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  • 1. Born Global Telenor, Nov. 7th 2013
  • 2. My Daughter
  • 3. Bold Vision
  • 4. Rome was not built in one day. Adapt!
  • 5. From (2006): • Hardware • Wearables
  • 6. To (2010): • • • • Parental control SIM-based software Carrier focus Norway
  • 7. To (2012) : • • • • Safety app Women International Celebrity involvement
  • 8. To (2013) : • • • • • • Safety service Everyone Security Guards Alarm Centrals Virality User Engagement
  • 9. Everyday Safety Real Emergencies SOS
  • 10. The biggest challenge of going global is geography
  • 11. The 4 Ms Mind Share Market Share Money Share Margin Share
  • 12. Become or Hire a Master Story Teller
  • 13. ”I chose to invest because I saw the potential to solve real problems for kids, parents and anyone looking to increase their overall safety ” Jada Pinkett Smith
  • 14. Silje Vallestad • Young Global Leader of WEF • Female Entrepreneur of the Year 2011 • Nordic Thinkers Top20 • Top 10 young CEO, Norway Nicklas Jonsson – • Senior executive with 17 years in mobile; Ericsson, Sony Ericsson and HTC • Now VP, Partner Management HTC Mike Hale • Part of Founding Team Starz Encore (Liberty Media, LBTYA) • Achieved $1B in Annual Revenue in the US • Joint Programming Venture with CCTV in China Team is Everything Olav Balandin • CEO of Combitel (MVNO) • Chief Product, Sales & Marketing Officer of MTU Nett (MNO) Svein Johnsen • Co-founder of Chess (MVNO) acquired by Telia Sonera in 2005 for NOK 1.6B • Lead investor in bSafe Are Traasdahl • Founder of TapAd and ThumbPlay • More than 15 years experience in mobile and digital • President of Spring Capital
  • 15. Thank You ! www.bsafeapp.com