The Future of Social Recruiting

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Next Generation HR. Presentation held by Mag. Michael Gattereder, SEO of www.digitalwerk.at for MSF (Medecins Sans Frontiers) on 10/13/2012

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The Future of Social Recruiting

  1. 1. THE FUTURE IS NOW LETS TAKE A LOOK (1-3 YEARS)© DigitalWerk GmbH
  2. 2. © DigitalWerk GmbH
  3. 3. EVOLUTION WHAT HAPPENED© DigitalWerk GmbH
  4. 4. Evolution of Media. Media and Users 2012: Immersion - Web as integrative part of the user© DigitalWerk GmbH
  5. 5. History. Social Media & HR The 90s First commercial job platforms arise in the USA. One of the first „Early Movers“ was 1995 Careerpath.com, shortly after followed hotspots.com and monsters.com 2003 The now biggest B2B networks are founded almost simultaneously. It is the Californian Startup LinkedIn and the German platform XING (before: Open BC). 2004 Facebook starts in the US.© DigitalWerk GmbH
  6. 6. History. Social Media & HR 2005 Career Ads face a strong (and still growing) budget shift from Print to Online. 2010 Facebook has more than 500 Mio users 2012 Facebook launches Timeline (also for pages) Facebook has more than 1 Bio users Linkedin has more than 175 Mio users Xing has 150 Mio users© DigitalWerk GmbH
  7. 7. Megatrends 1. Mo b ile R e c r u i ti ng 5. F a c e b o ok J o b Ap p s 2. Mo b ile Site s vs . Ap p 6. Ta r g e ted C a r e e r Si te s 3. Mo b ile Ad s 7. Vi d e o C a r e e r Si te s 4. F a c e b o ok In te g r ati on 8. Si m p l i fi c a ti o n© DigitalWerk GmbH
  8. 8. 1 Mobile Recruiting© DigitalWerk GmbH
  9. 9. 1. Mobile Recruiting „Immersion“ also means that availability in location and timing need to increase => Mobile Boom: September 2012: 12,3% statcounter© DigitalWerk GmbH
  10. 10. 1. Mobile Recruiting Sources: Nielson, PayPal© DigitalWerk GmbH
  11. 11. 1. Mobile Recruiting Source: www.bit.ly/QUsAPF© DigitalWerk GmbH
  12. 12. 2 Mobile Sites Vs. Apps© DigitalWerk GmbH
  13. 13. © DigitalWerk GmbH
  14. 14. 2. Mobile Sites vs. Apps Showcase: m.krispykremejobs.co.uk© DigitalWerk GmbH
  15. 15. R e s p o nsi ve D e s ig n Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones© DigitalWerk GmbH
  16. 16. 3 Mobile Ads© DigitalWerk GmbH
  17. 17. 3. Mobile Ads Sources: Wave 6, businessinsider.com, techcrunch.com© DigitalWerk GmbH
  18. 18. 4 Facebook Integration© DigitalWerk GmbH
  19. 19. 4. Facebook Integration Showcase: Facebook.com/zalando© DigitalWerk GmbH
  20. 20. 4. Facebook Integration Showcase: Facebook.com/zalando© DigitalWerk GmbH
  21. 21. 5 Facebook Job Apps© DigitalWerk GmbH
  22. 22. 5. Facebook Job Apps Vs . Source: linkedinsiders.wordpress.com© DigitalWerk GmbH
  23. 23. 5. Facebook Job Apps BranchOut (3,2 Mio. active users per month)© DigitalWerk GmbH
  24. 24. 5. Facebook Job Apps BeKnown from Monster (240 T. active users per month)© DigitalWerk GmbH
  25. 25. 5. Facebook Job Apps Identified (1,6 Mio. active users per month)© DigitalWerk GmbH
  26. 26. 6 Targeted Career Sites© DigitalWerk GmbH
  27. 27. 6. Targeted Career Sites Special interest instead of broad categories© DigitalWerk GmbH
  28. 28. 6. Targeted Career Sites© DigitalWerk GmbH
  29. 29. 7 Video Career Sites© DigitalWerk GmbH
  30. 30. 7. Video Career Sites Showcase: whatchado.net© DigitalWerk GmbH
  31. 31. 7. Video Career Sites Trend: Self-made Career Videos (GoPro, etc.) Source: http://bit.ly/NBWvIC© DigitalWerk GmbH
  32. 32. 8 Simplification© DigitalWerk GmbH
  33. 33. 8. Simplification indeed.com simplyhired.com© DigitalWerk GmbH
  34. 34. Resumé SO WHAT?© DigitalWerk GmbH
  35. 35. Megatrends 1. Mo b ile R e c r u i ti ng 5. F a c e b o ok J o b Ap p s 2. Mo b ile Site s vs . Ap p 6. Ta r g e ted C a r e e r Si te s 3. Mo b ile Ad s 7. Vi d e o C a r e e r Si te s 4. F a c e b o ok In te g r ati on 8. Si m p l i fi c a ti o n© DigitalWerk GmbH
  36. 36. Most Popular Job Sites Sources: alexa.com; ebizmba.com© DigitalWerk GmbH
  37. 37. Creative. Lorem Ipsum Recruitement by Jung von Matt Source: http://bit.ly/ILJNCE© DigitalWerk GmbH
  38. 38. Creative. The QR Code Job Application Source: http://bit.ly/T9eW8b© DigitalWerk GmbH
  39. 39. www.digitalwerk.at facebook.com/digitalwerk© DigitalWerk GmbH
  40. 40. © DigitalWerk GmbH

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