QRious about QReating QR Codes

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QRious about QReating QR Codes

  1. 1. Using QR Codes as Part of Your Overall Marketing Mix
  2. 2. Where Have You Seen a QR Code?
  3. 3. QRious about QR Codes?Why wouldn’t you be? They’re EVERYWHERE!They are onPepsi bottles, billboards, buildings,newspapers, for-sale house signs, magazines, blogs,newsletters and even rooftops. Yes, it’s true!So, what exactly is a QR Code?A QR Code, or a Quick Response code, is a two-dimensional bar code that can be made up of any data.
  4. 4. An Example of a Personalized QR Code
  5. 5. How Do I Create a QR Code?There are websites and software for that!http://qrcode.littleidiot.be/You can also use:https://bitly.com/Just add “.qr” at the end of your bit.ly URL and voila, youhave a QR Code! Quick and simple.
  6. 6. How Will Users Scan my QR Code?You will need a phone equipped with a camera and an Appthat is able to read/parse QR codes.Don’t worry! There are tons of free apps on Apple’s iOSand Google’s Android phones• i-nigma• QR Reader• QR Scanner• 2D Sense
  7. 7. Why QR Codes? STORE almost anything! Alphanumeric values, Phone Number, Email, vCard or a URL. SCAN using a mobile deviceApps like i-Nigma and QR Reader allow users to scan your QR code and offer them contextual content. PERSONALIZE them QR Codes can be personalized with your brand to increase recollection and engagement.
  8. 8. Little Known Facts About QR Codes…• QR Codes were invented by a subsidiary of Toyota back in 1994!• QR Codes can be customized to include your logo, as long as it doesn’t interfere or alter the embedded information.• QR Codes are available without a license! Go ahead, use them at will.• The world’s largest QR Code is on the rooftop of a scrap yard in Charlotte, NC. It’s almost 10,000 sq.ft!
  9. 9. Contact InformationEmail Us info@digitalwavefront.comSay Hello! 781-229-5842Discover More http://www.digitalwavefront.comShare Ideas http://blog.digitalwavefront.comFollow Us @BOSMarketerFriend Us http://www.facebook.com/digitalwavefrontCome Visit 67 South Bedford Street Suite 400 West Burlington, MA 01803

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