0
WHO WE ARE

Magazines

TV / Local-TV

Newspapers

390 members
Ca. 20 mrd kr turnover (members)
Ca. 13 000 employees

Multi...
MEDIA DEVELOPMENT 1960-2012
100

90

TV 82%

Newspaper 68%
"Internet" 79%

80

Prosent

70

Radio 68%

60

Online papers 5...
MBL aims to identify the roadmap
1. Innovative
Monetizing

2. Increase
Availability

4. Design value
propositions

3. Bund...
Look to Norway
Internet 94%
Broadband 87%
Smart phone 79%
Tablets 45%

Daily
reach

Access

Internet 83%
Facebook 59%
Mobi...
Digital Winners 2013: Randi ogrey shared
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Digital Winners 2013: Randi ogrey shared

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Digital Winners 7-8 November
Taking new positions - Randi Ogrey and Rolv Erik Spilling

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Transcript of "Digital Winners 2013: Randi ogrey shared"

  1. 1. WHO WE ARE Magazines TV / Local-TV Newspapers 390 members Ca. 20 mrd kr turnover (members) Ca. 13 000 employees Multimedia Local radio Distribution News agencies Printing offices
  2. 2. MEDIA DEVELOPMENT 1960-2012 100 90 TV 82% Newspaper 68% "Internet" 79% 80 Prosent 70 Radio 68% 60 Online papers 55% 50 40 Magazines 44% 30 20 Mobile 30% 10 0 61 65 69 71 73 77 80 83 85 87 89 91 93 95 j 96 97 MBL 2012 98 99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 11-'12
  3. 3. MBL aims to identify the roadmap 1. Innovative Monetizing 2. Increase Availability 4. Design value propositions 3. Bundle products 5. Offer related products 6. Prioritize paid subscribers 7. Added value 8. Offer exclusive content
  4. 4. Look to Norway Internet 94% Broadband 87% Smart phone 79% Tablets 45% Daily reach Access Internet 83% Facebook 59% Mobile content 49% 5
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