Digital Winners 2013: Richard steiber mt gx at digital winners

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Digital Winners 7-8 November: …

Digital Winners 7-8 November:
From TV to Google glass - Innovation with MTGx, Rikard Steiber

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  • 1. 11/17/13% CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA A CONVERSATION Rikard Steiber, MTGx 2% 1%
  • 2. 11/17/13% CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA A CONVERSATION Rikard Steiber, MTGx 2%
  • 3. 11/17/13% Today’s consumer behavior is changing CURATION 76% share content on Facebook CONNECTION 4C GENERATION 91% sleep with or next to their phone CREATION 67% upload photos they have taken COMMUNITY 88% maintain a profile on a social We are moving to a mobile first world 2009 1% of global internet traffic came from mobile devices 
 10 million Android phones had been sold
 A year away from the first iPad %% %% Today 13% of global internet traffic come from mobile 1.3 million Android devices activated daily 120 million tablets 3%
  • 4. 11/17/13% 73% SEARCH 66% SOCIAL NETWORKING 62% GAMING 46% WATCH VIDEO 35% READ NEWS/MAGAZINES USE COUPONS 18% 7% Switching between multiple screens 8% 4%
  • 5. 11/17/13% Video is moving to digital across screens fast 2007 Today Cats on skateboards and many rights issues High storage costs and low broadband % 1B Unique users/month %% 4B hours watched every month 100 Hours of video uploaded/min High production costs and low monetization 40% of all video views on mobile Limited mobile video 500 Years of YouTube videos watched on facebook each day 1,700,000,000+ The 4Cs are all content creators & publishers 5%
  • 6. 11/17/13% Trans media approach to engage audiences Example: The Ellen Show with 6,5M subscribers, 2,135M  views How YouTube drive additional value? Example: The Ellen Show with 6,5M subscribers, 2,135M  views BEFORE:% Build%brand,%drive%traffic,%% moneAze%last%season% DURING:% %% Discovery,%viral%highlights,% extras,%traffic,%moneAze%clips% AFTER:% MoneAzaAon,%drive%traffic,% cross%promote%new%shows% The web - from links of pages to links of people 2007 Today 6% of time spent online on social media sites and social still a niche phenomena +20% of time spent on social media and +1.5BN have a social media profile (7/10 Internet users) MySpace 2X size of facebook and Google did not get social facebook with +1BN users and Google now bigger than Twitter Social sites was a closed community of people Social are open platforms that connects people across services 6%
  • 7. 11/17/13% Social is a platform powering other services Social is a platform powering entertainment 7%
  • 8. 11/17/13% The 4Cs want to engage and participate CREATING SHARABLE MAGIC MOMENTS CROSS SCREENS AND MEDIA 8%
  • 9. 11/17/13% GoPro – co-creating sharable magic moments “GETTING YOU CLOSER TO THE CONTENT YOU LOVE THE MOST” 9%
  • 10. 11/17/13% X-factor: “A special talent or quality” or “A variable in a situation that could have the most significant impact on the outcome” xPLAY xVENTURES xCREATIONS xLABS Viaplay TV play Sports Music Games Like.TV Mobisodes Webisodes TV extensions Web / Apps Social Sign-on (World Class VOD) (Build Portfolio of Services) (Digital Productions) (Digital Development) MTGx is already up and running ViaPlay Premium VOD TV, Movies and Sports Free VOD TV Channels Ad Financed Services Free VOD Sport Clips Ad Financed Service Free Social Music Ad Financed Service Mobile TV Companion 2nd Screen Application Download Games Store Transaction Service Klipster Coupon Service Online to Store App Free Music Streaming from radio channels 10%
  • 11. 11/17/13% MTGxPLAY Future of Entertainment xPLAY – reshaping premium entertainment 11%
  • 12. 11/17/13% xPLAY – future of TV entertainment xPLAY – reshaping sport entertainment 12%
  • 13. 11/17/13% xPLAY – reshaping music entertainment xPLAY – reshaping 2nd screen entertainment 13%
  • 14. 11/17/13% xPLAY – reshaping 2nd screen entertainment xPLAY – reshaping gaming entertainment 14%
  • 15. 11/17/13% MTGxVENTURES Build a portfolio of new services xVENTURES – partnership with Valley start-ups INCUBATOR MTGx PITCH Establish presence in startup communities around the world: US, SE, UK and DK? 60 TV Channels Attract start-up ideas, JVs and talent to build the future of entertainment TV Operator Support with resources from MTGx to speed up time to market and success Sales Force 35 Countries Digital – Video/Mobile/Social xVENTURES office in San Francisco TV Production (Photo:%Rhonda%Abrams,%USA%TODAY)% 15%
  • 16. 11/17/13% MTGxCREATIONS Creating digital first experiences xCREATIONS Food – creating new digital experiences Home Game 32% 16%
  • 17. 11/17/13% xCREATIONS – creating digital first experiences MTGxLABS Building the platform 17%
  • 18. 11/17/13% 35% YOU CLOSER TO THE CONTENT YOU LOVE THE MOST” “GETTING xPLAY xVENTURES xCREATIONS xLABS Viaplay TV play Sports Music Games Like.TV Mobisodes Webisodes TV extensions Web / Apps Social Sign-on (World Class VOD) (Build Portfolio of Services) (Digital Productions) (Digital Development) 18%
  • 19. 11/17/13% MTG - Shaping the future of digital entertainment 19%