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Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
Digital Winners 2013: Moulton kelly
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Digital Winners 2013: Moulton kelly

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Digital Winners 7-8 November: …

Digital Winners 7-8 November:
Social TV Advertising, Kelly Moulton and Bohb Blair

Published in: Marketing, Business, Technology
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  • 1. The Easy Edge Bohb Blair, SVP, User Experience Design Kelly Moulton, Chief Commercial Officer Human Experience Company never.no Experience Design Social TV advertising platform Zero Dot NY, Oslo, Manchester, Sydney
  • 2. 4Ps SHO PPER SEAR CH ADVER TISING DIGIT AL PR SOCI AL MEDI A DATA Connecting them all, the ZeroDot: • Natively Neutral • Consumer Behavior-Based • Innovation Mandate • Powerful Partners & Tools
  • 3. Back away from the bleeding edge to the easy edge
  • 4. What about this context?
  • 5. Average US TV viewing time: 5 hours and 15 minutes per day (re:fuel, June 2013)
  • 6. US TV advertising is a $66 billion market That’s 75% more than advertisers spent on online ads - and more than all other traditional media spend combined. It’s a $200 billion market globally.
  • 7. Mobile users across 8 countries including the US rank TV ads (81%) as the most likely marketing messages they are likely to engage with. (mBlox / Millward Brown, Sept. 2013)
  • 8. College students are less likely to avoid TV ads than a variety of online ad types, such as ads on social media sites, pre-roll ads, and pop-up or banner ads. (re:fuel, June 2013)
  • 9. We’ve come a long way, baby.
  • 10. Winky Dink and You CBS 1953-1957
  • 11. The Opportunity TV DIGITAL SOCIAL
  • 12. In 2017 TV is $75 billion Digital Video is $9 billion
  • 13. TV advertising is the top way in which Americans learn about new products and brands. (Ipsos, July 2013)
  • 14. 6 in 10 TV viewers say they would act on a TV commercial. (Viamedia, July 2013)
  • 15. USA’s First Realtime Facebook Integration with TV Advertising
  • 16. 88% uplift in purchase intention. 75% lift in brand affinity.
  • 17. A18 - 49 - +42% final 5 minutes peaked at 1,425k W18-49 - +52% final 5 minutes peaked at 911k
  • 18. MAKING TV WORK HARDER
  • 19. We can establish the baked-in behavior that becomes difficult for future advertisers to dislodge.
  • 20. A typical TV Spot Today
  • 21. A TV Spot Tomorrow
  • 22. Take TV to the Easy Edge
  • 23. TV IS THE NEW DIGITAL
  • 24. THE TRUE PROMISE OF PERSONALIZATION
  • 25. THIS IS NOT A ONE WAY SCREEN. WE’VE BROKEN DOWN THE FOURTH WALL.

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