The Future of Social Recruiting

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Next Generation HR. Presentation held by Mag. Michael Gattereder, SEO of www.digitalwerk.at for MSF (Medecins Sans Frontiers) on 10/13/2012

Next Generation HR. Presentation held by Mag. Michael Gattereder, SEO of www.digitalwerk.at for MSF (Medecins Sans Frontiers) on 10/13/2012

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  • 1. THE FUTURE IS NOW LETS TAKE A LOOK (1-3 YEARS)© DigitalWerk GmbH
  • 2. © DigitalWerk GmbH
  • 3. EVOLUTION WHAT HAPPENED© DigitalWerk GmbH
  • 4. Evolution of Media. Media and Users 2012: Immersion - Web as integrative part of the user© DigitalWerk GmbH
  • 5. History. Social Media & HR The 90s First commercial job platforms arise in the USA. One of the first „Early Movers“ was 1995 Careerpath.com, shortly after followed hotspots.com and monsters.com 2003 The now biggest B2B networks are founded almost simultaneously. It is the Californian Startup LinkedIn and the German platform XING (before: Open BC). 2004 Facebook starts in the US.© DigitalWerk GmbH
  • 6. History. Social Media & HR 2005 Career Ads face a strong (and still growing) budget shift from Print to Online. 2010 Facebook has more than 500 Mio users 2012 Facebook launches Timeline (also for pages) Facebook has more than 1 Bio users Linkedin has more than 175 Mio users Xing has 150 Mio users© DigitalWerk GmbH
  • 7. Megatrends 1. Mo b ile R e c r u i ti ng 5. F a c e b o ok J o b Ap p s 2. Mo b ile Site s vs . Ap p 6. Ta r g e ted C a r e e r Si te s 3. Mo b ile Ad s 7. Vi d e o C a r e e r Si te s 4. F a c e b o ok In te g r ati on 8. Si m p l i fi c a ti o n© DigitalWerk GmbH
  • 8. 1 Mobile Recruiting© DigitalWerk GmbH
  • 9. 1. Mobile Recruiting „Immersion“ also means that availability in location and timing need to increase => Mobile Boom: September 2012: 12,3% statcounter© DigitalWerk GmbH
  • 10. 1. Mobile Recruiting Sources: Nielson, PayPal© DigitalWerk GmbH
  • 11. 1. Mobile Recruiting Source: www.bit.ly/QUsAPF© DigitalWerk GmbH
  • 12. 2 Mobile Sites Vs. Apps© DigitalWerk GmbH
  • 13. © DigitalWerk GmbH
  • 14. 2. Mobile Sites vs. Apps Showcase: m.krispykremejobs.co.uk© DigitalWerk GmbH
  • 15. R e s p o nsi ve D e s ig n Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones© DigitalWerk GmbH
  • 16. 3 Mobile Ads© DigitalWerk GmbH
  • 17. 3. Mobile Ads Sources: Wave 6, businessinsider.com, techcrunch.com© DigitalWerk GmbH
  • 18. 4 Facebook Integration© DigitalWerk GmbH
  • 19. 4. Facebook Integration Showcase: Facebook.com/zalando© DigitalWerk GmbH
  • 20. 4. Facebook Integration Showcase: Facebook.com/zalando© DigitalWerk GmbH
  • 21. 5 Facebook Job Apps© DigitalWerk GmbH
  • 22. 5. Facebook Job Apps Vs . Source: linkedinsiders.wordpress.com© DigitalWerk GmbH
  • 23. 5. Facebook Job Apps BranchOut (3,2 Mio. active users per month)© DigitalWerk GmbH
  • 24. 5. Facebook Job Apps BeKnown from Monster (240 T. active users per month)© DigitalWerk GmbH
  • 25. 5. Facebook Job Apps Identified (1,6 Mio. active users per month)© DigitalWerk GmbH
  • 26. 6 Targeted Career Sites© DigitalWerk GmbH
  • 27. 6. Targeted Career Sites Special interest instead of broad categories© DigitalWerk GmbH
  • 28. 6. Targeted Career Sites© DigitalWerk GmbH
  • 29. 7 Video Career Sites© DigitalWerk GmbH
  • 30. 7. Video Career Sites Showcase: whatchado.net© DigitalWerk GmbH
  • 31. 7. Video Career Sites Trend: Self-made Career Videos (GoPro, etc.) Source: http://bit.ly/NBWvIC© DigitalWerk GmbH
  • 32. 8 Simplification© DigitalWerk GmbH
  • 33. 8. Simplification indeed.com simplyhired.com© DigitalWerk GmbH
  • 34. Resumé SO WHAT?© DigitalWerk GmbH
  • 35. Megatrends 1. Mo b ile R e c r u i ti ng 5. F a c e b o ok J o b Ap p s 2. Mo b ile Site s vs . Ap p 6. Ta r g e ted C a r e e r Si te s 3. Mo b ile Ad s 7. Vi d e o C a r e e r Si te s 4. F a c e b o ok In te g r ati on 8. Si m p l i fi c a ti o n© DigitalWerk GmbH
  • 36. Most Popular Job Sites Sources: alexa.com; ebizmba.com© DigitalWerk GmbH
  • 37. Creative. Lorem Ipsum Recruitement by Jung von Matt Source: http://bit.ly/ILJNCE© DigitalWerk GmbH
  • 38. Creative. The QR Code Job Application Source: http://bit.ly/T9eW8b© DigitalWerk GmbH
  • 39. www.digitalwerk.at facebook.com/digitalwerk© DigitalWerk GmbH
  • 40. © DigitalWerk GmbH