Digital Winners 2013: Moulton kelly

  • 92 views
Uploaded on

Digital Winners 7-8 November: …

Digital Winners 7-8 November:
Social TV Advertising, Kelly Moulton and Bohb Blair

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
92
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Easy Edge Bohb Blair, SVP, User Experience Design Kelly Moulton, Chief Commercial Officer Human Experience Company never.no Experience Design Social TV advertising platform Zero Dot NY, Oslo, Manchester, Sydney
  • 2. 4Ps SHO PPER SEAR CH ADVER TISING DIGIT AL PR SOCI AL MEDI A DATA Connecting them all, the ZeroDot: • Natively Neutral • Consumer Behavior-Based • Innovation Mandate • Powerful Partners & Tools
  • 3. Back away from the bleeding edge to the easy edge
  • 4. What about this context?
  • 5. Average US TV viewing time: 5 hours and 15 minutes per day (re:fuel, June 2013)
  • 6. US TV advertising is a $66 billion market That’s 75% more than advertisers spent on online ads - and more than all other traditional media spend combined. It’s a $200 billion market globally.
  • 7. Mobile users across 8 countries including the US rank TV ads (81%) as the most likely marketing messages they are likely to engage with. (mBlox / Millward Brown, Sept. 2013)
  • 8. College students are less likely to avoid TV ads than a variety of online ad types, such as ads on social media sites, pre-roll ads, and pop-up or banner ads. (re:fuel, June 2013)
  • 9. We’ve come a long way, baby.
  • 10. Winky Dink and You CBS 1953-1957
  • 11. The Opportunity TV DIGITAL SOCIAL
  • 12. In 2017 TV is $75 billion Digital Video is $9 billion
  • 13. TV advertising is the top way in which Americans learn about new products and brands. (Ipsos, July 2013)
  • 14. 6 in 10 TV viewers say they would act on a TV commercial. (Viamedia, July 2013)
  • 15. USA’s First Realtime Facebook Integration with TV Advertising
  • 16. 88% uplift in purchase intention. 75% lift in brand affinity.
  • 17. A18 - 49 - +42% final 5 minutes peaked at 1,425k W18-49 - +52% final 5 minutes peaked at 911k
  • 18. MAKING TV WORK HARDER
  • 19. We can establish the baked-in behavior that becomes difficult for future advertisers to dislodge.
  • 20. A typical TV Spot Today
  • 21. A TV Spot Tomorrow
  • 22. Take TV to the Easy Edge
  • 23. TV IS THE NEW DIGITAL
  • 24. THE TRUE PROMISE OF PERSONALIZATION
  • 25. THIS IS NOT A ONE WAY SCREEN. WE’VE BROKEN DOWN THE FOURTH WALL.