Digtial Winners 2013: Rolv erik ryssdal

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Digital Winners 7-8 November:
Riding the Tiger - Disruption, innovation and digital transformation, Rolv Erik Ryssdal

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  • How KiJiJi could FAiL: http://www.slideshare.net/ishmelev/kijiji-fail or WIN: http://www.slideshare.net/ishmelev/kijiji-strategy the classifieds market.
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Digtial Winners 2013: Rolv erik ryssdal

  1. 1. Riding the Tiger Disruption and innovation in media Rolv Erik Ryssdal, CEO Schibsted Media Group Digital Winners, Oslo 8 November 2013
  2. 2. Our mission: Empowering people in their daily life Media Houses Online Classifieds New Online Services We aim to be the global number 1 in Online Classifieds Advanced data analytics Seizing the digital growth opportunity in core markets Customer insights Payment services Powerful brands and digital platforms reaching ever more readers Technology platforms Organization & Competence 2
  3. 3. Disruption: The only constant we have seen in media for the last 15-20 years Concert in 1990 Concert in 2010
  4. 4. We have a history of daring to disrupt ourselves 1998 Spun off FINN as a separate company 2000 VG Nett established as separate company 2008 Closed down print classifieds titles in Spain, even if profitable 2010 VG Mobil established as separate company 1/1 2014 VG TV establishes as separate company 4
  5. 5. Print readership decreases rapidly, but we are reaching more people than ever  Leading media house and advertiser’s choice 2.4m  Reaching 55% of the Norwegian population  High quality offering in print, online, mobile and web-TV  #1-2 positions across all platforms  Focus on converting revenue from print to digital Example: VG daily weekday coverage 1.4m 1997 Source: Forbruker & Media, TNS Gallup 2013 5
  6. 6. Transforming print audience and revenue to online Building world-class digital media Mobile and tablet Web TV Innovative reader involvement Digital subscriptions 6
  7. 7. Traffic to VG Mobil ´jumps´ every 30 min in the morning as alarms go off 07.00 06.30 MOBILE PAGEVIEWS 06.00 NIGHT MORNING LUNCH AFTERNOON EVENING 7
  8. 8. Transforming print audience and revenue to online Building world-class digital media Mobile and tablet Web TV Innovative reader involvement Digital subscriptions Newsclips Talk shows Acquired entertainment Crime shows 8
  9. 9. Transforming print audience and revenue to online Building world-class digital media Mobile and tablet Web TV Innovative reader involvement Digital subscriptions 9
  10. 10. Transforming print audience and revenue to online Building world-class digital media Mobile and tablet Web TV Innovative reader involvement Digital subscriptions 10
  11. 11. Mobile growth in both mature and emerging markets From: FINN.no in year 2000 To: FINN going «Mobile First» in 2012 Mobile share week 37 2012: 19 % Mobile share week 41 2013: 41 %
  12. 12. 500.000.000 2011v01 2011 v05 2011 v09 2011 v13 2011 v17 2011 v21 2011 v25 2011 v29 2011 v33 2011 v37 2011 v41 2011 v45 2011 v49 2012 v01 2012 v05 2012 v09 2012 v13 2012 v17 2012 v21 2012 v25 2012 v29 2012 v33 2012 v37 2012 v41 2012 v45 2012 v49 2013 v01 2013 v05 2013 v09 2013 v13 2013 v17 2013 v21 2013 v25 2013 v29 2013 v33 Strong mobile growth is driving total traffic Pageviews - Mobile vs. Desktop 450.000.000 400.000.000 Total 150.000.000 100.000.000 50.000.000 0 (403 M) 350.000.000 300.000.000 250.000.000 Mobile (218 M) 200.000.000 Desktop (172 M)
  13. 13. Joint Ventures in South America and Asia, strong mobile focus: Exciting partnership with Telenor! +  One of the global leaders in Online classifieds  One of the leading global telecom providers  Reaching around 100 million people  150 million mobile customers  Early mover with 15 years of  Large player in emerging markets experience  Roll out strategy based on proven concepts and insights from key European markets  Deep insight into mobile Internet technology and usage  Long term industrial partner with solid financial capacity 13
  14. 14. Digital Transformation: Completely new skills sets needed “The Internet is transforming almost every element of the news business” “We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about” From Jeff Bezos´ Letter to Washington Post Employees Jeff Bezos Founder and CEO of Amazon.com Owner of Washington Post 14
  15. 15. Global recruiting of new competence Pricing Churn modelling Conversion Segmentation Shared technological platforms 15
  16. 16. Strengthening a culture of constant innovation: “Core Business Innovation” “New Business Innovation” OMNI OMNI

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