 85 " 87 " 89 " 91 " 93 " 95 " 97 " 98 " 99 20 " 00 20 " 01 20 " 02 20 " 03 20 " 04 20 " 05 20 " 06 20 " 07 20 " 08 20 " 09 20 " 10 20 " 11 " 1. 201 hv 2 "2 " 01 3" Media: 1961-2013 Mediene: 1961 – 2013 daily use % daglig dekningin % 100" 90" 80" 70" 60" 50" 0" 85# 80# 68# 65# 47# 40" 30" Aviser" 20" Radio" 10" TV" Interne>" Mobil"
  • 9. To predict the future: Simply watch what people are buying
  • 10. Radio Utility At work På jobb Relax Update InPå reise transit in reise På transit Social Good morning God morgen Sofa / Sofa living room TV
  • 11. “Social mobile video”
  • 12. Experienced people NBC Universal Washington Post CNN ABC Huffington Post Vice
  • 13. Adapt the content to the distribution platform
  • 14. “Be everywhere”
  • 15. “Be everywhere” Facebook App Instagram WEB SnapChat
  • 16. Remixing: Vine a er the election
  • 17. Huffpost LIVE
  • 18. 2005
  • 19. 6 000 000 000
  • 20. 1/3 > 20 min
  • 21. …but is it TV?
  • 22. Startup with no ads
  • 23. Ads on page : Mars 2006
  • 24. In Video Ad: August 2007
  • 25. Pre-Roll : December 2010
  • 26. ...and paid subscriptions...
  • 27. Moving images Financed by preroll ads and paid subscriptions ! Looks like a business model we know...
  • 28. 16% weekly use in Norway Source: TNS Interbuss Q2 2013
  • 29. 16% weekly use in Norway ...in less than a year! Source: TNS Interbuss Q2 2013
  • 30. 87% >60 minutes Source: TNS Interbuss Q2 2013
  • 31. Second screen...
  • 32. Focus on the closest screen? focus
  • 33. Oportunities...
  • 34. Too much?
  • 35. All competing about the second screen! first(?)
  • 36. “As we’ve grown, it’s become more and more clear to us that the characteristics that make up Twi er – public, real-time and conversational – make it a perfect complement to TV.”
  • 37. #NRK
  • 38. #kni v #NRKsjakk NRK social #projects #17.mai #dialekt #valg #NRKsommer
  • 39. #NRKsommer 100 000 images through instagram
  • 40. #kni v
  • 41. People talking about... ...making content bigger
  • 42. Prosjekt Perfekt
  • 43. “Project Perfect” One girl. Trying to make her life perfect.
  • 44. “Project Perfect” One girl. Trying to make her life perfect.
  • 45. Prosjekt Perfekt Everything published from day 1
  • 46. Prosjekt Perfekt Big web site
  • 47. Prosjekt Perfekt Really Big web site
  • 48. Total Screen Rating Prosjekt Perfekt Live - NRK3 Opptaksseing Reprise - NRK3 Ne rating (000) per 24.10.13 26% 51% 3% 20%
  • 49. Karsten og Petra TV for kids...
  • 50. Live Opptaksseing Ne rating: Desktop/PC Ne rating: Mobil Ne rating: Ne bre 31% 49% tablet 4% 12% 4%
  • 51. tv.nrk.no !
  • 52. The race for content and position on the big connected TV
  • 53. Set Top Box SmartTV Console Web box
  • 54. Set Top Box SmartTV TV når du vil Console Web box
  • 55. Format the content to meet peoples needs and devices Social Utility Update Relax
  • 56. So - what about TV in the future?
  • 57. cold dark the big screen + the sofa
  • 58. cold dark TV is not dying
  • 59. cold dark it’s expanding
  • 60. cold dark
  • 61. cold dark
  • 62. cold dark
  • 63. cold dark
  • 64. Digital Winners «The future of TV» Sindre Østgård Sjef for Nye medier, NRK ! @sindres